Overview
We are seeking an experienced and commercially driven AV Account Manager to join our office-based distribution sales team. The successful candidate will play a key role in managing and growing relationships with existing reseller partners, while developing new business opportunities within the professional Audio-Visual (AV) market.
This position is ideal for a motivated sales professional who thrives in a fast-paced distribution environment, with a passion for AV technology, customer service excellence, and solution-based selling.
Key Responsibilities
- Account Management
- Manage a portfolio of existing AV reseller and integrator accounts, ensuring strong relationships and customer satisfaction.
- Proactively identify upselling and cross-selling opportunities across product ranges and vendors.
- Maintain regular contact with customers through calls, emails, and virtual meetings to understand business needs and project requirements.
- New Business Development
- Identify, qualify, and onboard new reseller accounts.
- Actively prospect and engage with potential partners to expand market share and revenue streams.
- Sales & Commercial Activity
- Achieve and exceed monthly sales and margin targets.
- Prepare competitive quotations and negotiate pricing within approved frameworks.
- Maintain accurate CRM records of all customer interactions, opportunities, and forecasts.
- Product Knowledge & Vendor Liaison
- Develop a strong understanding of the AV product portfolio, including displays, projection, collaboration systems, control, and signal management.
- Work closely with vendor partners and internal product specialists to ensure customer solutions are technically sound and commercially viable.
- Keep up to date with new technologies, promotions, and industry developments.
- Internal Collaboration
- Coordinate with logistics, purchasing, marketing, and technical teams to ensure smooth order processing and customer satisfaction.
- Provide feedback to product and marketing teams on market trends, customer feedback, and competitive activity.
Skills & Experience Required
- Proven experience in B2 B AV sales, ideally within a distribution or vendor environment.
- Strong knowledge of professional AV technologies (displays, projection, video conferencing, digital signage, etc.).
- Excellent communication and relationship-building skills.
- Strong negotiation and commercial awareness.
- Comfortable working with CRM systems and Microsoft Office applications.
- Self-motivated with a proactive approach to achieving targets.
- Ability to thrive in a collaborative team environment.
Desirable Attributes
- Experience working with key AV brands and vendors.
- Knowledge of the UK reseller and systems integrator landscape.
- Familiarity with IT/AV convergence and Unified Communications markets.
- A genuine passion for technology and providing exceptional customer service.
Benefits
- Competitive salary and uncapped commission structure.
- Pension scheme and other company benefits.
- Career progression and professional development opportunities.
- Supportive, team-oriented office environment.
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AV Account Manager in Basingstoke employer: Confidential
As a leading employer in the data centre operations sector, we offer an exceptional work environment that prioritises employee growth and development. Our collaborative culture fosters innovation and accountability, while our commitment to safety and operational excellence ensures that you will be part of a team that values your contributions. With opportunities for international travel and the chance to lead critical operations across the EMEA region, this role provides a unique platform for impactful leadership and career advancement.
