Area Sales Manager in City of London

Area Sales Manager – South East & London

Salary: £40,000 basic + Bonus

Benefits: Company Car, Fuel Card, 25 Days Holiday + Bank Holidays

Location: South East & London (home-based when not travelling)

Travel: Regular regional travel with occasional visits to Midlands HQ

The Role

We are seeking an experienced Area Sales Manager to develop and grow business across the South East and London region. This is a field-based, home‑working role focused on building strong customer relationships while ensuring full market coverage across a specialist product range used within the construction and metal fabrication sectors.

You will work closely with both customers and internal teams, including specification colleagues, to maximise sales opportunities and brand presence within the region.

Key Objectives

• Develop direct business with metal fabricators, installers, merchants, glaziers and builders
• Act as a key regional link to the specification side of the business
• Increase sales and market penetration across the full product portfolio
• Build long‑term customer relationships to drive repeat business

Principal Responsibilities

• Promote the brand and product range across the UK market
• Increase sales while achieving optimum gross margin
• Establish and manage pricing agreements within company guidelines
• Ensure effective and responsible management of expenditure
• Work in line with company policies and procedures

Tasks & Duties

• Manage your own diary to maximise face‑to‑face time with customers and industry influencers
• Maintain a detailed Outlook diary of appointments and plans
• Provide concise written reports on key developments and activities
• Proactively generate new sales opportunities and self‑sourced leads
• Follow up and convert inbound and internal sales leads
• Prepare quotations in line with agreed margins and discount structuresMaintain and update customer information within company systems
• Support colleagues to deliver a consistently high level of customer service
• Contribute to centrally held databases, particularly for fabricators and merchants
• Use catalogues, literature and promotional materials to support sales discussions
• Identify and report new market opportunities and competitor activity
• Attend and support relevant trade fairs and exhibitions, including manning company stands
• Assist sales colleagues with quotations and technical guidance where required
• Provide field‑based technical and sales support when needed
• Attend meetings and training sessions as directed

About You

• Proven experience in field sales, ideally within construction, metal, glazing or building products
• Strong relationship‑building and negotiation skills
• Self‑motivated with excellent time management and organisation
• Comfortable working autonomously in a home‑based, regional role
• Confident communicator with a proactive and professional approach

What’s on Offer

• £40,000 basic salary plus bonus
• Company car and fuel card
• 25 days holiday plus bank holidays
• Home‑based working with autonomy and support
• Long‑term career opportunity within a well‑established business