Campaign delivery analyst

Campaign delivery analyst

Bristol or Halifax - hybrid 2 days per week

6 month contract

Inside ir 35

Department: Data and Analytics Delivery
Platform: Customer Communications Business Area: Chief Digital Office

Role Purpose

The Campaign delivery Analyst supports the delivery of data-driven, personalised customer communications that strengthen customer relationships and increase customer and organisational value. Working within a cross-functional team, the role focuses on campaign delivery, customer data analysis and continuous improvement across direct mail (DM), email and SMS channels.

Key Responsibilities

• Campaign Delivery: Support the planning, implementation and execution of customer campaigns using existing tools, including Teradata Customer Interaction Manager (CIM), in line with the organisation's contact strategy.
• Data Analysis and Personalisation: Use SQL or similar coding languages to work with customer data, identify targeting opportunities and deliver more relevant, personalised customer interactions through preferred channels.
• Continuous Improvement: Enhance campaign processes, techniques and the interaction portfolio to improve customer experience, operational efficiency and risk management.
• Platform Transformation: Support the transition to new campaign delivery platforms, processes and operating models while maintaining effective campaign delivery.
• Planning and Organisation: Manage workloads, maintain detailed delivery plans, coordinate campaign activities and ensure projects are completed accurately and on time.
• Stakeholder Collaboration: Work effectively across teams, communicate requirements clearly and identify opportunities to improve business outcomes.

Essential Skills and Experience

• Understanding of campaign management principles and processes.
• Experience using SQL or a similar coding language.
• Strong written and verbal communication skills.
• Excellent planning, organisation and time-management capabilities.
• Ability to work collaboratively within a large team and independently when required.
• Effective workload management and a commitment to timely delivery.

Desirable Skills and Attributes

• Experience working with large customer datasets.
• Customer-focused, impact-driven and motivated to improve customer outcomes.
• Proactive in identifying issues, opportunities and process improvements.
• Strong stakeholder engagement, influencing and requirements-gathering skills.
• Adaptability when working with evolving technologies, processes and operating models.

Expected Outcomes

• Timely and accurate delivery of customer communications campaigns.
• Improved customer targeting, personalisation and channel relevance.
• More efficient campaign processes and reduced operational risk.
• Effective support for campaign platform and operating model transitions.
• Strong stakeholder relationships and measurable improvements in customer and business value.

Candidate Profile

An analytical, organised and proactive individual who combines technical capability, campaign management understanding and stakeholder collaboration to deliver effective, personalised customer communications.

Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive.

We use generative AI tools to support our candidate screening process. This helps us ensure a fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention.

#J-18808-Ljbffr