Marketing Executive - Central London

As Marketing Executive, you will be responsible for supporting all aspects of brand, promotional development, campaign delivery, data insights, menu management, cross-functional collaboration, trade marketing, CRM, social, events and everything in between. This is an all-round marketing support role with great opportunity for development and progression., Brand Promotional Strategy and Campaign Delivery:

• Conceptualise, plan, and lead the implementation of tactical marketing campaigns across multiple platforms (digital, traditional, social media, etc.)

• Support delivery of a promotional plan including guest comms and in-venue POS, supported by messaging that resonates with our guests and tailored to our tribes

• Own our guest database and develop personalised & relevant automations to drive first & subsequent visits

• Create initiatives / added value promotions to drive our spend per head, and increase the footfall to our restaurants

• Monitor market trends and competitor activities to identify both opportunities and threats

• Analyse campaign performance metrics and adjust strategies as needed to achieve desired outcomes

• Find and manage suitable third party’s to help drive our awareness or our brand and encourage their audiences to come to our venues. This includes influencers, venues, partner brands, bloggers, press, shopping centres, landlords with customer facing communications etc.

Cross-functional Collaboration:

• Work closely with internal teams (ops, GMs, chefs, finance, design, etc.) to integrate brand strategies into various aspects of the business

• Collaborate with external partners, agencies, local partners etc. to execute branding initiatives effectively and create local marketing plans for our restaurants where required

Data analysis & Insight:

• Use data-driven insights to make informed decisions and refine marketing approach over time

• Make sure we have our fingers on the pulse of what guests think and feel

• Monitor brand health and awareness, and implement improvements based on research findings

Content Development:

• Identify opportunities & oversee our digital agency in the development of engaging, high-quality content that aligns with brand messaging across different platforms

• Ensure content is relevant, consistent, and resonates with the different target audiences

• Keep all digital channels updated including our websites. Build and send all brand communications to our database and proactively manage our CRM system

We are looking for someone energetic to join the team. So if you are looking for a next role which combines your passion of all things marketing & food? If you are able & willing to turn your hand to whatever is needed to get the job done? If you are proactive and like to take the initiative? Then you are who we need.

We are looking for a passionate, can-do experienced all-round Marketing Executive to join our small but fun Comptoir Group marketing team. You’ll need a blend of creative thinking and a can-do attitude to enhance brand awareness, drive customer engagement, and support overall business growth., Must-haves:

• Proven experience (2-3 years) in brand, marketing, or digital marketing role

• Can do aptitude first and foremost – self motivated / can work on own as well as with others

• Good at understanding of guest communication / use of CRM systems

• Creative thinker with the ability to generate innovative ideas

• Data-driven mindset and analytical skills

Desirables:

Experience within F&B sector or hospitality marketing

What is in it for you ?

• A dynamic work environment

• Opportunity to help shape and grow an amazing cuisine and growing business

• £30-35k salary DOE + bonus scheme

• Dining discount in all our restaurants

• Pension

• Employee assistance programme

• Refer a friend scheme

• Wagestream