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- Tasks: Manage social media, create engaging content, and drive public engagement for a historic institution.
- Company: Join the Royal Hospital Chelsea, home of the iconic Chelsea Pensioners, in a vibrant community.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive, inclusive workplace culture.
- Why this job: Make a real impact while working with a respected organisation dedicated to heritage and community.
- Qualifications: Two years' experience in social media management, strong content creation skills, and strategic thinking required.
- Other info: Authenticity is key; we want to hear your unique voice in your application!
The predicted salary is between 28000 - 38000 £ per year.
Are you a creative and strategic digital content professional looking to make an impact? The Royal Hospital Chelsea, home of the iconic Chelsea Pensioners, is seeking a Digital Content Officer to own and manage our social media presence, lead content planning and delivery across digital platforms, and drive public engagement with our historic mission.
The successful candidate will bring proven experience running social media channels for a high-profile organisation, ideally in the public, heritage, charity or military sectors. You’ll be responsible for producing, scheduling, and publishing content across platforms, engaging with followers, advising stakeholders, and managing a comprehensible, long-term digital content strategy.
What you’ll do:
- Take full ownership of our social media presence – including planning, publishing, community management, and performance tracking
- Develop and deliver a structured social content calendar, balancing proactive campaigns with reactive opportunities
- Create, commission, and curate high-quality multimedia content – including photography, video, and written copy
- Act as the internal point of contact for content needs, working with colleagues to identify and prioritise stories that support our goals
- Use analytics to report on performance, refine strategy, and support digital ad campaigns (e.g. Google AdWords and Meta advertising)
- Manage our website’s core content pages, keeping information current and aligned with key campaigns and institutional tone
Who we’re looking for:
We are looking for a hands-on social media professional with at least two years’ experience managing content for a recognised public institution or national brand. You’ll be equally confident planning campaigns and creating content yourself, with a sharp editorial eye and a clear understanding of what drives engagement in different digital contexts.
You must be:
- A confident strategist and executor, comfortable switching between content production, community management, and performance evaluation
- Skilled in writing for social media and web, with a feel for tone, accessibility, and brand consistency
- Able to film, photograph and edit content using common tools (e.g. Adobe Creative Cloud, Canva, CapCut)
- Experienced in using platform analytics to inform content decisions and reporting
- Familiar with the values and sensitivities of heritage, charitable or military organisations
Experience working in or alongside government, heritage, charity, military or third-sector organisations will be particularly valued.
How to apply:
Please send your CV, along with a cover letter outlining your relevant experience, and include examples of recent social media accounts or campaigns you have led or contributed to. This role requires clear thinking, creative instincts, and the ability to communicate with authenticity. Applications with generic or AI-generated cover letters may not be considered; we want to hear your authentic voice and professional insight!
We may begin reviewing applications as they are received and reserve the right to close this vacancy early if a suitable candidate is identified.
About Us
The ethos of the Royal Hospital is one that puts a premium on selflessness and companionship. Our values of nurturing belonging, respect individuals, encourage pride and enjoy life underpin that ethos. We are united in a shared purpose, living and working together and ensuring everyone has a place in our diverse social and military community. The Royal Hospital Chelsea is dedicated to equality, diversity, and inclusion, where all backgrounds and abilities can reach their full potential. We pride ourselves on attracting a wide range of talent, removing potential barriers, and promoting equal opportunities. We know, the more varied and inclusive our teams are, the better our organisation will be for our community. We are a Disability Confident employer dedicated to hiring diverse talent and ensuring you are treated with respect throughout the recruitment process and upon joining our community.
Our selection process
Should your application be successful, you will be invited to a formal interview, where you will be asked questions relating to your experiences and key requirements of the role. If you are successful after the interviews we will:
- Ask for references from those you have listed on your application form
- Check your right to live and work in the UK
- Check any declarations you have made on your application form
Royal Hospital Chelsea – Digital Content Officer employer: Confederation of Service Charities
Contact Detail:
Confederation of Service Charities Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Royal Hospital Chelsea – Digital Content Officer
✨Tip Number 1
Familiarise yourself with the Royal Hospital Chelsea's mission and values. Understanding their ethos will help you tailor your approach during interviews and demonstrate your alignment with their goals.
✨Tip Number 2
Showcase your experience with high-profile social media campaigns. Be ready to discuss specific examples where you've successfully engaged audiences, particularly in the public or heritage sectors, as this will resonate well with the hiring team.
✨Tip Number 3
Prepare to discuss your content strategy skills. Think about how you would develop a structured social content calendar for the Royal Hospital Chelsea, balancing proactive and reactive opportunities to engage their audience effectively.
✨Tip Number 4
Brush up on your analytics skills. Be prepared to explain how you have used data to inform content decisions in the past, as this role requires a strong understanding of performance tracking and strategy refinement.
We think you need these skills to ace Royal Hospital Chelsea – Digital Content Officer
Some tips for your application 🫡
Tailor Your Cover Letter: Craft a cover letter that specifically addresses the requirements of the Digital Content Officer role. Highlight your relevant experience in managing social media for public institutions and showcase your understanding of their mission.
Showcase Your Work: Include examples of recent social media accounts or campaigns you have led or contributed to. This could be links to posts, analytics reports, or case studies that demonstrate your impact and creativity.
Be Authentic: Ensure your application reflects your genuine voice and professional insight. Avoid generic or AI-generated content, as the Royal Hospital Chelsea values authenticity in communication.
Highlight Relevant Skills: Emphasise your skills in content creation, community management, and performance evaluation. Mention your proficiency with tools like Adobe Creative Cloud and your ability to analyse platform analytics to inform content decisions.
How to prepare for a job interview at Confederation of Service Charities
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with social media and digital content creation. Highlight specific campaigns you've led, the tools you used, and the results achieved. This will demonstrate your ability to manage the Royal Hospital Chelsea's digital presence effectively.
✨Understand the Organisation's Values
Familiarise yourself with the Royal Hospital Chelsea's mission and values. During the interview, express how your personal values align with theirs, especially regarding community, respect, and inclusion. This shows that you're not just a fit for the role but also for the organisation's culture.
✨Prepare for Content Strategy Questions
Expect questions about how you would develop and implement a digital content strategy. Think about how you would balance proactive campaigns with reactive opportunities, and be ready to share examples of how you've done this in the past.
✨Bring Your Portfolio
Have a portfolio ready that showcases your best work in social media and content creation. Include examples of multimedia content, analytics reports, and any successful campaigns. This tangible evidence of your skills can set you apart from other candidates.
