We're working with an established organisation that is looking to strengthen its digital marketing function with the appointment of an experienced CRM Automation Manager.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
This is a confidential opportunity, with further information about the organisation available during the recruitment process.
The role will suit someone who enjoys combining marketing technology, automation, data and customer journeys to improve engagement and generate stronger commercial results.
The role
You'll take ownership of marketing automation activity across prospect and customer journeys, ensuring campaigns are well planned, effectively executed and continually optimised.
You'll work closely with marketing, sales, digital and other internal stakeholders to improve lead management, customer engagement and overall marketing performance.
Key responsibilities
Manage and optimise automated marketing campaigns and customer journeys.
Develop nurture programmes across key prospect and customer touchpoints.
Monitor campaign performance and identify opportunities for improvement.
Use automation and emerging technology to improve lead management and engagement.
Produce regular performance reporting against agreed targets.
Plan and implement testing programmes to improve campaign performance.
Develop automated communication across multiple customer touchpoints and channels.
Improve the quality and effectiveness of leads passed to commercial teams.
Work with internal stakeholders to improve customer engagement and retention.
Regularly review and maintain marketing data, ensuring strong data quality and segmentation.
Support the development of integrations between marketing, CRM and other business systems.
Identify opportunities to improve processes through automation and technology.
Keep up to date with developments across marketing technology and automation.
Work with senior marketing stakeholders to support wider growth objectives.
About you
We're looking for someone with strong experience in marketing automation and campaign management, ideally within a commercially focused environment.
You'll need:
Strong hands-on experience across marketing automation and CRM technology.
Experience managing automated customer and prospect journeys.
Good understanding of lead scoring, segmentation and attribution. xgikmsk
Experience working with CRM and marketing technology integrations.
Strong analytical skills and a da...
CRM Automation Manager in Cheetham Hill employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
