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For Companies At a Glance
- Tasks: Lead CRM strategy and run multi-channel campaigns to engage customers.
- Company: Dynamic company with a supportive team culture and hybrid working.
- Benefits: Competitive salary, flexible working, and collaborative environment.
- Why this job: Make a real impact on customer engagement and growth strategies.
- Qualifications: Experience in CRM and marketing automation; strong communication skills.
- Other info: Opportunity for career growth with agency support and clear roadmap.
The predicted salary is between 36000 - 48000 £ per year.
Concept Onyx Recruitment provided pay range
This range is provided by Concept Onyx Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Concept Onyx Recruitment
CEO at Concept Onyx Recruitment
20+ years experience in recruitment coaching and delivery. Specialist in Digital & Tech, Marketing & Creative…
We’re representing a national brand with a busy digital team and a lot to go at. They are looking for a CRM Manager who can own strategy, build smart automations, and make customer comms feel personal at scale. If you enjoy turning data into action and shaping journeys that actually move the numbers, this will suit you down to the ground.
The Role
You will take the lead on lifecycle strategy across acquisition, onboarding, engagement and reactivation. You will plan the roadmap, partner with design and comms, and coordinate builds with internal teams and an external marketing automation agency. There is solid groundwork in place, including segmentation and a rolling plan, so you can hit the ground running and quickly put your stamp on it.
What You’ll Be Doing
- Define and deliver the CRM and marketing operations roadmap.
- Plan and run multi-channel campaigns across email, SMS and other owned channels.
- Build triggered journeys, set up tests, and optimise based on results.
- Use segmentation and insight to target the right customers at the right time.
- Own platform health, templates, forms, scoring and basic governance.
- Report on performance with clear recommendations for improvement.
- Work with digital, data and IT to keep pipelines clean and compliant.
- Manage timelines and briefs with design and content.
- Collaborate with an external automation partner for complex builds and troubleshooting.
What You’ll Bring
- Strong CRM and automation experience in B2B, B2C or mixed environments.
- Hands‑on skill with a modern platform. Adobe Marketo is ideal, but experience with HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo or similar is very welcome.
- Comfortable building journeys, segmenting data, and running A/B tests.
- Clear communicator who can align stakeholders and keep projects moving.
- Analytical mindset with the ability to turn numbers into decisions.
- Good grasp of GDPR and email best practice.
- Nice to have: experience improving marketing operations processes and roadmaps.
The Set‑up
- Hybrid working with a North East HQ as your base, typically three days a week on site, with flexibility around which days.
- Occasional travel for workshops with an external partner.
- Salary in the mid thirties to low forties depending on experience, plus benefits.
- Supportive team culture with regular collaboration across digital, design, analytics and IT. You will not be on your own. There is agency support and a three‑month plan already mapped out so you can focus on impact.
Your Background
You might be a CRM Manager, CRM Executive, Marketing Automation Manager, Email Marketing Manager or a Senior Digital Marketer who has been owning lifecycle work and wants full accountability. If you like balancing thinking with doing, and you enjoy building relationships across teams to get good work shipped, you will thrive here.
Ready to make CRM the engine of growth rather than a monthly send? Click apply and we will be in touch to talk through the details.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
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CRM Manager employer: Concept Onyx Recruitment
Contact Detail:
Concept Onyx Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing automation space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM platforms like Adobe Marketo or HubSpot. Be ready to discuss how you've used data to drive decisions and optimise campaigns. Confidence in your expertise can really impress hiring managers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are genuinely excited about joining our team and making an impact in the CRM space.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience with CRM platforms, campaign management, and any relevant metrics you've achieved. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background aligns with our needs. Don’t forget to mention specific projects or achievements that showcase your expertise.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, be sure to include examples of how you've used data to drive decisions in past roles. We love seeing numbers turned into actionable insights, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to show us what you’ve got. We can’t wait to hear from you!
How to prepare for a job interview at Concept Onyx Recruitment
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially Adobe Marketo. Brush up on your experience with other tools like HubSpot or Salesforce Marketing Cloud, and be ready to discuss specific campaigns you've run using these platforms.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've conducted and how you optimised campaigns based on results. This will demonstrate your analytical mindset and ability to turn numbers into actionable insights.
✨Understand the Lifecycle Strategy
Familiarise yourself with lifecycle marketing strategies, particularly around acquisition, onboarding, engagement, and reactivation. Be ready to share your thoughts on how you would approach these areas and any innovative ideas you have for improving customer journeys.
✨Communicate Clearly
As a CRM Manager, you'll need to align stakeholders and keep projects moving. Practice articulating your ideas clearly and concisely. Think about how you can demonstrate your communication skills during the interview, perhaps by discussing a time when you successfully collaborated with different teams.
