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- Tasks: Lead marketing strategies for a unique trading program and drive growth.
- Company: Dynamic fintech company focused on innovation and market leadership.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact in the fintech space and shape trader experiences.
- Qualifications: 8+ years in product marketing with a strong fintech background.
- Other info: Fast-paced environment with opportunities to manage multiple exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
Position Purpose
As the Senior Marketing Manager, you will lead the positioning, promotion, and go-to-market strategy of our unique trading program. You'll play a strategic and executional role - bridging market needs, customer insights, and product capabilities to drive growth and engagement.
Key Responsibilities
- Market Research & Insights
- Conduct in-depth research on the proprietary trading & CFD broker landscape, including industry trends, competitor offerings, trader behaviours, and regional market dynamics.
- Build and maintain trader personas to inform messaging, campaigns, and feature prioritisation.
- Develop and refine clear value propositions and messaging tailored to different trader personas and segments.
- Propose strategic differentiation strategies to strengthen market appeal.
- Go-to-Market Strategy & Launch Planning
- Plan and execute go-to-market campaigns for new product features, program milestones, and updates.
- Own end-to-end launch planning—including messaging frameworks, timelines, team enablement materials, and internal communication.
- Collaborate with content and marketing teams to deliver multi-channel campaigns (email, website, social, paid, etc.).
- Create and maintain sales support materials such as pitch decks, product one-pagers, FAQs, and battlecards.
- Campaign Performance & Analytics
- Define and track KPIs for marketing initiatives, user acquisition, engagement, and program success.
- Deliver reporting and actionable insights to optimize campaign effectiveness and inform product decisions.
Requirements
- At least 8 years of experience in product marketing, preferably in fintech.
- Proven ability to craft positioning, launch products, and execute go-to-market strategies, with strong knowledge of the retail trading sector, trading platforms, proprietary trading, and trader motivations.
- Excellent communication skills and ability to collaborate cross-functionally.
- Data-driven mindset with proficiency in campaign analytics and performance tools.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously.
Senior Marketing Manager in London employer: Confidential Careers
Contact Detail:
Confidential Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the fintech space and let them know you're on the lookout for a Senior Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your past marketing campaigns, especially those related to trading or fintech. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on market trends and competitor analysis in the trading sector. Being able to discuss these topics confidently will show that you're not just a candidate, but a thought leader in the field.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in product marketing and fintech, and show us how your skills align with our needs. We want to see how you can bridge market insights and product capabilities!
Showcase Your Achievements: Don’t just list your responsibilities; we want to hear about your successes! Use specific examples of campaigns you've led or strategies you've implemented that drove growth and engagement. Numbers speak volumes, so include metrics where possible!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for marketing and how it drives you to excel in a fast-paced environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Confidential Careers
✨Know Your Market Inside Out
Before the interview, dive deep into the proprietary trading and CFD broker landscape. Familiarise yourself with current industry trends, competitor offerings, and trader behaviours. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their go-to-market strategy.
✨Craft Your Value Proposition
Prepare to discuss how you would develop and refine value propositions tailored to different trader personas. Think about specific examples from your past experience where you successfully differentiated a product or service in a competitive market. This shows that you understand the importance of messaging in marketing.
✨Showcase Your Campaign Successes
Be ready to share concrete examples of successful go-to-market campaigns you've led. Highlight your role in planning, execution, and the results achieved. Use metrics to demonstrate your impact, as this aligns perfectly with the data-driven mindset they’re looking for.
✨Prepare for Cross-Functional Collaboration
Since the role requires collaboration with various teams, think of instances where you’ve worked cross-functionally. Be prepared to discuss how you communicated effectively and ensured alignment across different departments. This will show that you can thrive in a fast-paced environment while managing multiple projects.
