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For Companies At a Glance
- Tasks: Lead global brand strategy and creative campaigns to elevate Concordium's presence.
- Company: Concordium is pioneering blockchain technology through innovative storytelling and impactful branding.
- Benefits: Enjoy a collaborative environment, access to cutting-edge tools, and competitive compensation.
- Why this job: Shape a powerful Web3 brand and launch boundary-pushing campaigns on a global stage.
- Qualifications: 7+ years in marketing, with 3+ years in brand strategy and Web3 experience required.
- Other info: This role offers the chance to redefine brand identity in a fast-growing tech landscape.
The predicted salary is between 43200 - 72000 £ per year.
At Concordium, we’re on a mission to bring blockchain technology to life through compelling storytelling, engaging campaigns, and powerful brand moments. Join us as Head of Brand and help shape the way the world sees—and experiences—Concordium.
As a key leader reporting directly to the CGO, you will redefine our brand identity and strategy. You’ll lead global campaigns, build narratives, and craft programs that grow our presence and drive engagement across audiences.
If you’re a self-starter with a sharp marketing mind and experience in both Web3 and global brand campaigns, this is your opportunity to help steer a fast-growing protocol brand at the forefront of the decentralized future.
Key Responsibilities:- Strategy & Vision: Establish, evolve and implement global brand strategy, delivering against company vision, and business goals. Provide leadership and coordination for all initiatives to target audiences across our brand, including recommended plan optimizations to maximize impact.
- Execution: Analyze cultural, technological and market trends to inform strategic and creative development. Build outstanding global creative campaigns with assets across the marketing mix to take our story worldwide.
- Influence: Cultivate strong collaborative relationships and inspire key local and global stakeholders as well as external agency partners to drive high quality output. Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of brand.
- Scaling: Implement brand control processes, guidelines, playbooks, audits etc. to ensure all user touchpoints are on brand. Setup monitoring of brand health metrics and campaign measurement tools and processes.
- 7+ years of marketing experience, ideally within tech scaleups or fast-growing global brands
- 3+ years leading brand and campaign strategy, including creative execution and digital marketing in Web3
- A passion for blockchain, with proven ability to navigate and communicate in this space
- Demonstrated success in driving integrated campaigns with tangible results
- Strategic, analytical, and creative thinker with excellent communication skills
- Self-motivated, detail-oriented, and fluent in English (written & spoken)
- The chance to shape and scale a powerful Web3 brand
- A global stage to launch creative, boundary-pushing campaigns
- A collaborative team environment that values innovation and impact
- Access to the latest tools, technologies, and conferences in the Web3 space
- A competitive compensation package
Contact Detail:
Concordium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with the latest trends in blockchain and Web3 marketing. Understanding the nuances of this rapidly evolving space will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the blockchain and tech marketing sectors. Attend relevant events, webinars, or online forums to connect with potential colleagues and industry leaders who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've led that align with Concordium's mission. Highlight your experience in crafting narratives and executing global brand strategies, as this will showcase your fit for the Head of Brand role.
✨Tip Number 4
Research Concordium thoroughly. Understand their brand identity, current campaigns, and market position. This knowledge will allow you to tailor your discussions and show how you can contribute to their vision effectively.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand position at Concordium. Tailor your application to highlight your relevant experience in brand strategy and marketing.
Craft a Compelling CV: Your CV should reflect your 7+ years of marketing experience, particularly in tech scaleups or global brands. Emphasise your leadership in brand and campaign strategy, especially within the Web3 space.
Write a Strong Cover Letter: In your cover letter, express your passion for blockchain technology and your vision for brand development. Use specific examples from your past experiences that demonstrate your ability to drive integrated campaigns with tangible results.
Showcase Your Creativity: If possible, include a portfolio or links to previous campaigns you've led. Highlight your creative execution skills and how you've successfully navigated the challenges of brand storytelling in the tech industry.
How to prepare for a job interview at Concordium
✨Showcase Your Brand Vision
As the Head of Brand, you'll need to demonstrate a clear vision for how you would evolve and implement Concordium's brand strategy. Prepare to discuss your ideas on brand identity and how they align with the company's mission.
✨Highlight Your Campaign Successes
Be ready to share specific examples of global campaigns you've led in the past. Focus on the results achieved and how your strategic thinking contributed to their success, especially in the Web3 space.
✨Demonstrate Collaborative Skills
Since this role involves influencing and collaborating with various stakeholders, prepare to discuss how you've built strong relationships in previous roles. Share examples of how you inspired teams and managed external agency partnerships.
✨Stay Updated on Market Trends
Research current cultural, technological, and market trends related to blockchain and Web3. Be prepared to discuss how these trends could inform your strategic and creative development for Concordium's brand.
