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- Tasks: Lead global brand strategy and campaigns to elevate Concordium's presence.
- Company: Concordium is pioneering blockchain technology through innovative storytelling and impactful branding.
- Benefits: Enjoy a collaborative environment, access to cutting-edge tools, and competitive compensation.
- Why this job: Shape a powerful Web3 brand and launch creative campaigns that make a difference.
- Qualifications: 7+ years in marketing, with 3+ years in brand strategy and Web3 experience required.
- Other info: Join a fast-growing team at the forefront of the decentralized future.
The predicted salary is between 43200 - 72000 £ per year.
At Concordium, we’re on a mission to bring blockchain technology to life through compelling storytelling, engaging campaigns, and powerful brand moments. Join us and help shape the way the world sees—and experiences—Concordium. As a key leader reporting directly to the CGO, you will redefine our brand identity and strategy. You’ll lead global campaigns, build narratives, and craft programs that grow our presence and drive engagement across audiences. If you’re a self-starter with a sharp marketing mind and experience in both Web3 and global brand campaigns, this is your opportunity to help steer a fast-growing protocol brand at the forefront of the decentralized future.
Key Responsibilities:
- Strategy & Vision: Establish, evolve and implement global brand strategy, delivering against company vision and business goals. Provide leadership and coordination for all initiatives to target audiences across our brand, including recommended plan optimizations to maximize impact.
- Execution: Analyze cultural, technological and market trends to inform strategic and creative development. Build outstanding global creative campaigns with assets across the marketing mix to take our story worldwide.
- Influence: Cultivate strong collaborative relationships and inspire key local and global stakeholders as well as external agency partners to drive high quality output. Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of brand.
- Scaling: Implement brand control processes, guidelines, playbooks, audits etc. to ensure all user touchpoints are on brand. Setup monitoring of brand health metrics and campaign measurement tools and processes.
What We’re Looking For:
- 7+ years of marketing experience, ideally within tech scaleups or fast-growing global brands
- 3+ years leading brand and campaign strategy, including creative execution and digital marketing in Web3
- A passion for blockchain, with proven ability to navigate and communicate in this space
- Demonstrated success in driving integrated campaigns with tangible results
- Strategic, analytical, and creative thinker with excellent communication skills
- Self-motivated, detail-oriented, and fluent in English (written & spoken)
We Offer:
- The chance to shape and scale a powerful Web3 brand
- A global stage to launch creative, boundary-pushing campaigns
- A collaborative team environment that values innovation and impact
- Access to the latest tools, technologies, and conferences in the Web3 space
- A competitive compensation package
Head of Brand employer: Concordium
Contact Detail:
Concordium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with Concordium's brand and mission. Understanding their unique approach to blockchain technology will help you articulate how your vision aligns with theirs during discussions.
✨Tip Number 2
Showcase your experience in leading global campaigns, especially in the Web3 space. Prepare specific examples of successful projects you've managed that demonstrate your ability to drive engagement and brand presence.
✨Tip Number 3
Network within the blockchain community and engage with industry leaders. Building relationships can provide insights into current trends and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Be ready to discuss how you would measure brand health and campaign effectiveness. Having a clear strategy for monitoring metrics will show your analytical skills and commitment to driving results.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Concordium's mission and values. Familiarise yourself with their current branding and marketing strategies to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in leading brand strategies and campaigns, particularly in the Web3 space. Use specific examples that demonstrate your success in similar roles.
Showcase Your Passion for Blockchain: Concordium is looking for someone passionate about blockchain technology. Make sure to convey your enthusiasm for the industry and any relevant projects or initiatives you've been involved in.
Craft a Compelling Cover Letter: Your cover letter should not only summarise your qualifications but also tell a story about your vision for the brand. Discuss how you would approach the role of Head of Brand and what unique perspectives you bring.
How to prepare for a job interview at Concordium
✨Showcase Your Brand Vision
Prepare to discuss your vision for the brand and how you would evolve it at Concordium. Think about specific strategies you've implemented in the past and how they could translate to this role.
✨Demonstrate Your Web3 Knowledge
Be ready to talk about your experience in the Web3 space. Highlight any successful campaigns you've led and how you navigated challenges unique to blockchain technology.
✨Emphasise Collaboration Skills
Since the role involves working with various stakeholders, prepare examples of how you've built strong relationships in previous roles. Discuss how you inspire teams and manage external partners to achieve high-quality results.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and analytical skills. Be prepared to analyse market trends and discuss how you would apply these insights to create impactful global campaigns.
