At a Glance
- Tasks: Lead CRM strategy, build automations, and personalise customer communications at scale.
- Company: National brand with a busy digital team and a supportive culture.
- Benefits: Competitive salary, hybrid working, and collaborative team environment.
- Other info: Join a dynamic team with agency support and a clear roadmap for success.
- Why this job: Make a real impact on customer journeys and drive growth through data-driven decisions.
- Qualifications: Experience in CRM and automation, strong communication, and analytical skills.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
We\'re representing a national brand with a busy digital team and a lot to go at. They are looking for a CRM Manager who can own strategy, build smart automations, and make customer comms feel personal at scale. If you enjoy turning data into action and shaping journeys that actually move the numbers, this will suit you down to the ground.
The Role:
You will take the lead on lifecycle strategy across acquisition, onboarding, engagement and reactivation. You will plan the roadmap, partner with design and comms, and coordinate builds with internal teams and an external marketing automation agency. There is solid groundwork in place, including segmentation and a rolling plan, so you can hit the ground running and quickly put your stamp on it.
What You\'ll Be Doing as a CRM Manager:
* Define and deliver the CRM and marketing operations roadmap.
* Plan and run multi-channel campaigns across email, SMS and other owned channels.
* Build triggered journeys, set up tests, and optimise based on results.
* Use segmentation and insight to target the right customers at the right time.
* Own platform health, templates, forms, scoring and basic governance.
* Report on performance with clear recommendations for improvement.
* Work with digital, data and IT to keep pipelines clean and compliant.
* Manage timelines and briefs with design and content.
* Collaborate with an external automation partner for complex builds and troubleshooting.
What You\'ll Bring as a CRM Manager:
* Strong CRM and automation experience in B2B, B2C or mixed environments.
* Hands-on skill with a modern platform. Adobe Marketo is ideal, but experience with HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo or similar is very welcome.
* Comfortable building journeys, segmenting data, and running A/B tests.
* Clear communicator who can align stakeholders and keep projects moving.
* Analytical mindset with the ability to turn numbers into decisions.
* Good grasp of GDPR and email best practice.
* Nice to have: experience improving marketing operations processes and roadmaps.
The Set-up:
* Hybrid working with a North East HQ as your base, typically three days a week on site, with flexibility around which days.
* Occasional travel for workshops with an external partner.
* Salary in the mid thirties to low forties depending on experience, plus benefits.
* Supportive team culture with regular collaboration across digital, design, analytics and IT. You will not be on your own. There is agency support and a three-month plan already mapped out so you can focus on impact.
Your Background:
You might be a CRM Manager, Marketing Automation Manager, Email Marketing Manager or a Senior Digital Marketer who has been owning lifecycle work and wants full accountability. If you like balancing thinking with doing, and you enjoy building relationships across teams to get good work shipped, you will thrive here. xiskglj
Ready to make CRM the engine of growth rather than a monthly send? Click apply and we will be in touch to talk through the details
CRM Manager in Durham employer: Concept Onyx Recruitment
Join a dynamic national brand as a CRM Manager, where you'll thrive in a supportive team culture that values collaboration across digital, design, analytics, and IT. With a hybrid working model based in the North East, you can enjoy flexibility while making a significant impact on customer journeys through innovative strategies and smart automations. Benefit from a well-structured onboarding process, agency support, and opportunities for professional growth in a role that empowers you to turn data into actionable insights.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Durham
✨Tip Number 1
Get to know the company inside out! Research their CRM strategies, recent campaigns, and overall brand voice. This will help you tailor your conversations and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM scenarios. Think about how you've used data to drive decisions and be ready to share specific examples. This will demonstrate your hands-on experience and analytical mindset.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. Plus, it shows your communication skills are on point!
We think you need these skills to ace CRM Manager in Durham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience with CRM strategies, automation tools, and any relevant campaigns you've run. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background aligns with our needs. We love seeing enthusiasm and a personal touch, so don’t hold back!
Showcase Your Analytical Skills:Since this role involves turning data into action, make sure to include examples of how you've used analytics in past roles. We’re keen to see how you’ve optimised campaigns or improved processes based on insights.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered promptly. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Concept Onyx Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, especially Adobe Marketo. Brush up on your experience with automation and segmentation, as you'll want to demonstrate how you've used these tools to drive results in past roles.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've turned data into actionable insights. Think about campaigns you've optimised based on A/B testing and how those decisions impacted performance. Being able to articulate this will show you have the analytical mindset they’re looking for.
✨Demonstrate Collaboration
Since the role involves working with various teams, be ready to share experiences where you’ve successfully collaborated with design, content, or external partners. Highlight how you kept projects moving and aligned stakeholders, as this will showcase your communication skills.
✨Understand GDPR and Best Practices
Familiarise yourself with GDPR regulations and email marketing best practices. Be prepared to discuss how you ensure compliance in your campaigns and how you’ve implemented best practices in previous roles. This knowledge is crucial for maintaining platform health and governance.
