Director, European Performance & Growth in London

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Location: London, GB

You’ll join the European Consumer Revenue team which is responsible for driving direct‑to‑consumer (DTC) revenue for all Condé Nast’s brands, including revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, and new and developing DTC propositions. This role is based in our London office.

Responsibilities:

• Lead the overall end‑to‑end media strategy and execution across Europe to deliver against Consumer Revenue’s business objectives.
• Involve multi‑channel campaigns across search, social, display, shopping and programmatic channels, including influencer marketing.
• Manage KPIs including new subscribers, product sales, CPA, engagement & reach, conversion rate across the funnel, CLV, revenue and margin.
• Be an expert in performance marketing across paid media, adept at maximising a substantial marketing budget and building highly valuable relationships with Meta, Google, TikTok and DSP agents.
• Regularly forecast the performance of marketing campaigns, ensuring accuracy of those forecasts.
• Work closely with European Consumer Revenue analysts to monitor & optimise KPIs and the levers that impact them.
• Manage conversion rate optimisation (CRO), develop A/B and multivariate testing of campaigns and onsite experiences.
• Define requirements and own the European digital subs journey.
• Provide actionable insights to improve paid media efficiency and onsite engagement.
• Define measure frameworks and attribution models, helping shape consumer revenue strategy alongside the Executive Director.
• Develop the maturity of marketing operations, identifying and negotiating for the best third‑party tools and licences.
• Lead project management of Vogue’s beauty advent calendar and other beauty boxes, protecting the margin through a marketing strategy optimised from previous learnings.
• Work with designers to develop, test and optimise creative assets to maximise engagement, conversion and ROI.
• Collaborate closely with global teams to leverage best practices and ensure effective implementation across European teams.
• Coach and develop a team of three direct reports, leading a larger cross‑functional marketing squad across Europe.
• Set the culture of being curious, creative and analytical within the team and cross‑functional teams.
• Influence at the highest level possible, driving alignment across advertising, product, editorial and all other relevant teams.
• Keep abreast of industry trends, benchmarks and new technology, identifying new opportunities.

Qualifications:

• 10+ years experience in DTC performance marketing.
• Strong commercial acumen with a track record of excellent ROI across several channels.
• Experience working across different countries with proven capability in cross‑cultural collaboration.
• Highly strategic, analytic thinker with in‑depth knowledge of leveraging paid digital marketing channels.
• Extensive experience leveraging marketing technology to optimise campaigns and customer experience.
• Embraces change with strong attention to detail and problem-solving abilities.
• Excellent understanding of customer loyalty and retention strategies.
• Strong management & leadership skills with the ability to prioritise time effectively.
• Impressive collaborator with strong influencing skills across stakeholders.
• Confident when presenting to senior stakeholders.
• Resourceful, innovative and enjoys working under pressure.

Benefits:

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• Access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• Range of tools to support wellbeing, including core hours, 10 remote days, access to Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• Dog friendly office, plus discounts and magazine subscriptions.
• Personal and professional growth through the Condé Nast Learning Hub.
• Employee Resource Groups provide a platform for shared objectives and community priorities.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.