SEO Manager, GQ - 12 month FTC in London

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Location: London, GB

Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.

The Role

Our SEO Team works closely with our editorial, audience development, analytics, and product groups to figure out ways to acquire new users from Search and Google Discover to ensure the highest level of discoverability for content across Google’s organic platforms. In this role, your work will make a huge impact on Condé Nast’s sites.

We are looking for a data-driven, highly organized content SEO Manager with an editorial search engine optimization background to help GQ US and British GQ increase their organic search and Discover traffic through content recommendations. The ideal candidate has a proven track record of editorial SEO at a publisher, news site, agency, or similar. This is not a technical SEO role. This is a full-time 1 year contract maternity cover based out of our office in London and reports to the Global Sr. Manager of SEO. This role requires you to work four days a week in the London office. You can work remotely on Fridays.

What will you be doing?

• Lead and develop SEO, Answer Engine, and Google Discover content initiatives for GQ in the US and UK markets, and collaborate with other search and audience experts in other markets.
• Day-to-day execution of organic search and answer engine campaigns and Google Discover tactical support including evergreen keyword research, researched content gap recommendations, strategic optimization of existing content, competitor content analysis, and ad hoc non-technical SEO support.
• Apply top-to-bottom management of SEO content campaigns including writing meta content, creating target keyword lists, improving link architecture, and generally helping GQ publish SEO friendly content.
• Work with cross-market editorial teams to create SEO content strategies for GQ and work on executing evergreen strategies for existing and new content.
• Monitor content/news trends and provide GQ with SEO content recommendations for major events, and support event and news/Google Discover strategy.
• Document content strategy for major events and tentpole topics and conduct post-analysis afterward.
• Lead ad hoc SEO content projects to support GQ and the centralized SEO Team.
• Proactively anticipate brand’s needs and provide strong solutions before requested.
• Educate stakeholders with editorial SEO, AI, and Discover trainings, new best practice documentation, and wider team presentations.
• Leverage SEO strategies and tactics combined with direct traffic data to recommend new approaches to grow brand loyalty, and increase direct traffic.
• Identify key stakeholders on GQ to create change and mentor them in SEO.
• Perform content audits.
• Support traffic analysis & algorithm update recovery.
• Keep abreast of the latest SEO developments and news, and advocate for SEO tactics used in the marketplace that GQ has not utilized yet.
• Undertake any other duties as reasonably required.

About you:

• Minimum 4 years editorial content SEO experience, preferably for a major media/publishing organization or agency working on editorial content.
• Experience with Google Discover.
• Proven track record – Applicants must submit websites that demonstrate their SEO ability and be prepared to discuss.
• Intrinsic understanding of SEO tactics, including on-page, off-page, industry best practices, current industry trends, and black hat tactics to avoid.
• Expert user of web analytics tools and concepts, particularly Google Search Console.
• Expert user of third-party enterprise SEO tools (e.g. SEMRush, Ahrefs, Screaming Frog, etc).
• Expert SEO copywriting skills.
• Several years of experience working with Editorial teams.
• Ability to influence stakeholders and change behaviour.
• Excellent organizational and time management skills and the ability to multitask and deliver under tight deadlines.

What benefits do we offer?

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• We’re a dog-friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
• We encourage personal and professional growth through the Condé Nast Learning Hub, where you’ll find an extensive portfolio of learning courses and training available in local languages.
• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.