Marketing Manager in City of Westminster

Responsibilities

• Project and execute full‑funnel digital marketing strategies that drive acquisition, retention and engagement, aligning with the European Consumer Revenue team’s goals.
• Collaborate with the CRM and Partnerships Marketing Managers to plan and launch cross‑channel campaigns and ensure integration across online and offline touchpoints.
• Lead the digital marketing strategy and execution for magazine subscriptions, memberships and e‑commerce products across all CondéNast brands.
• Define and deliver integrated marketing plans that achieve acquisition, retention and lifetime‑value targets.
• Build strong cross‑functional relationships with commercial, legal and brand teams to develop high‑performing creative and maximise opportunities.
• Analyse and optimise marketing activity using data‑driven insights, report impact and identify new growth opportunities, including emerging channels, partnerships and testing roadmaps.
• Manage marketing budgets to meet set revenue and performance targets, and report progress to stakeholders.
• Own end‑to‑end processes, including approvals, QA and adherence to deadlines.
• Act as the team’s paid media specialist, defining best‑in‑class paid media strategies, managing channel performance and continually optimising ROI and LTV.
• Work closely with European Consumer Revenue analysts to monitor, optimise and critique KPIs, and use data/analytics to inform test‑and‑learn plans.
• Present learnings and future plans to key stakeholders in the most relevant manner.
• Partner with data intelligence and CRM & Segmentation teams to set up accurate customer targeting and data configuration for campaigns.
• Collaborate with designers to develop marketing creative strategy and ensure assets drive performance.
• Forecast future performance and recommend strategic plans based on performance, market trends and new opportunities.

Qualifications

• Minimum 5 years’ experience running and optimising campaigns on digital advertising platforms (Meta, Google, TikTok, etc.), managing significant budgets and delivering measurable ROI.
• Experience working successfully with affiliate platforms.
• Proven track record of managing vendors and external partners, overseeing agency relationships from briefing to optimisation.
• Strong integrated marketing strategy skills, delivering acquisition and retention objectives.
• Solid understanding of the full marketing mix, including integration of digital activity with CRM, partnerships, print media and events.
• Commercial acumen, excellent organisational and project‑management skills, and ability to prioritise workload effectively.
• Strong people‑skills and ability to collaborate with cross‑functional teams with differing priorities.
• Highly analytical, utilising data to uncover insights, test new approaches, and improve marketing effectiveness.
• Proficiency with data platforms and tools that support attribution modelling, DMP integration and overall analytics processes.
• Strong communication and presentation skills, with proven ability to present to stakeholders.
• Ability to work under pressure, prioritise workload and meet deadlines.
• Attention to detail and focus on accuracy.
• Proactive, curious and action‑oriented mindset, turning ideas into measurable impact.

CondéNast is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.