At a Glance
- Tasks: Drive occupancy growth and build community relationships in a luxury care home.
- Company: Join a growing luxury elderly care provider making a real impact.
- Benefits: Competitive salary, bonus scheme, and opportunities for professional growth.
- Other info: Dynamic role with significant autonomy and the chance to influence outcomes.
- Why this job: Be a key player in enhancing local visibility and improving resident experiences.
- Qualifications: Experience in elderly care and strong relationship-building skills required.
The predicted salary is between 40000 - 45000 £ per year.
Salary: £40,000 – £45,000 + Bonus Scheme
Are you an experienced Customer Relations Manager or sales professional within elderly care looking for an opportunity to make a genuine impact within a luxury care environment? Do you enjoy building community relationships, driving occupancy growth, and improving the visibility of a service within the local market? Are you confident operating where you can take ownership of occupancy and growth while playing a key role in improving commercial performance? Then this could be the opportunity for you.
We are working in partnership with a luxury care home provider to appoint a Customer Relations Manager for one of their elderly care homes in Leicester. This is a highly visible and commercially focused position, with the business now seeking someone capable of driving occupancy growth and improving the home’s local presence.
The Opportunity
The Customer Relations Manager will take ownership of occupancy and enquiry generation activity within a luxury care home. This role will work closely alongside operational leadership to improve occupancy performance, strengthen community relationships, and create a more consistent and commercially focused admissions journey for prospective residents and families. This is not a passive or heavily administrative sales role. The organisation is seeking someone confident, proactive, and ambitious, capable of building local relationships, improving visibility within the community, and driving measurable occupancy growth within the home.
Key Responsibilities
- Occupancy & Sales Performance
- Drive occupancy growth across the home
- Increase enquiry generation and improve conversion rates
- Manage the full resident journey from enquiry through to admission
- Support respite-to-permanent resident conversions
- Deliver commercial activity aligned to occupancy targets and business objectives
- Community Engagement & Relationship Building
- Build strong relationships within the local community
- Develop relationships with prospective residents and families
- Increase the home’s visibility and reputation within the local market
- Strengthen local networking and external stakeholder engagement
- Represent the home professionally within the community
- Admissions & Resident Experience
- Manage and respond to all enquiries in a timely and professional manner
- Conduct tours for prospective residents and families
- Ensure a positive and consistent admissions journey
- Support residents and families throughout the decision-making process
- Work collaboratively with operational teams to deliver excellent customer experience
- Commercial & Operational Support
- Work closely alongside the Home Manager and wider leadership team
- Support occupancy strategy and wider commercial performance
- Identify opportunities to improve enquiry conversion and customer engagement
- Provide regular updates regarding occupancy activity and pipeline management
- Support wider business growth objectives through strong local performance
The Ideal Candidate
You will be a commercially aware, relationship-focused individual capable of improving occupancy performance while building strong connections within the local community and wider care market.
Essential:
- Experience within elderly care
- Previous experience within a Customer Relations Manager, Home Admissions Advisor, Client Liaison, or similar occupancy-focused role
- Strong sales, enquiry management, and conversion experience
- Excellent communication and relationship-building skills
- Commercial awareness with the ability to drive occupancy performance
- Confidence operating within a highly visible, front-facing role
- Strong organisational and interpersonal skills
- Ability to work independently while collaborating effectively with operational teams
Desirable:
- Experience within luxury care home environments
- Experience increasing community engagement and local networking activity
- Strong understanding of the resident admissions journey
You will be proactive, commercially driven, confident building relationships, and motivated by improving occupancy and commercial performance within a growing luxury care provider.
Package & Benefits
- £40,000 base salary
- Flexibility up to approximately £45,000 for exceptional candidates
- Bonus scheme included
- Opportunity to join a growing luxury care provider
Location & Working Pattern
- Leicester
- 5 days per week onsite within the home
- Candidates ideally located within approximately 1 hour commute
Interview Process
Two-stage interview process expected with Director-level leadership involvement throughout the process.
Summary
This is an excellent opportunity for a commercially focused Customer Relations professional to join a growing luxury care provider and play a key role in improving occupancy performance within an established provider. Offering visibility, autonomy, and the opportunity to genuinely influence occupancy growth and local reputation, this role would suit someone motivated by challenge, relationship building, and driving measurable results within a premium elderly care environment.
Application Process
To apply or request further information, contact Charlie at Compass Associates for a confidential discussion. 0161 938 1185 cwilliams@compassltd.co.uk
Customer Relations Manager | Luxury Care Home Provider | Leicester employer: Compass
Join a prestigious luxury care home provider in Leicester, where you will have the opportunity to make a meaningful impact on the lives of residents and their families. With a strong focus on community engagement and relationship building, this role offers a supportive work culture that values your contributions and encourages professional growth. Enjoy competitive salary packages, a bonus scheme, and the chance to be part of a rapidly expanding organisation dedicated to excellence in elderly care.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relations Manager | Luxury Care Home Provider | Leicester
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent news. This will help you tailor your conversations and show that you're genuinely interested in making a difference in their luxury care environment.
✨Tip Number 2
Network like a pro! Attend local events or community gatherings related to elderly care. Building relationships with potential residents and families can give you a leg up when it comes to driving occupancy growth.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with their needs. Highlight your sales skills and how you've successfully managed enquiries and conversions in the past.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows professionalism and keeps you on their radar as they make their decision.
We think you need these skills to ace Customer Relations Manager | Luxury Care Home Provider | Leicester
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for elderly care shine through. We want to see how much you care about making a difference in the lives of residents and their families.
Tailor Your Experience:Make sure to highlight your relevant experience in customer relations or sales within the elderly care sector. We’re looking for specific examples that demonstrate your ability to drive occupancy growth and build community relationships.
Be Professional Yet Approachable:Your written application should reflect your professional side while also showcasing your friendly personality. We value candidates who can connect with people, so let that come across in your tone.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Compass
✨Know Your Stuff
Before the interview, make sure you research the luxury care home provider thoroughly. Understand their values, services, and community engagement strategies. This will help you tailor your responses and show that you're genuinely interested in making a positive impact.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about specific instances where your efforts led to increased occupancy or improved community visibility. This will demonstrate your ability to drive results in a similar environment.
✨Be Proactive and Confident
During the interview, convey your proactive nature and confidence in handling enquiries and admissions. Share your ideas on how you would approach increasing enquiries and improving conversion rates. This will highlight your ambition and readiness for the role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask the interviewers about their expectations for the Customer Relations Manager role. Inquire about their current challenges in occupancy growth and community engagement. This shows your strategic thinking and genuine interest in contributing to their success.
