Director of European CRM & Segmentation

• You’ll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast’s brands (Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions
• Reporting into the Executive Director, Consumer Revenue, you will lead a data-driven customer engagement strategy and execution across all European markets for print subscriptions, digital subscriptions, consumer products and any editorial collaborations. Your KPIs will be engagement (open rate, CTR, active users by segment), churn and CLV, product sales, revenue and the adoption of CRM and MarTech tools (TD and Iterable)
• You will be an expert in setting up and operating a CDP (experience with Treasure Data highly preferable), working with the Customer Data Product Team and Legal to drive data quality assurance and GDPR compliance, as well as setting up valuable micro-segmentations
• You will design and launch personalised, multi-channel campaigns (email, push) targeting key customer segments, optimising customer acquisition, retention, lifetime value, and campaign performance, as well as automating campaigns and driving operational efficiencies where possible
• You will work closely and effectively with the European Performance Marketing Director to create the best end-to-end campaigns to drive performance and hit revenue targets, as well as establishing a high-performing culture among your teams
• You will create test and learn programmes, based on customer segmentations using behavioral, demographic and value-based insights to drive revenue growth
• You will deliver the operations plan that ensures best practice is adhered to across all markets
• You will collaborate with local marketing teams across Europe to tailor the central strategy to market-specific needs. You will also collaborate closely with global teams to leverage best practices and ensure their effective implementation across European teams
• You will coach and develop a team of three direct reports. Alongside that, you will collaborate with various internal and external teams to achieve agreed critical metrics across the entire sales funnel, ensuring your strategy aligns with the wider company’s and responding to the current business & market demands. You will help set the culture of being curious, creative and analytical to those in your team and the cross-functional teams you work with
• You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices

Benefits

• Domestic Partner Benefit Extensions
• Free Mental Health Services
• Assistance in Refinancing Student Loans
• Long-term Remote Work Pilot
• Extended Bereavement leave
• Extended Parental Leave
• Added Adoption Financial Support

Experience managing a team of at least two direct reportsExcellent commercial acumen who has a track record of strong performance across several channels including subscriptions and digital through a comprehensive strategy for owned marketing channelsAn impressive collaborator with strong influencing skillsResourceful, innovative and enjoys working under pressureMust have hands-on experience in international or European markets, managing both in-person and virtual teamsThis will include not just implementing SaaS solutions, but additionally developing bespoke enhancements to maximise business impact/deliver competitive advantageHighly strategic, analytic and curious thinker who constantly strives for more revenue and efficiencies through data-driven hypothesesEmbraces change with the ability to be flexible on pre-existing theories, plans or ways of workingExcellent presentation skills, ensuring the approach is tailored appropriately for the stakeholdersComprehensive understanding of customer loyalty and retention strategies and good knowledge of the best current marketing technologies availableThis will be at a multi-channel level (email, web personalisation, SMS, in-app, social, etc)An enthusiastic, driven and experienced marketing professional with 10+ years experience in CRM management, as well CDP set up and optimisation, leveraging of analytics platforms and content management systemsYou will have a demonstrable track record in setting and developing a MarTech suite that enables automation, data integration and campaign managementStrong management & leadership skills with the ability to prioritise own time and time of the team, thrives on accountability and ownership and appreciates the importance of team development

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