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- Tasks: Lead legacy marketing campaigns that inspire lasting change for communities worldwide.
- Company: Join Concern Worldwide, a humanitarian organisation dedicated to fighting poverty and oppression.
- Benefits: Enjoy flexible hours, 25 days annual leave, and enhanced parental leave pay.
- Why this job: Make a real impact by connecting supporters to a mission of hope and opportunity.
- Qualifications: Experience in legacy giving and strong analytical skills are essential.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 43250 - 48055 £ per year.
Concern Worldwide (UK) is looking for a Senior Legacy Marketing Executive to join the team on a full time, permanent basis.
About us: We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver lifesaving and life-changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no-one is left behind. With almost 4,500 staff of more than 50 nationalities, Concern operates in 25 of the world’s poorest countries, helping people to achieve major and long-lasting improvements in their lives.
Benefits:
- 25 days’ annual leave, pro-rated for part-time employees.
- Office closure between Christmas Day and New Year’s Day
- Flexible hours and hybrid working
- Annual leave purchase scheme
- Enhanced parental leave pay
- Stakeholder pension
- Season ticket loan
- Cycle scheme
- Life assurance
- Access to Employee Assistance Programme (EAP)
About the role: Legacies and in-memory giving play a vital role in ensuring lasting change for communities around the world. The Senior Legacy and In-Memory Marketing Executive will help deepen our supporters’ connection to our mission — inspiring them to create a legacy of hope and opportunity for future generations.
Reporting to the Supporter Development and Legacies Manager, you will lead the development and delivery of the legacy strategy, delivering thoughtful, inspiring campaigns that celebrate the impact of legacy and in-memory giving. You’ll combine creative storytelling with data-driven insight to nurture meaningful supporter journeys, ensuring everyone who chooses to remember us — in their will or in tribute to a loved one feels valued, respected, and part of something truly transformative.
About You:
ESSENTIAL
- Proven skills and aptitudes to complete complicated procedures
- Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
- Proven experience and knowledge of legacy giving, including channels for direct marketing to drive legacy giving.
- Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns
- Strong understanding of donor stewardship and the motivations behind legacy and in-memory giving.
- Experience of working with external suppliers to deliver successful direct marketing campaigns
- Strong organisational planning and project management skills
- Ability to work on own initiative
- Excellent communication, interpersonal, and negotiation skills.
- Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy
- Excellent understanding of delivering excellent customer service/donor care
- Understanding data protection, GDPR, and ethical fundraising standards.
DESIRABLE
- Experience of working with external suppliers to deliver successful direct marketing campaigns
- Strong organisational planning and project management skills
- Ability to work on own initiative
- Excellent communication, interpersonal, and negotiation skills.
- Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy
- Excellent understanding of delivering excellent customer service/donor care
- Understanding data protection, GDPR, and ethical fundraising standards.
HOW TO APPLY
To apply for this post, please upload your CV and cover letter explaining how you meet the essential and desirable criteria for the position by 1st February 2026. Interviews scheduled to take place 10th and 11th February 2026.
Your cover letter will be scored against each of the listed requirements listed in the job description. To give yourself the best chance of being shortlisted, please copy each criterion into your cover letter and explain under each one how your experience, skills, or achievements demonstrate your suitability. Use clear and specific examples to support your statements.
Concern will shortlist only those candidates who clearly demonstrate that they meet all essential criteria. If a high number of applicants meet the minimum requirements, we will assess and score candidates against the desirable criteria to determine who will be invited to interview. It is therefore important that your application provides detailed evidence of how you meet the role requirements.
All candidates who are short-listed for an interview will be notified via email.
Candidates must be legally entitled to work in the UK at the time of application.
Conditions of Appointment:
- Pay band: GB6
- Contract Type: Permanent
- Hours: Full Time
- Location: London/Hybrid
- Salary: £43,250 - £48,055, based on full time hours (35 hours per week).
New employees typically start at the beginning of their pay band.
The successful post holder will be required to complete a criminal records self-declaration form and a Basic DBS check. Having a criminal record will not necessarily debar you from working with Concern Worldwide. This will depend on the nature of the position, together with the circumstances and background of your offences.
Senior Legacy Marketing Executive employer: Concern
Contact Detail:
Concern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Legacy Marketing Executive
✨Tip Number 1
Get to know the organisation inside out! Research Concern Worldwide's mission, values, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Legacy Marketing Executive role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in legacy giving and donor stewardship can make a difference at Concern. Use specific examples to illustrate your points.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your enthusiasm for the role and keep you top of mind.
We think you need these skills to ace Senior Legacy Marketing Executive
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Senior Legacy Marketing Executive role. Use the job description as a guide and address each essential and desirable criterion directly, showcasing how your experience aligns with what we're looking for.
Showcase Your Storytelling Skills: Since this role involves creative storytelling, don’t shy away from sharing examples of how you've used storytelling in your previous work. Highlight campaigns or projects where your narrative made a difference, as this will resonate with us at Concern.
Be Data-Driven: We love numbers! When discussing your experience, include specific metrics or outcomes from your past campaigns. This shows us that you not only understand legacy giving but can also analyse and optimise strategies based on data.
Proofread, Proofread, Proofread!: Attention to detail is key, especially in written applications. Make sure to proofread your CV and cover letter multiple times to catch any typos or errors. A polished application reflects your professionalism and commitment to quality.
How to prepare for a job interview at Concern
✨Know Your Legacy Marketing Inside Out
Make sure you brush up on your knowledge of legacy giving and in-memory campaigns. Understand the key motivations behind why people choose to leave legacies and how to connect emotionally with supporters. This will help you demonstrate your expertise during the interview.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing strategies. Bring along any relevant reports or case studies that highlight your ability to monitor financials and assess campaign performance.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to donor stewardship or campaign management. Think about past experiences where you successfully navigated challenges and be ready to share those stories in a structured way.
✨Tailor Your Cover Letter
When applying, make sure your cover letter directly addresses each essential and desirable criterion listed in the job description. Use clear examples from your experience to illustrate how you meet these requirements, as this will significantly increase your chances of being shortlisted.
