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- Tasks: Lead innovative marketing strategies to elevate the Mamas & Papas brand and drive growth.
- Company: Join a purpose-driven, global brand dedicated to supporting families.
- Benefits: Enjoy 33 days holiday, flexible working, and significant staff discounts.
- Why this job: Make a real impact on families while shaping the future of nursery products.
- Qualifications: Proven experience in brand strategy and team leadership.
- Other info: Hybrid working environment with a supportive culture and excellent career opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand's reputation, emotional connection, and salience with customers. You will balance short‑term commercial performance with long‑term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities
- Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
- Category & Product Marketing Excellence: Create customer‑focused, globally resonant product marketing that brings innovations to life & drives commercial impact.
- Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
- Social Media and Influencer Impact: Own an always‑on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight‑led action.
- Creative & Content Excellence: Drive impactful, audience‑focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
- International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner‑aligned campaigns.
- Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
- PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
- Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & foster brand advocacy.
- P&L and ROI management: Drive profitable marketing across all channels with clear, data‑led performance accountability.
- Team & Culture: Build & lead a high‑performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us?
Be part of a purpose‑driven, innovative brand with a global footprint & greater aspirations. Lead impactful marketing initiatives that shape the future of nursery products. Cement a career‑defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
Work Environment
Hybrid flexi working: 3 days in the office. Flexi‑time schemes based around core working hours whether in the office or working from home. Free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.
Benefits
- 33 days holiday, increasing up to 40 with service.
- Buy & Sell holiday schemes.
- Company Bonus Schemes.
- Employer pension contribution from day 1 enrolment.
- Significant staff discounts for family & friends from our shops & online.
- Ongoing offers & discounts across a variety of external organisations.
- Subsidised health & critical illness cover and insurances.
- Supportive family‑related leave policies (including company‑enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave).
- Supportive Foster Care & Carers Leave offering.
- Support for Loss and Bereavement.
- A Menopause Friendly Employer.
- Employee Recognition and Appreciation Schemes.
At Mamas & Papas, we help welcome a new generation of children into the world and want them to grow up in a sustainable, hopeful future. Great people to work with.
To Apply
If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, and you meet the above key responsibilities, we would love to hear from you. Apply today.
NOTE: the role requires 3-4 days a week at our Huddersfield Head office (HD5 0RH). We are not currently working with agencies and do not accept unsolicited CVs from recruitment agencies.
Marketing Director in Huddersfield employer: Concepts for Business, LLC
Contact Detail:
Concepts for Business, LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Huddersfield
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with brands similar to Mamas & Papas. A friendly chat can lead to insider info about the role and even a referral!
✨Tip Number 2
Show off your creativity! Prepare a mini marketing plan or a campaign idea that aligns with Mamas & Papas' brand values. This will not only demonstrate your skills but also your passion for the brand.
✨Tip Number 3
Be ready for the interview! Research the latest trends in nursery products and how they impact customer behaviour. Bring insights to the table that show you understand the market and can drive growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Mamas & Papas family.
We think you need these skills to ace Marketing Director in Huddersfield
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for marketing and brand building shine through. We want to see how excited you are about making a difference in families' lives and how that aligns with our mission at Mamas & Papas.
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Director. Highlight your experience in brand strategy, customer journey management, and any innovative campaigns you've led. We love seeing how your skills can directly contribute to our goals!
Be Authentic: We value authenticity, so don’t be afraid to show your personality in your application. Share stories or examples that reflect your creative approach and how you've built emotional connections with customers in the past.
Apply Through Our Website: Remember to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team at Mamas & Papas!
How to prepare for a job interview at Concepts for Business, LLC
✨Know the Brand Inside Out
Before your interview, dive deep into Mamas & Papas' brand values, mission, and recent campaigns. Understanding their customer journey and how they connect with families will show your genuine interest and help you align your vision with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've shaped brand strategies in the past. Highlight your experience in balancing short-term performance with long-term brand equity, as this is crucial for the Marketing Director role.
✨Be Ready to Discuss Data-Driven Decisions
Since P&L and ROI management are key responsibilities, come equipped with examples of how you've used data to drive marketing decisions. This will demonstrate your ability to manage profitable marketing across various channels.
✨Engage with Creative Ideas
Think about innovative marketing initiatives you've led or been part of. Be prepared to share how you fostered creativity within your team and how you can bring that same energy to Mamas & Papas, especially in social media and influencer strategies.
