At a Glance
- Tasks: Lead social media strategy for Vogue Business, creating engaging content across platforms.
- Company: Join the iconic Vogue team and shape the future of fashion media.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic role with potential for weekend and evening work; creativity is key!
- Why this job: Be at the forefront of social media trends and influence a global audience.
- Qualifications: 3+ years in social media management with strong writing and video editing skills.
The predicted salary is between 30000 - 40000 £ per year.
Requirements
- A minimum requirement of 3+ years social media management experience
- Passionate about existing and emergent social media platforms and growing audiences
- A strong understanding of social media trends and how to translate these into content for brands
- Familiarity with video editing tools and an understanding of how to synthesise engaging video content is a must
- Proficient in Adobe Photoshop, with the ability to create and adapt high-quality creative assets
- Familiarity with social video content and formats - experience of video strategy a bonus
- Positive team player and an enthusiastic work ethic
- Familiarity with Vogue Business’s editorial content and tone of voice
- Strong writing and communication skills
- Good understanding of social media analytics and how to use data to inform strategy
- Experience optimising social media content for engagement and/or traffic
- Strong editorial judgment
- Excellent organisational skills, focus, and attention to detail
- An established ability to synthesise and communicate information quickly
- Must complete an edit and video editing test (writing samples are a plus)
- Some weekend and evening work may be required
What the job involves
Vogue is looking for a Manager, Social Media, Vogue Business. This role will focus on building Vogue Business’s membership audience and paid member base. The successful candidate will have extensive expertise in using LinkedIn, Instagram, Facebook, WhatsApp, and X, as well as an eye for the next development in social media and technology. They will be able to demonstrate a strong understanding of the Vogue Business editorial voice and tone, as well as the Vogue visual language, and will have a keen eye for creating social-first content that drives engagement while reflecting the brand’s premium aesthetic.
They will work closely with the editorial team to translate Vogue Business stories into compelling, platform-native creative and convey them in the most engaging way across channels. The Manager, Social Media will also work closely with the Vogue Social Media and Audience teams to set and implement high-level strategies for each platform, lead collaboration on content creation for social channels, and execute social posts with the aim of driving membership growth.
Responsibilities include:
- Write, schedule, and optimise daily posts across multiple social platforms, including Instagram, LinkedIn, Facebook, X and WhatsApp
- Write social media copy in the Vogue Business tone of voice with close attention to detail and execute best-in-class social storytelling, gathering assets from different teams
- Ideating and strategising fresh social video franchises, with light-touch video editing
- Select imagery, video, and visual content that engages audiences across image banks, Getty and Vogue-owned assets
- Work closely with editorial stakeholders to roll out stories, series, events, and packages across social media platforms
- Work with the commercial stakeholders as they align with clients on contracts; implement sales obligations across platforms
- Work with partners in the marketing teams to ensure the social tone of voice + visuals are carried through paid social campaigns on the correct platforms
- Brainstorm/ideate with our agency and marketing stakeholders moments in the organic calendar that would translate across paid social campaigns
- Make content recommendations to the editorial team informed by social media trends and pitch social angles and social-extension ideas that align with editorial objectives across both print and digital
- Manage Vogue Business digital member communities via the Vogue App by gaining new members, and retaining and engaging existing members
- Build creative assets for various social platforms and write creative briefs for assets
- Brainstorm new ideas and plan rollout strategies for testing with the audience development team
- Attend events to cover social media posting and be available for breaking news moments
- Monitor social media conversation and ideate reactive content for engagement on key social platforms
- Plan, design and implement successful social strategies on packages, tentpoles (such as Met Gala, Vogue World, VB Summit), and global and local stories
- Report on content performance and present social insights and best practices to Vogue and Conde Nast’s digital and audience development team
- Oversee social media content calendars considering key tentpoles, events and Vogue Business schedules
- Engage with our audience through thoughtful, impactful, relationship-driven communication
Manager of Social Media (Vogue Business) employer: Conde Nast
Vogue Business is an exceptional employer that fosters a dynamic and creative work environment, perfect for those passionate about social media and storytelling. With a strong emphasis on employee growth, the company offers opportunities to collaborate with industry leaders and engage in innovative projects that shape the future of digital media. Located in a vibrant city, Vogue Business provides a unique chance to be part of a prestigious brand while enjoying a supportive culture that values creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Manager of Social Media (Vogue Business)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Conde Nast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Conde Nast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Conde Nast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Conde Nast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager of Social Media (Vogue Business)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Conde Nast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Conde Nast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Conde Nast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Conde Nast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Conde Nast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Conde Nast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
