At a Glance
- Tasks: Lead marketing for Build-to-Rent properties, managing campaigns and collaborating with agencies.
- Company: Dynamic company in the property sector, focused on innovation and growth.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Opportunity to manage a team and work on exciting projects across the UK and Ireland.
- Why this job: Join a fast-paced environment where your marketing skills can shine and make a real impact.
- Qualifications: Experience in marketing, especially with HubSpot and paid media performance.
The predicted salary is between 33750 - 41250 £ per year.
We're looking for an experienced Marketing Manager who’s also a Hubspot native, to cover a period of maternity leave. You'll co-ordinate day-to-day marketing activities across Lead Generation and CRM (MarTech), for our whole portfolio of Build-to-rent assets in the UK and Ireland. This is a role for someone who is totally at home using HubSpot, understands performance metrics, can talk to an agency, and has a multitude of Marketing skills right down to checking OOH proofs. Above all, you'll understand why the numbers move, not just that they have.
Responsibilities:
- Manage property marketing across paid media channels (digital and print), eCRM, websites, and on-site promotions.
- Liaise with the paid media agency partner across digital media channels such as Google, Microsoft, Meta and TikTok.
- Brief the agency on changing property priorities, offers and availability, and review proposed activity and spend.
- Work closely with leasing and property teams to understand availability, pricing, concessions/offers, open-days, and where lead demand might be needed.
- Ensure marketing activity continues to be shaped around each property's occupancy and lease-up KPI’s (the Marketing Strategy).
- Provide ad-hoc marketing support to property and operational teams, prioritising what genuinely impacts leasing and residents.
- Coordinate updates to the property websites internally.
- Support new building and property launches online with Website and collateral.
- Manage HubSpot day to day; including marketing and resident emails, workflows, lists, segmentation, forms, lifecycle stages, lead statuses and the viewing schedulers.
- Keep CRM data clean, ensuring accurate property and lead source attribution for reporting, modelling, and follow-up.
- Create and send prospect email campaigns to targeted audiences, and support resident communications, events and lobby screen content.
- Monitor MarTech lead flow from channels, websites and portals into HubSpot, spotting activity trends and reason gathering for fluctuations.
- Work with our integration and technology partners.
- Oversee accurate and optimised listings on UK (Rightmove etc) and Irish (Daft etc) portals.
- Ensure portal pricing packages and renewals meet current strategic aims & objectives.
- Manage production of digital ads, billboards, signage, posters, brochures, leasing and event collateral, portal and website creative.
- Create simpler assets in Canva, whilst briefing designers and specialist suppliers on larger projects.
- Line-manage the Marketing Assistant, setting weekly priorities, delegating tasks and reviewing work.
- Collaborate with the Customer Marketing Executive to assist on delivery of Customer Marketing and MarComms activity.
Requirements:
- Proven experience as a Marketing Manager in hospitality and or multi-site business.
- Strong hands-on HubSpot experience, including emails, workflows, lists, integration, segmentation, forms and reporting.
- Paid media performance experience across search and social.
- Confident with analytics, and able to explain movement in numbers.
- Line management experience.
- Comfortable using AI to enhance productivity, not replace productivity.
- Passionate about Marketing and how the customer journey works.
- Naturally collaborative and relationship-focused.
- Energised by fast-paced environments.
- Comfortable balancing creativity with data, understanding insights and performance metrics.
Desirable:
- Experience in residential lettings or Build to Rent.
- Experience with website content management systems and lead integrations.
- Design skills in Canva, with an understanding of Adobe InDesign or Illustrator.
- Experience of M engagement apps and on-site communications.
Conditions:
40 hours per week (Mon to Friday)
Marketing manager in build-to-rent in London employer: CompassRock International
CompassRock International is an exceptional employer, offering a vibrant and entrepreneurial work culture that fosters innovation and collaboration. As a rapidly growing company in the asset and property management sector, employees benefit from abundant opportunities for career advancement and professional development, particularly in the dynamic field of marketing. With a supportive team of experienced professionals, this role promises hands-on experience and the chance to contribute to exciting marketing campaigns across a diverse portfolio of residential developments.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in build-to-rent in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CompassRock International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CompassRock International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CompassRock International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CompassRock International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing manager in build-to-rent in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CompassRock International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CompassRock International:Show us that you’ve done your homework! In your application, briefly mention what you admire about CompassRock International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CompassRock International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CompassRock International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CompassRock International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
