At a Glance
- Tasks: Lead digital sales for healthcare, optimise campaigns, and enhance customer journeys.
- Company: Dynamic telecom company focused on innovative digital strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative environment with strong career advancement potential.
- Why this job: Shape the future of digital sales in healthcare and make a real impact.
- Qualifications: Experience in digital acquisition and team management required.
The predicted salary is between 49500 - 60500 £ per year.
We are looking for a Digital Sales Leader for our Healthcare Business Operations.
- Lead and manage the companies digital acquisition channels, ensuring alignment with business goals and targets.
- Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
- Validate daily deliverables from Agency and ensure they align with cost-effectiveness and strategic objectives.
Team Onboarding and Development
• Recruit and onboard an in-house digital team, including
- Social Media Manager
- Content Creator
- Paid Media Manager
- SEO Specialist
- Affiliates Specialist
- Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization
- Evaluate and optimize the companies website customer journey to enhance user experience and increase conversions.
- Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation
- Monitor and validate Agency’s performance, ensuring daily activities meet business goals and deliver value for spend.
- Benchmark Agency’s commercial terms and services against other leading digital agencies in the telecom sector.
- Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting
- Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
- Identify areas for improvement and implement strategies to optimize campaign outcomes.
- Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration
- Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
- Act as a key liaison between the company and Agency to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs)
- Gross adds achieved through digital channels.
- Successful onboarding of the in-house digital team within the consulting period.
- Improvement in website customer journey metrics (e. g., conversion rates, bounce rates).
- Effective cost management and maximized ROI on digital spend.
- Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications
- Demonstrated expertise in digital acquisition and sales within telecom or related industries.
- Proven ability to recruit, onboard, and manage high-performing digital teams.
- Experience optimizing website user experiences and conversion rates.
- Strong analytical and problem-solving skills for evaluating agency performance and spend.
- Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
- Familiarity with digital marketing tools (e. g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
- Results-oriented with a focus on measurable outcomes.
- Detail-driven with excellent organizational skills.
- Strategic thinker with the ability to execute operational plans effectively.
- Team builder and collaborator with strong interpersonal skills.
- #J-18808-Ljbffr
Head of Digital in England employer: Confidential Careers
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Confidential Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Confidential Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Confidential Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Confidential Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Confidential Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Confidential Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Confidential Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Confidential Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Confidential Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Confidential Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
