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- Tasks: Lead marketing strategies for a unique trading program and drive growth through market insights.
- Company: Dynamic fintech company focused on innovative trading solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact in the fintech space while shaping trader experiences.
- Qualifications: 8+ years in product marketing with a strong fintech background.
- Other info: Fast-paced environment with opportunities to manage multiple exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
As the Senior Marketing Manager, you will lead the positioning, promotion, and go-to-market strategy of our unique trading program. You’ll play a strategic and executional role - bridging market needs, customer insights, and product capabilities to drive growth and engagement.
Key Responsibilities
- Market Research & Insights
- Conduct in-depth research on the proprietary trading & CFD broker landscape, including industry trends, competitor offerings, trader behaviors, and regional market dynamics.
- Build and maintain trader personas to inform messaging, campaigns, and feature prioritization.
- Develop and refine clear value propositions and messaging tailored to different trader personas and segments.
- Propose strategic differentiation strategies to strengthen market appeal.
- Go-to-Market Strategy & Launch Planning
- Plan and execute go-to-market campaigns for new product features, program milestones, and updates.
- Own end-to-end launch planning—including messaging frameworks, timelines, team enablement materials, and internal communication.
- Collaborate with content and marketing teams to deliver multi-channel campaigns (email, website, social, paid, etc.).
- Create and maintain sales support materials such as pitch decks, product one-pagers, FAQs, and battlecards.
- Campaign Performance & Analytics
- Define and track KPIs for marketing initiatives, user acquisition, engagement, and program success.
- Deliver reporting and actionable insights to optimize campaign effectiveness and inform product decisions.
Requirements
- At least 8 years of experience in product marketing, preferably in fintech.
- Proven ability to craft positioning, launch products, and execute go-to-market strategies, with strong knowledge of the retail trading sector, trading platforms, proprietary trading, and trader motivations.
- Excellent communication skills and ability to collaborate cross-functionally.
- Data-driven mindset with proficiency in campaign analytics and performance tools.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously.
Senior Marketing Manager employer: Confidential Careers
Contact Detail:
Confidential Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local fintech events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Marketing Manager role.
✨Tip Number 2
Show off your skills in real-time! Consider creating a personal project or case study that showcases your marketing strategies and insights. This will give us something tangible to discuss during interviews and demonstrate your expertise in the trading sector.
✨Tip Number 3
Prepare for those interviews by diving deep into our company’s products and market positioning. We want to see that you understand our unique trading program and can bring fresh ideas to the table. Research is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission and how you can contribute to our unique trading program.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your relevant experience in product marketing and fintech, and don’t forget to mention any specific campaigns you've led that relate to our needs.
Be Data-Driven: Since we love a data-driven mindset, include examples of how you've used analytics to inform your marketing strategies. Show us how you've tracked KPIs and optimised campaigns in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Confidential Careers
✨Know Your Market Inside Out
Before the interview, dive deep into the proprietary trading and CFD broker landscape. Familiarise yourself with current industry trends, competitor offerings, and trader behaviours. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their go-to-market strategy.
✨Craft Your Value Proposition
Prepare a clear value proposition that showcases your understanding of different trader personas. Think about how you would tailor messaging for various segments and be ready to discuss specific examples from your past experience. This will demonstrate your strategic thinking and ability to connect with target audiences.
✨Showcase Your Campaign Successes
Be ready to share concrete examples of successful go-to-market campaigns you've led. Highlight your role in planning, execution, and the results achieved. Use data to back up your claims, as a data-driven mindset is crucial for this role. This will show that you can deliver results in a fast-paced environment.
✨Prepare for Cross-Functional Collaboration
Since collaboration is key in this role, think of examples where you've worked with content and marketing teams to deliver multi-channel campaigns. Be prepared to discuss how you manage communication and enablement materials, as well as how you handle feedback from different stakeholders. This will illustrate your teamwork skills and adaptability.
