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For Companies At a Glance
- Tasks: Lead marketing strategies and manage a team to drive Compass Lexecon's brand in EMEA.
- Company: Join Compass Lexecon, a top economic consultancy with over 600 experts globally since 1977.
- Benefits: Enjoy a collaborative culture, professional development opportunities, and a commitment to diversity.
- Why this job: Shape impactful marketing initiatives while working with senior leaders in a dynamic environment.
- Qualifications: 10+ years in B2B marketing, ideally in professional services, with strong digital expertise.
- Other info: This is a 12-month fixed-term contract with potential for growth in a leading firm.
The predicted salary is between 48000 - 84000 £ per year.
About Compass Lexecon
Compass Lexecon is a world-leading economic consultancy. We advise on economic issues related to competition policy, economic and financial regulation, public policy and the assessment of damages, across all industries. Established in 1977, Compass Lexecon has over 600 professional staff, including 170+ Ph.D. economists based in 25 offices globally. Our economists produce creative, compelling solutions, underpinned by rigorous economic thinking and cutting-edge analysis. We have advised clients in matters before regulatory agencies and courts in over 100 jurisdictions encompassing virtually all industries. Compass Lexecon International has over 350 economists and academic affiliates based across 17 offices in EMEA, Asia Pacific and Latin America. Our diverse group of experts and academic affiliates is known for its integrity, creative thinking, and exceptional quality work. Our working approach is firmly grounded in shared values of integrity, excellence, and collaboration. We are committed to being an equal opportunities employer and welcome applications from all suitably qualified persons regardless of protected characteristics. We believe that working in diverse teams, where everybody’s views are considered and respected, helps us to deliver work of the highest standards of quality and integrity.
About the Role:
The Marketing Director will report directly to the Compass Lexecon EMEA Senior Leadership Team, liaising with senior stakeholders across the EMEA region. You will be supported by two Senior Marketing Executives in London and a Practice Support Manager based in Brussels. You will collaborate with a Senior Marketing Manager in the US to deliver strategic global objectives and projects and will advise on US-led initiatives. You will shape and manage multi-channel marketing programmes that address the Firm’s strategic objectives, liaising with regional and practice heads and business support functions.
Key Responsibilities:
- Manage the marketing plan and budget, liaising with senior management to establish commercial objectives and measure success.
- Produce business cases for exceptional spend.
- Develop and manage the digital and communications strategy, working with the Senior Marketing Executives to monitor and optimise website, social media and email performance.
- Work closely with the digital team at our parent company (FTI Consulting) and external partner to develop a strategy to improve Compass Lexecon’s website SEO.
- Oversee content programmes, working with Research, Senior Marketing Executives and the global Public Relations team at FTI Consulting to ensure impactful, client-centric communications that differentiate the Compass Lexecon brand via email, social, and external publications.
- Oversee regional and office-specific event programmes: Work with stakeholders to design agendas and secure high-profile speakers for flagship events and with the Senior Marketing Execs to ensure smooth planning, execution, and feedback.
- Lead Compass Lexecon’s future leaders’ Marketing and BD programme, including office-specific events, initiatives, social media strategy, and training.
- Identify, instigate and maintain relationships with effective third-party affiliations and manage high-level sponsorship negotiations.
- Work with practice area groups to embed a system of market intelligence and analysis to monitor Compass Lexecon’s market position, brand perception and opportunities for growth to help inform strategic decisions and marketing planning.
- Lead an account management programme that tracks existing client relationships to maximise opportunities for repeat business and helps ensure that Compass Lexecon delivers best-in-class service to clients.
- Responsible for the management and professional development of two Senior Marketing Executives: streamline workloads, liaise with senior stakeholders to manage competing priorities and advocate for the team, and share knowledge and expertise regularly.
- Brand alignment: Ensure collateral and templates are fully brand-compliant. Embed Compass Lexecon’s brand values in all activities.
