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- Tasks: Lead and evolve our social media strategy on TikTok and Instagram for B2C and B2B.
- Company: Join a dynamic team at a leading marketing agency with a creative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape impactful social content and drive audience engagement in a fast-paced environment.
- Qualifications: 10+ years of social media experience, strong writing skills, and TikTok/Instagram expertise.
- Other info: Mentor freelancers and collaborate across teams to deliver high-quality campaigns.
The predicted salary is between 50000 - 50000 £ per year.
About the Role:
We are seeking an experienced, strategic, and creatively driven Senior Social Media Lead to lead and evolve our social presence across key platforms. This role will own both B2C and B2B social strategy, with a primary focus on high-impact, culturally relevant content across TikTok and Instagram. You will be responsible for shaping our social direction, driving audience growth and engagement, and delivering measurable business impact through both organic and paid social activity. This is a highly visible role, working closely with senior stakeholders and cross-functional teams across marketing, brand, and content. This is a hybrid position based in the UK, with travel flexibility required for key events and activations. You might be required to travel into the office once a week in Stoke on Trent.
Key Responsibilities:
- Lead the development and execution of a comprehensive social media strategy across B2C and B2B channels.
- Own and manage social media calendars, balancing planned campaigns with reactive, trend-led content.
- Identify and capitalise on cultural moments, platform trends, and emerging formats to drive relevance and reach.
- Define and evolve brand voice across all social platforms, ensuring consistency and impact.
- Creation of engaging video and static content across B2C channels, and/or collaborate with influencer agencies, creative partners, and freelancers to deliver best-in-class content as required.
- Work closely with the B2B content team to adapt and repurpose content for LinkedIn and other relevant channels for clients and prospects.
- Be a confident on-camera presence when required for activations and key campaigns, though on-camera presence is not a deal-breaker!
- Define, track, and report on key performance metrics (e.g. engagement, reach, growth, conversions, CPA, ROAS).
- Translate data and insights into actionable recommendations to refine strategy and improve performance.
- Own regular reporting cadence (weekly/monthly), presenting performance insights to senior stakeholders.
- Manage and mentor freelancers, agencies, and external partners to ensure high-quality output.
- Act as the key social media lead within the wider marketing team, collaborating across brand, PR, and performance marketing.
- Support the Head of Marketing in presenting strategies, results, and insights to senior leadership with clarity and confidence.
What You’ll Own:
- Growth and engagement of our social audiences across key platforms.
- Performance of both organic and paid social channels.
- Communication of a distinctive, high-performing brand voice.
- End-to-end campaign delivery, from ideation through to execution and optimisation.
Key Requirements:
- 10+ years of social media experience, ideally with agency background with strong B2C focus.
- Strong writing skills. Obsession with social helps. Enthusiastic about entire marketing mix.
- Extensive experience with TikTok and Instagram platforms, with a track record of successful campaigns.
- Strong familiarity with paid social campaigns and of social advertising strategy.
- Basic proficiency with photo and video editing tools for quick content tweaks.
Senior Social Media Lead in England employer: Confidential Company
Contact Detail:
Confidential Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Lead in England
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for a Senior Social Media Lead role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns, especially those that highlight your work on TikTok and Instagram. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in social media. Be ready to discuss how you can leverage cultural moments and platform trends to drive engagement. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Social Media Lead in England
Some tips for your application 🫡
Show Your Passion for Social Media: When writing your application, let your enthusiasm for social media shine through! We want to see how obsessed you are with platforms like TikTok and Instagram. Share examples of campaigns you've loved or trends you've spotted – it’ll show us you’re the right fit!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in both B2C and B2B social strategies, and don’t forget to mention any successful campaigns you've led. We love seeing how you can bring your unique flair to our team!
Be Data-Driven: We’re all about measurable impact, so include any key performance metrics from your previous roles. Whether it’s engagement rates or conversion stats, showing us how you’ve driven results will definitely catch our eye!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join the StudySmarter family!
How to prepare for a job interview at Confidential Company
✨Know Your Platforms Inside Out
Make sure you’re well-versed in TikTok and Instagram, as these are key to the role. Familiarise yourself with the latest trends, features, and successful campaigns on these platforms. Bring examples of content that has worked well for you or others, and be ready to discuss how you would apply similar strategies.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing a comprehensive social media strategy. Think about how you would balance planned campaigns with reactive content. Be ready to share specific examples of how you've identified cultural moments or trends in the past and how they impacted engagement.
✨Metrics Matter
Since this role involves tracking performance metrics, come prepared with insights from your previous campaigns. Be ready to explain how you’ve used data to refine strategies and improve performance. Highlight any tools or methods you’ve used for reporting and analysis.
✨Be Ready to Collaborate
This position requires working closely with various teams, so demonstrate your collaborative spirit. Share experiences where you’ve successfully partnered with other departments or external partners. Discuss how you manage relationships and ensure high-quality output from freelancers or agencies.