We are looking for a Digital Sales Leader for our Healthcare Business Operations.
- Lead and manage the companies digital acquisition channels, ensuring alignment with business goals and targets.
- Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
- Validate daily deliverables from Agency and ensure they align with cost-effectiveness and strategic objectives.
Team Onboarding and Development:
- Recruit and onboard an in-house digital team, including:
- Social Media Manager
- Content Creator
- Paid Media Manager
- SEO Specialist
- Affiliates Specialist
- Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization:
- Evaluate and optimize the companies website customer journey to enhance user experience and increase conversions.
- Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation:
- Monitor and validate Agency’s performance, ensuring daily activities meet business goals and deliver value for spend.
- Benchmark Agency’s commercial terms and services against other leading digital agencies in the telecom sector.
- Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting:
- Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
- Identify areas for improvement and implement strategies to optimize campaign outcomes.
- Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration:
- Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
- Act as a key liaison between the company and Agency to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs):
- Gross adds achieved through digital channels.
- Successful onboarding of the in-house digital team within the consulting period.
- Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
- Effective cost management and maximized ROI on digital spend.
- Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications:
- Demonstrated expertise in digital acquisition and sales within telecom or related industries.
- Proven ability to recruit, onboard, and manage high-performing digital teams.
- Experience optimizing website user experiences and conversion rates.
- Strong analytical and problem-solving skills for evaluating agency performance and spend.
- Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
- Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
- Results-oriented with a focus on measurable outcomes.
- Detail-driven with excellent organizational skills.
- Strategic thinker with the ability to execute operational plans effectively.
- Team builder and collaborator with strong interpersonal skills.
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Head of Digital employer: Confidential Careers
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Confidential Careers are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Confidential Careers for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Confidential Careers as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Confidential Careers’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Confidential Careers, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Confidential Careers's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Confidential Careers. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Confidential Careers
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Confidential Careers uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Confidential Careers. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
