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For Companies At a Glance
- Tasks: Drive sales growth and build relationships with national customers across various sectors.
- Company: Join a dynamic team in a leading company focused on partnership and growth.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Why this job: Be a key player in shaping business strategies and driving success.
- Qualifications: Strong communication skills and a knack for relationship management are essential.
- Other info: Enjoy a mix of external and internal work with plenty of career development.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
We’re looking for a commercially driven and relationship-focused National Sales Manager to join our Sales team. In this role, you’ll take ownership of a portfolio of national customers across merchants, retail, and buying groups. You’ll be responsible for strengthening existing partnerships while identifying and securing new business opportunities—working closely with key decision-makers including category managers, buyers, and directors. This is a highly visible, strategic role where your ability to influence, collaborate, and deliver growth will make a direct impact.
Key Responsibilities
- Develop and grow national customer accounts by identifying opportunities and delivering tailored solutions
- Build and execute strategic account plans for all key customers
- Drive sales growth through strong relationship management and consistent service delivery
- Introduce new product developments (NPD) and expand product ranges within accounts
- Collaborate with internal teams (Sales, Marketing, Commercial, Finance, Operations) to deliver a seamless, joined-up customer experience
- Produce regular reports on pipeline, forecasts, revenue performance, risks, and opportunities
- Support tender processes, contract renewals, and customer presentations
- Negotiate and secure Annual Trading Agreements
- Champion and demonstrate our core values: Teamwork, Partnership & Family
What Success Looks Like (KPIs)
- Growth in revenue and product range across designated accounts
- Strong and active sales pipeline with high conversion rates
About You
- Strong understanding of routes to market, including merchants, retail, and contract sales
- Highly skilled communicator with the ability to influence stakeholders at all levels
- Commercially astute with strong planning, organisational, and problem-solving skills
- Self-motivated and able to work autonomously while managing a national territory
- High levels of energy, resilience, and drive to deliver results
- IT literate
- Full clean driving licence
Working Pattern & Travel
- National, customer-facing role (approx. 75% external / 25% internal)
- Regular travel required, including occasional overnight stays
National Sales Manager in Birmingham employer: Comton Group
Contact Detail:
Comton Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Sales Manager in Birmingham
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with potential employers and other sales professionals. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about the sales industry, engage with posts, and connect with decision-makers in companies you're interested in. It’s all about visibility!
✨Tip Number 3
Prepare for interviews by researching the company and its key players. Tailor your pitch to highlight how your experience aligns with their goals, especially in building and managing customer relationships.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and genuinely interested in joining our team. Plus, it gives you a better chance to stand out from the crowd.
We think you need these skills to ace National Sales Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of National Sales Manager. Highlight your experience with national accounts and relationship management, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive sales growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific examples of how you've successfully managed key accounts and built strong partnerships in the past.
Showcase Your Communication Skills: As a National Sales Manager, you'll need to influence stakeholders at all levels. In your application, make sure to highlight your communication skills and provide examples of how you've effectively collaborated with teams or negotiated agreements.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Comton Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in growing accounts and driving revenue. This will show your potential employer that you’re results-driven and can deliver tangible outcomes.
✨Understand Their Business
Research the company’s current customer base and market position. Familiarise yourself with their products and any recent developments. This knowledge will help you tailor your responses and demonstrate how you can contribute to their growth and strengthen existing partnerships.
✨Showcase Your Relationship Skills
Prepare examples of how you've successfully built and maintained relationships with key stakeholders in previous roles. Highlight your communication style and how it has helped you influence decision-makers. This is crucial for a National Sales Manager role, so make sure to emphasise your interpersonal skills.
✨Be Ready to Collaborate
Since this role involves working closely with various internal teams, think of instances where you’ve collaborated effectively in the past. Discuss how you’ve worked with sales, marketing, or finance teams to achieve common goals. This will illustrate your ability to foster teamwork and deliver a seamless customer experience.