Acting Senior Manager of Audience Development, House & Garden

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Location: London, GB

We are looking for an Audience Development Manager to join House & Garden. The role reports to the Digital Director at House & Garden and implements the audience growth and content distribution strategy that extends the reach and amplification of content, particularly across social, SEO, email, partnerships and other multi-platform channels for H&G in the UK.

This person grows audiences – to the site, to social, to newsletters – and ensures they are the 'right' audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions. This person will be embedded with the H&G editorial team and will partner seamlessly with editors and writers. They will sit alongside editors and be pivotal to enabling the success of the brand.

The ideal candidate has experience partnering with Edit, Product, Video, and Commercial teams. They will be a clear communicator and show sound judgment. The role of audience development for H&G is to bring the right audiences to the brand and ensure engagement and return visits. This provides a ‘top-of-funnel’ audience for the Global Marketing and Consumer Revenue team, as a goal is to increase reader revenue through subscriptions, commerce, events, and other activities. The Audience Development Manager for H&G is a key role in the process of building and engaging these audiences.

What will you be doing?

• Work closely with the Digital Director at House & Garden to develop and implement the H&G Aud Dev strategy, adapting it for the market and culture; the strategy will be multiplatform, including website, social, video, newsletter, and other platforms.
• Work to meet KPIs for H&G and ensure goals are met throughout the year.
• Develop consistent content analyses and reporting to editors on story outputs, and create feedback loops.
• Provide actionable insights to content teams daily, monthly, and quarterly so editors understand what’s resonating and what’s not resonating.
• Pitch features ideas as appropriate and guide story positioning across channels, including social, SEO, and newsletters.
• Manage the distribution strategy for newsletters, working with the editorial teams to guide daily newsletter content curation.
• Take responsibility for House & Garden’s Instagram and TikTok accounts and their daily posting schedule.
• Oversee posting on Facebook, X and other social platforms.
• Work closely with the Commerce Editor at House & Garden to grow audiences for commerce/shopping, bringing forward creative ways to drive commerce from SEO, social and other channels.
• Plan and execute distribution strategies for big stories and tentpole events.
• Work with the global SEO team to guide as well as implement SEO evergreen updates, SEO cleanups and redirects, and maintain day-to-day SEO best practices in conjunction with the editorial teams.
• Guide syndication based on performance in other regions/markets.
• Maintain a consistent pitching schedule to internal and external partners and monitor performance to inform and tailor future partner pitches.
• Test, develop, implement and share video viewing experiences, including intentional viewing on O&O channels and off-platform.
• Work with global counterparts on other brand audience teams to share learnings and best practices.
• Collaborate with teams working on consumer revenue initiatives (such as memberships, events, merch, commerce).
• Identify new content, platform and marketing opportunities based on emerging digital trends, competitive business intelligence and consumer insight.

About you:

• Experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organisation, with a thorough understanding of online business models and strategies.
• Audience development professional, with a deep understanding of editorial SEO, social, newsletters, video and other platforms.
• Experience working closely with Editorial, Product, Video, and Commercial teams.
• Detailed knowledge of major web analytics tools such as Omniture or Google Analytics.
• Deep understanding of social media channels, features, functionality and use cases.
• Deep knowledge of SEO impact and best practices.
• Experience with email/newsletter and segmentation strategies.
• Experience working on audience development strategies for video.
• Ability to clearly articulate and present to editorial colleagues and all levels of management.
• Ability to navigate a complex and matrixed business.
• Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills.

Desired:

• Experience of working cross-culturally.

What benefits do we offer? 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer. You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests. We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme. We’re a dog friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast. We encourage personal and professional growth through the Condé Nast Learning Hub where you’ll find an extensive portfolio of learning courses and training, available in local languages. Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.