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- Tasks: Lead and evolve our social media strategy on TikTok and Instagram.
- Company: Dynamic marketing team with a focus on creativity and innovation.
- Benefits: Hybrid work model, travel flexibility, and opportunities for professional growth.
- Why this job: Shape impactful social content and engage with diverse audiences.
- Qualifications: 10+ years in social media, strong writing skills, and agency experience.
- Other info: Collaborate with cross-functional teams and mentor external partners.
The predicted salary is between 60000 - 75000 £ per year.
We are seeking an experienced, strategic, and creatively driven Senior Social Media Lead to lead and evolve our social presence across key platforms. This role will own both B2C and B2B social strategy, with a primary focus on high-impact, culturally relevant content across TikTok and Instagram. You will be responsible for shaping our social direction, driving audience growth and engagement, and delivering measurable business impact through both organic and paid social activity. This is a highly visible role, working closely with senior stakeholders and cross-functional teams across marketing, brand, and content. This is a hybrid position based in the UK, with travel flexibility required for key events and activations. You might be required to travel into the office once a week in Stoke on Trent.
Key Responsibilities:
- Lead the development and execution of a comprehensive social media strategy across B2C and B2B channels.
- Own and manage social media calendars, balancing planned campaigns with reactive, trend-led content.
- Identify and capitalise on cultural moments, platform trends, and emerging formats to drive relevance and reach.
- Define and evolve brand voice across all social platforms, ensuring consistency and impact.
- Creation of engaging video and static content across B2C channels, and/or collaborate with influencer agencies, creative partners, and freelancers to deliver best-in-class content as required.
- Work closely with the B2B content team to adapt and repurpose content for LinkedIn and other relevant channels for clients and prospects.
- Be a confident on-camera presence when required for activations and key campaigns, though on-camera presence is not a deal-breaker!
- Define, track, and report on key performance metrics (e.g. engagement, reach, growth, conversions, CPA, ROAS).
- Translate data and insights into actionable recommendations to refine strategy and improve performance.
- Own regular reporting cadence (weekly/monthly), presenting performance insights to senior stakeholders.
- Manage and mentor freelancers, agencies, and external partners to ensure high-quality output.
- Act as the key social media lead within the wider marketing team, collaborating across brand, PR, and performance marketing.
- Support the Head of Marketing in presenting strategies, results, and insights to senior leadership with clarity and confidence.
What You’ll Own:
- Growth and engagement of our social audiences across key platforms.
- Performance of both organic and paid social channels.
- Communication of a distinctive, high-performing brand voice.
- End-to-end campaign delivery, from ideation through to execution and optimisation.
Key Requirements:
- 10+ years of social media experience, ideally with agency background with strong B2C focus.
- Strong writing skills.
- Obsession with social helps.
- Enthusiastic about entire marketing mix.
- Extensive experience with TikTok and Instagram platforms, with a track record of successful campaigns.
- Strong familiarity with paid social campaigns and of social advertising strategy.
- Basic proficiency with photo and video editing tools for quick content tweaks.
Senior Social Media Lead in Stoke-on-Trent employer: Confidential Company
Contact Detail:
Confidential Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Lead in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms and let them know you're on the hunt for a Senior Social Media Lead role. You never know who might have the inside scoop on an opportunity that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns, especially those that highlight your work on TikTok and Instagram. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game by keeping up with the latest trends in social media. Follow industry leaders, join relevant groups, and engage in discussions. This knowledge will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior Social Media Lead in Stoke-on-Trent
Some tips for your application 🫡
Show Off Your Social Savvy: When you're crafting your application, make sure to highlight your experience with TikTok and Instagram. We want to see how you've used these platforms to create engaging content and drive audience growth. Share specific examples of campaigns you've led or contributed to that had a real impact!
Be Strategic and Creative: We’re looking for someone who can think outside the box! In your written application, showcase your strategic thinking and creativity. Talk about how you’ve identified cultural moments or trends in the past and how you’ve leveraged them to enhance social media presence.
Metrics Matter: Don’t forget to include your experience with tracking and reporting on key performance metrics. We love data-driven insights! Mention how you've used metrics to refine strategies and improve performance in your previous roles.
Keep It Professional Yet Personal: While we want to see your professional side, don’t be afraid to let your personality shine through! A distinctive brand voice is key, so make sure your application reflects who you are. And remember, apply through our website to ensure your application gets the attention it deserves!
How to prepare for a job interview at Confidential Company
✨Know Your Platforms Inside Out
Make sure you’re well-versed in TikTok and Instagram, as these are key to the role. Familiarise yourself with the latest trends, features, and successful campaigns on these platforms. Bring examples of content that has worked well for you or others, and be ready to discuss how you would apply similar strategies.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing a comprehensive social media strategy. Think about how you would balance B2C and B2B needs, and be ready to share specific examples of how you've driven audience growth and engagement in previous roles. Highlight your ability to adapt strategies based on data insights.
✨Demonstrate Your Creative Flair
Since this role requires a creatively driven mindset, come prepared with ideas for high-impact, culturally relevant content. You might even want to create a mock social media calendar or campaign concept to showcase your creativity and strategic thinking during the interview.
✨Be Ready to Discuss Metrics
Understanding performance metrics is crucial for this position. Brush up on key performance indicators like engagement, reach, and conversions. Be prepared to explain how you’ve tracked and reported on these metrics in the past, and how you used them to refine your social media strategies.