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- Tasks: Lead business development and sales for innovative SaaS solutions in public transport.
- Company: Join a global leader in optimising public transport systems with decades of expertise.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Be part of a transformative journey in public mobility, making a real impact on communities.
- Qualifications: University degree and 5+ years in B2B sales, preferably in SaaS or technology solutions.
- Other info: This role offers autonomy and the chance to shape the future of public transport.
The predicted salary is between 43200 - 72000 £ per year.
Our client is an international provider of advanced software solutions for the optimisation and planning of public transport systems. With a well-established presence across Europe and Latin America, the company supports operators in enhancing operational efficiency, streamlining resource use, and improving service reliability. With decades of expertise in the sector, their technology plays a key role in the digital transformation of public mobility.
As part of its strategic growth plan, our client is seeking to appoint a highly driven Senior Sales Lead – New Business to lead business development and sales efforts across the United Kingdom. This is a newly created role with full responsibility for identifying and securing new clients in the region.
Key Responsibilities- Develop and execute a business development strategy to identify and close new opportunities in the UK public transport sector.
- Manage the full sales cycle, from initial outreach and qualification to product demonstrations, proposals, and contract negotiation.
- Engage with key decision-makers in both public and private organisations, often navigating complex procurement processes and long sales cycles.
- Collaborate with the Presales, Product, and Customer Success teams to tailor solutions to client needs.
- Build and maintain a healthy pipeline and ensure accurate forecasting using CRM tools.
- Represent the company at relevant trade shows, conferences, and industry events.
- University degree required (Bachelor’s or higher) in a relevant field such as Business, Engineering, Technology or similar.
- Minimum 5 years of experience in B2B sales of complex technology solutions, ideally in a SaaS environment.
- Proven track record in new business development, with strong prospecting, negotiation, and closing capabilities.
- Solid understanding of the public transport, mobility, or infrastructure sectors, including engagement with both public and private operators.
- Experience managing long and consultative sales cycles, including public procurement processes.
- Fluent in English (C1 level or above), based in the UK, and open to travelling within the region (up to 30%).
- Previous experience selling transport planning, ITS, fleet/ticketing systems, or related mobility technologies.
- Familiarity with recognised sales methodologies (e.g., MEDDIC, SPIN, Challenger).
- International exposure or experience working in multicultural and cross-functional teams.
This is a unique opportunity to take on a high-impact, autonomous commercial role in a growing international organisation at the forefront of technological innovation in public transport. To express your interest or request further information, please apply via LinkedIn for a confidential conversation.
Senior Sales Lead | SaaS Solutions for Public Transport employer: Confidential Company
Contact Detail:
Confidential Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Lead | SaaS Solutions for Public Transport
✨Tip Number 1
Familiarise yourself with the public transport sector in the UK. Understanding the key players, current challenges, and emerging trends will help you engage effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Network actively within the industry by attending relevant trade shows, conferences, and events. This will not only help you build connections but also give you insights into what decision-makers are looking for in a SaaS solution.
✨Tip Number 3
Brush up on recognised sales methodologies like MEDDIC or SPIN. Being able to articulate your approach to sales using these frameworks can set you apart from other candidates and show that you have a structured method for closing deals.
✨Tip Number 4
Prepare to discuss your experience with long sales cycles and complex procurement processes. Be ready to share specific examples of how you've navigated these situations successfully, as this will be crucial for the role.
We think you need these skills to ace Senior Sales Lead | SaaS Solutions for Public Transport
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in SaaS and public transport sectors. Use specific metrics to demonstrate your success in new business development and managing long sales cycles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the public transport industry and your ability to engage with key decision-makers. Mention any familiarity with sales methodologies like MEDDIC or SPIN, as this will resonate with the employer.
Highlight Relevant Skills: In your application, emphasise skills such as negotiation, closing capabilities, and your experience with CRM tools. These are crucial for the Senior Sales Lead role and should be clearly articulated.
Showcase Your Industry Knowledge: Demonstrate your knowledge of the public transport sector and its challenges. Mention any previous experience with transport planning or related technologies to show you understand the market and can provide tailored solutions.
How to prepare for a job interview at Confidential Company
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and its position in the public transport sector. Understand their software solutions and how they contribute to operational efficiency. This knowledge will help you demonstrate your genuine interest and align your experience with their needs.
✨Prepare for Sales Scenarios
Given the role's focus on new business development, be ready to discuss specific sales scenarios from your past experiences. Prepare examples that showcase your prospecting, negotiation, and closing skills, particularly in complex B2B environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Understand Public Procurement Processes
Since the role involves navigating complex procurement processes, brush up on your knowledge of public sector sales cycles. Be prepared to discuss how you've successfully managed long sales cycles and engaged with key decision-makers in both public and private organisations.
✨Showcase Your Collaborative Skills
Collaboration with Presales, Product, and Customer Success teams is crucial in this role. Be ready to share examples of how you've worked cross-functionally in the past to tailor solutions to client needs. Highlight your ability to communicate effectively with diverse teams and stakeholders.
