At a Glance
- Tasks: Lead legacy marketing strategies to inspire lasting gifts for farm animals and the planet.
- Company: Compassion in World Farming, a global leader in animal welfare and sustainable farming.
- Benefits: Competitive salary, 25 days holiday, health benefits, and hybrid working model.
- Other info: Join a supportive team dedicated to compassion and sustainability.
- Why this job: Make a real impact in ending factory farming while developing your career.
- Qualifications: Experience in legacy marketing and strong communication skills required.
The predicted salary is between 45000 - 50000 £ per year.
Godalming HQ UK (Hybrid working pattern 2x days in the office) Full time Permanent. Compassion in World Farming International is a global movement transforming the future of food and farming. Lead our UK and international legacy marketing programme and help inspire supporters to leave a lasting gift for farm animals, people and the planet.
About the role
As our Senior Legacy Marketing Manager (UK and International), you’ll lead the strategic development and delivery of Compassion in World Farming’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, helping to shape a sector leading legacy strategy that inspires supporters to leave a lasting gift for farm animals and the planet. As part of this exciting role, you’ll be responsible for:
- Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
- UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
- International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
- Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.
About you
To succeed as our Senior Legacy Marketing Manager (UK and International), you’ll be a confident and strategic legacy marketing professional with a strong track record of delivering impactful campaigns that inspire supporters to leave a very special gift. You’ll bring a deep understanding of legacy fundraising, ideally gained within the charity or NGO sector, and feel comfortable working across both UK and international markets. You’ll be highly organised, proactive and detail-oriented, with the ability to craft compelling messages for direct response and manage multi-channel campaigns.
- Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
- Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
- Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
- Experience of working collaboratively with international teams across multiple countries and time zones.
- Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
- Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
- A demonstrable interest in farm animal welfare issues and Compassion’s mission.
This is a rare opportunity to lead a global legacy marketing programme that directly supports a mission to end factory farming. We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including:
- 25 days annual leave + bank holidays
- Health Cash Back Plan and 24/7 GP access
- Employee Assistance Programme and MHFA support
- Electric car scheme available
- Defined contribution pension scheme
- Enhanced discretionary sick pay
- Hybrid working model (role and location dependent)
- Free onsite parking and office next to mainline station
- Cycle Benefit scheme and other savings options
- Ongoing learning and development opportunities
Closing date: Friday 14 August 2026
1st Stage (Teams) Interview: Week commencing 17 August 2026
2nd Stage (Face to Face at HQ) Interview, with task: Week commencing 24 August
“Join us in building a more compassionate future for animals, people, and the planet.”
As part of Stage 1 interviews, shortlisted candidates may, for some roles, receive pre‑shared, values‑based interview questions to support a positive candidate experience. If you require any adjustments during the recruitment process, please let us know, we’re always happy to support candidates.
About Compassion
Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe. Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet.
To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based. Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and lived experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.
£45,000 to £50,000 per annum (depending upon skills and experience)
Hours 37 hours per week
Why work for Compassion in World Farming? For animals, people and planet: We are on a mission to end factory farming and create a world where fresh air and sunshine are natural parts of any farming system. To expand your current skills, develop your career and make a difference to the lives of billions. We offer 25 days paid holiday, 45 minutes by train from London Waterloo, our international headquarters are in Godalming near Guildford, a picturesque market town on the banks of the River Wey. We occupy modern, bright open plan offices just two minutes walk from Godalming station. Free parking.
Senior Legacy Marketing Manager (HQ, Hybrid) in Godalming employer: Compassion in World Farming
Compassion in World Farming is an exceptional employer, offering a meaningful opportunity to contribute to the vital mission of ending factory farming. Located in Godalming, the organisation fosters a supportive work culture that prioritises employee growth and development, alongside a competitive salary and excellent benefits. With a hybrid working pattern, employees enjoy flexibility while being part of a passionate team dedicated to making a positive impact on global philanthropy.
Contact Details:
Compassion in World Farming Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Legacy Marketing Manager (HQ, Hybrid) in Godalming
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Compassion in World Farming.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Compassion in World Farming, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Compassion in World Farming. It’s all about being visible and passionate!
We think you need these skills to ace Senior Legacy Marketing Manager (HQ, Hybrid) in Godalming
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Compassion in World Farming supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Compassion in World Farming. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Senior Legacy Marketing Manager (HQ, Hybrid) role at Compassion in World Farming. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at Compassion in World Farming
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Compassion in World Farming. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Compassion in World Farming.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Compassion in World Farming. This shows you're not only a lone wolf but a team player with valuable connections.
