Описание:
We're looking for an experienced Marketing Manager who’s also a Hubspot native, to cover a period of maternity leave. You'll co-ordinate day-to-day marketing activities across Lead Generation and CRM (MarTech), for our whole portfolio of Build-to-rent assets in the UK and Ireland. This is a role for someone who is totally at home using HubSpot, understands performance metrics, can talk to an agency, and has a multitude of Marketing skills right down to checking OOH proofs. Above all, you'll understand why the numbers move, not just that they have.
Задачи:
Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions. Liaise with the paid media agency partner across digital media channels such as Google, Microsoft, Meta and TikTok. Brief the agency on changing property priorities, offers and availability, and review proposed activity and spend. Work closely with leasing and property teams to understand availability, pricing, concessions/offers, open-days, and where lead demand might be needed. Ensure marketing activity continues to be shaped around each property's occupancy and lease-up KPI’s (the Marketing Strategy). Provide ad-hoc marketing support to property and operational teams, prioritising what genuinely impacts leasing and residents. Coordinate updates to the property websites internally Support new building and property launches online with Website and collateral. Manage HubSpot day to day; including marketing and resident emails, workflows, lists, segmentation, forms, lifecycle stages, lead statuses and the viewing schedulers. Keep CRM data clean, ensuring accurate property and lead source attribution for reporting, modelling, and follow-up. Create and send prospect email campaigns to targeted audiences, and support resident communications, events and lobby screen content. Monitor MarTech lead flow from channels, websites and portals into HubSpot, spotting activity trends and reason gathering for fluctuations. Work with our integration and technology partners. Oversee accurate and optimised listings on UK (Rightmove etc) and Irish (Daft etc) portals. Ensure portal pricing packages and renewals meet current strategic aims & objectives. Manage production of digital ads, billboards, signage, posters, brochures, leasing and event collateral, portal and website creative. Create simpler assets in Canva, whilst briefing designers and specialist suppliers on larger projects. Line-manage the Marketing Assistant, setting weekly priorities, delegating tasks and reviewing work. Collaborate with the Customer Marketing Executive to assist on delivery of Customer Marketing and MarComms activity.
Требования:
Proven experience as a Marketing Manager in hospitality and or multi-site business. Strong hands-on HubSpot experience, including emails, workflows, lists, integration, segmentation, forms and reporting. Paid media performance experience across search and social. Confident with analytics, and able to explain movement in numbers. Line management experience. Comfortable using AI to enhance productivity, not replace productivity. Passionate about Marketing and how the customer journey works. Naturally collaborative and relationship-focused. Energised by fast-paced environments. Comfortable balancing creativity with data, understanding insights and performance metrics. Будет плюсом: Experience in residential lettings or Build to Rent; Experience with website content management systems and lead integrations; Design skills in Canva, with an understanding of Adobe InDesign or Illustrator; Experience of M engagement apps and on-site communications
Условия:
40 hours per week (Mon to Friday)
Marketing manager in build-to-rent employer: CompassRock International
CompassRock International is an exceptional employer, offering a vibrant and entrepreneurial work culture that fosters innovation and collaboration. As a rapidly growing company in the asset and property management sector, employees benefit from abundant opportunities for career advancement and professional development, particularly in the dynamic field of marketing. With a supportive team of experienced professionals, this role promises hands-on experience and the chance to contribute to exciting marketing campaigns across a diverse portfolio of residential developments.
