Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM and email marketing strategies to boost customer engagement and sales.
- Company: Mamas & Papas is a global brand dedicated to supporting parents with quality products and experiences.
- Benefits: Enjoy 33 days holiday, flexible working, staff discounts, and comprehensive family-related leave policies.
- Why this job: Make a real impact on new parents' journeys while working in an innovative and supportive environment.
- Qualifications: Experience in Digital CRM or Email Marketing is essential for this role.
- Other info: Join a company that values sustainability and offers a range of employee wellness initiatives.
The predicted salary is between 36000 - 60000 £ per year.
At Mamas & Papas, our purpose is to inspire and support parents in becoming confident, capable, and loving life with their little ones. Our passion for parenting is evident in our advice, products, and experiences we offer. We are an award-winning, global omni-channel nursery and baby brand dedicated to quality and customer support.
We are seeking a Senior CRM Executive to join our team and contribute to our innovative digital CRM and loyalty programs. Reporting to the Senior CRM & Personalisation Manager, your responsibilities will include:
- Delivering the CRM and email marketing strategy to enhance customer engagement and drive sales.
- Growing and nurturing the email database.
- Developing automated email marketing programs to create seamless customer journeys that foster loyalty.
- Collaborating with retail, brand marketing, ecommerce, creative, design, commercial teams, and IT.
- Planning and executing the CRM and email marketing calendar aligned with business objectives.
- Measuring, optimizing, and developing marketing activities based on KPIs to increase repeat sales.
- Making data-driven decisions to identify and act on new opportunities, with a focus on trading plans.
- Ensuring compliance with legislation such as GDPR.
This role offers the opportunity to genuinely make a difference in supporting new parents through their journey, making a positive impact through CRM and loyalty initiatives. If you have a background in Digital CRM or Email Marketing and are looking to work for an innovative and thoughtful company, we encourage you to APPLY TODAY.
Benefits of working with us include:
- 33 days holiday, increasing to 40 with service
- Buy & Sell holiday schemes
- Company Bonus Schemes
- Employer pension contribution from day 1
- Staff discounts for family & friends
- Offers & discounts on holidays, travel, and more
- Subsidised health & critical illness cover
- Family-related leave policies, including enhanced maternity, IVF, surrogacy, paternity, adoption, and shared parental leave
- Foster Care & Carers Leave
- Support for Loss and Bereavement
- A Menopause Friendly Employer
- Recognition & Appreciation Schemes
Our head office offers flexible working arrangements, free parking, dedicated spaces for prayer and contemplation, subsidised canteen, and relaxation rooms. Join us at Mamas & Papas, where every day we welcome new generations and strive for a sustainable future.
Senior CRM Executive employer: Concepts for Business, LLC
Contact Detail:
Concepts for Business, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with Mamas & Papas' brand values and mission. Understanding their commitment to supporting parents will help you align your experience and ideas with their goals during any discussions.
✨Tip Number 2
Showcase your knowledge of CRM tools and email marketing strategies in your conversations. Be prepared to discuss specific campaigns you've worked on and how they drove customer engagement and sales.
✨Tip Number 3
Network with current or former employees of Mamas & Papas on platforms like LinkedIn. They can provide insights into the company culture and may even refer you internally, which can significantly boost your chances.
✨Tip Number 4
Prepare to discuss how you would measure and optimise CRM activities based on KPIs. Having a clear plan for how you would approach this aspect of the role will demonstrate your strategic thinking and data-driven mindset.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital CRM and email marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for supporting parents and your understanding of Mamas & Papas' mission. Mention specific examples of how you've successfully implemented CRM strategies in the past.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements related to CRM and email marketing. For instance, mention how you increased customer engagement or sales through specific campaigns.
Highlight Collaboration Skills: Since the role involves working with various teams, emphasise your ability to collaborate effectively. Provide examples of successful projects where you worked cross-functionally to achieve business objectives.
How to prepare for a job interview at Concepts for Business, LLC
✨Understand the Brand's Purpose
Before your interview, take some time to understand Mamas & Papas' mission and values. Familiarise yourself with their products and services, especially how they support parents. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in digital CRM and email marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. Use metrics to quantify your success, as this will resonate well with the interviewers.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated with others in past roles. Discuss how you communicate and coordinate with different departments to achieve common goals, particularly in CRM and marketing contexts.
✨Prepare for Data-Driven Discussions
As the role requires making data-driven decisions, brush up on your analytical skills. Be ready to discuss how you've used data to inform your marketing strategies and improve customer engagement. Familiarise yourself with key performance indicators (KPIs) relevant to CRM and be prepared to suggest ways to measure success.