Key Skills and Competencies:
- Strong commercial focus with a clear understanding of market position across different practice areas, how to identify target markets and growth opportunities, and the ability to collaborate with senior management to agree priorities and develop and execute strategic marketing plans.
- Excellent stakeholder management skills with adaptable and confident communication style, able to effectively manage competing demands, advise and influence at all levels, and advocate for the marketing function.
- The ability to work in a fast paced, dynamic environment. Balancing strategic focus with a hands-on approach to delivery.
- Excellent organisational skills; able to coordinate multiple projects and competing demands with great attention to detail.
- Expert in digital marketing programmes and software, including CRM (Salesforce), marketing automation (Pardot), CMS (Craft), Google Analytics, LinkedIn, Instagram, and Sprout Social.
- Experience within economic or financial consulting would be advantageous.
Qualifications:
- CIM Diploma-qualified or equivalent experience.
- Degree level educated, ideally in a business or marketing discipline, or equivalent experience.
Experience:
- 10+ years’ marketing experience in a professional services B2B environment including at least 2 years at a Senior Manager/Director level.
- Proven track record in shaping and implementing marketing strategies, plans and budgets, working with senior management to align with business objectives, and reporting on success.
- Experience in digital marketing strategy and implementation.
- Experience in managing and developing a small team.
Marketing Director, EMEA (12 Month FTC) employer: Compass Lexecon
Contact Detail:
Compass Lexecon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director, EMEA (12 Month FTC)
✨Tip Number 1
Network with professionals in the economic consultancy field, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing within this sector.
✨Tip Number 2
Familiarise yourself with Compass Lexecon's brand values and recent projects. Understanding their approach to marketing and client engagement will help you tailor your discussions during interviews and demonstrate your alignment with their goals.
✨Tip Number 3
Showcase your expertise in digital marketing tools and strategies relevant to the role. Be prepared to discuss specific examples of how you've successfully implemented digital campaigns and improved SEO performance in previous positions.
✨Tip Number 4
Highlight your experience in stakeholder management and collaboration with senior leadership. Prepare anecdotes that illustrate your ability to influence decision-making and drive marketing initiatives that align with business objectives.
We think you need these skills to ace Marketing Director, EMEA (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in a B2B professional services environment. Emphasise your leadership roles and any specific achievements that align with the responsibilities of the Marketing Director position.
Craft a Compelling Cover Letter: Your cover letter should clearly articulate why you are the ideal candidate for this role. Discuss your understanding of Compass Lexecon's values and how your skills in digital marketing and stakeholder management can contribute to their strategic objectives.
Showcase Relevant Skills: In your application, highlight your expertise in digital marketing tools and strategies, as well as your experience in managing teams. Provide examples of how you've successfully executed marketing plans and driven business growth in previous roles.
Demonstrate Cultural Fit: Compass Lexecon values integrity, collaboration, and diversity. Use your application to demonstrate how your personal values align with theirs, and provide examples of how you've worked effectively in diverse teams or contributed to an inclusive workplace.
How to prepare for a job interview at Compass Lexecon
✨Understand the Company and Its Values
Before the interview, take some time to research Compass Lexecon's mission, values, and recent projects. Understanding their commitment to integrity, excellence, and collaboration will help you align your answers with their core principles.
✨Prepare for Stakeholder Management Questions
Given the role's emphasis on stakeholder management, be ready to discuss your experience in this area. Prepare examples that showcase your ability to communicate effectively with senior management and manage competing demands.
✨Showcase Your Digital Marketing Expertise
As the position requires expertise in digital marketing, be prepared to discuss specific tools and strategies you've used in the past. Highlight your experience with CRM systems, marketing automation, and analytics to demonstrate your capability.
✨Demonstrate Leadership and Team Development Skills
Since you'll be managing a small team, share examples of how you've successfully led and developed team members in previous roles. Discuss your approach to streamlining workloads and advocating for your team to show your leadership style.
