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- Tasks: Lead brand strategy and campaigns across various channels while collaborating with creative teams.
- Company: Join a purpose-led organisation in Glasgow focused on impactful brand development.
- Benefits: Enjoy hybrid working, competitive salary, and an excellent benefits package.
- Why this job: Be a key player in shaping the brand's future and driving business growth.
- Qualifications: 5+ years of brand management experience with strong strategic and creative skills.
- Other info: Opportunity to mentor a high-performing team and influence brand governance.
The predicted salary is between 36000 - 54000 £ per year.
Location: Glasgow (1/2 days per week in the office)
Salary: Circa £45,000 plus excellent benefits
MRG is delighted to be working with a purpose-led organisation, based in Glasgow, who is looking to recruit an experienced Brand Manager to be instrumental in the continued growth and development of the Brand function. This is a rare opportunity to play a pivotal role in defining the future of this business.
Reporting to the Head of Brand, you will be key role in designing and implementing new ways of working with internal marketing colleagues, cross-functional stakeholders, and external agency partners (both creative and media).
About the Role:
This is a high-impact role, perfect for a Brand professional with at least 5 years experience, who brings a deep understanding of brand strategy, campaign planning, and brand governance. You’ll act as the brand’s internal ambassador influencing across the business to ensure brand strategy is understood, embraced, and applied consistently. You’ll lead the delivery of end-to-end brand campaigns across a range of channels including TV, radio, OOH, press, social and digital. You’ll also manage day-to-day PR activity and oversee the organic social media strategy and content planning. Working closely with a skilled in-house creative studio, you’ll ensure all brand expressions are aligned and impactful. This is a key leadership role within the marketing team, combining strategic thinking with hands-on campaign delivery and cross-functional collaboration. You’ll also play a critical part in embedding brand processes, protecting the brand’s reputation, and supporting overall marketing effectiveness.
Key Responsibilities:
- Develop and execute impactful brand strategies that build awareness and drive business growth
- Lead and manage brand campaigns across ATL, digital, social and PR
- Own the organic social media strategy and oversee day-to-day content delivery
- Collaborate with creative and media agencies, providing clear briefs and guidance
- Act as the guardian of the brand’s visual identity and tone of voice
- Establish and oversee brand governance, approval processes, and internal controls
- Deliver internal and external brand training to drive understanding and consistency
- Partner with cross-functional teams to align customer experience with brand values
- Interpret brand tracking data and apply insights to evolve the brand strategy
- Deputise for the Head of Brand as required and support in annual brand planning and budgeting
- Coach and develop direct reports, creating a high-performing, resilient brand team
What We’re Looking For:
- 5+ years experience at Brand Manager level
- A strategic thinker with strong commercial and creative acumen
- Proven experience delivering brand campaigns across a wide media mix
- Comfortable leading agency relationships and internal creative teams
- Solid understanding of brand governance and risk management
- Experience with brand tracking tools and campaign performance analysis
- Excellent communication and influencing skills
- People management or mentoring experience desirable
- Experience in financial services and/or regulated environments is a plus
Salary for this role is in the region of £45,000 with a fantastic benefits package. As well as hybrid working arrangements, with one/two days per week expected in their Glasgow office.
For full information on this great role, please get in touch with Jonathan on jonathan@macrecruit.co.uk or 07751 516 344.
Brand Manager employer: Confidential
Contact Detail:
Confidential Recruiting Team
jonathan@macrecruit.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network with professionals in the marketing and brand management field, especially those who have experience in financial services. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the company's brand values and recent campaigns. This will not only help you understand their current strategies but also allow you to discuss how your experience aligns with their goals during interviews.
✨Tip Number 3
Prepare to showcase your previous brand campaigns by discussing specific metrics and outcomes. Highlight your ability to lead cross-functional teams and manage agency relationships effectively, as these are key aspects of the role.
✨Tip Number 4
Stay updated on brand governance and risk management practices, particularly in regulated environments. Being knowledgeable in these areas will demonstrate your readiness to protect and enhance the brand's reputation.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in brand management, particularly focusing on your strategic thinking and campaign delivery skills. Use specific examples that demonstrate your success in leading brand campaigns across various media.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the company's mission. Mention how your experience aligns with their needs, especially in developing impactful brand strategies and managing cross-functional teams.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. For instance, mention any increases in brand awareness or growth metrics resulting from your campaigns. This will help illustrate your effectiveness as a Brand Manager.
Prepare for Potential Questions: Think about the key responsibilities listed in the job description and prepare to discuss how you would approach them. Be ready to provide examples of past experiences that demonstrate your ability to lead brand campaigns and manage agency relationships effectively.
How to prepare for a job interview at Confidential
✨Showcase Your Brand Strategy Knowledge
Be prepared to discuss your previous experiences in developing and executing brand strategies. Highlight specific campaigns you've led, the challenges you faced, and how you overcame them to drive business growth.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, come ready with examples of how you've successfully collaborated with internal stakeholders and external agencies. Emphasise your ability to influence and align different parties towards a common goal.
✨Prepare for Creative Briefing Scenarios
Expect to be asked about your approach to briefing creative teams and agencies. Prepare a few examples where your clear guidance led to successful campaign outcomes, showcasing your understanding of brand governance and visual identity.
✨Highlight Your People Management Skills
If you have experience mentoring or managing a team, be sure to discuss it. Share how you've developed high-performing teams and fostered a resilient work environment, as this is a key aspect of the role.
