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- Tasks: Lead marketing strategies at UCL, engaging students and enhancing brand presence.
- Company: Join Gather & Gather, a top workplace catering expert in the UK and Ireland.
- Benefits: Enjoy flexible working, personal development, private medical care, and social events.
- Why this job: Make a real impact on student engagement while developing your marketing skills.
- Qualifications: Experience in marketing, strong communication skills, and a passion for branding required.
- Other info: Opportunity to work in a dynamic environment with a focus on diversity and inclusion.
The predicted salary is between 34000 - 40000 £ per year.
At Gather & Gather, we are known as one of the UK & Irelands most distinctive workplace catering experts, we are passionate about great food and great coffee and putting our employees and customers at the heart of everything that we do. We are currently recruiting for a Senior Marketing Manager to work with us at UCL.
Location: UCL Campus London
Rate of pay: £40,000 – £46,000 per annum
Working pattern: 40 hours per week, Monday – Friday with flexibility to work 1-2 days per week from home
The Snr Marketing Manager is responsible for managing and executing all marketing activities at their assigned university or college site. Reporting directly to the Account Director – Universities, this role ensures that marketing strategies are effectively implemented to drive student engagement, enhance brand presence, and support business objectives. The Snr Marketing Manager collaborates with internal teams, university stakeholders, and central marketing to align local marketing efforts with the wider organisational strategy.
A key aspect of the role is the ongoing analysis of marketing performance, including student engagement rates, sales returns, average transaction value (ATV), footfall data, social media engagement, and campaign effectiveness. The Snr Marketing Manager is also responsible for overseeing branding, signage, social media management, and digital communications at their site.
Key Responsibilities
Site Marketing Execution & Management
- Implement and manage all marketing activities at the assigned university or college site.
- Develop and execute a tailored marketing strategy that aligns with overall business goals and university-specific needs.
- Manage all on-site branding, signage (directional and promotional), and marketing materials to ensure consistency and effectiveness.
- Oversee social media accounts for the site, ensuring engaging content and strong community interaction.
- Create and manage digital communications, including email campaigns, app notifications, social media and online content
- Ensure high-quality and approved content is used across all marketing channels, kiosks, and digital platforms.
- Plan and execute student engagement initiatives, including Freshers\’ Week activations and other key student events.
- Work closely with operational leads to brand and market food concepts effectively.
- Manage Social media design executive and Marketing assistant.
Client & Stakeholder Collaboration
- Act as the primary marketing contact for university and company stakeholders, maintaining strong relationships.
- Work with university client to ensure all marketing efforts align with their brand identity and student engagement strategies.
- Collaborate with external marketing teams to align messaging and PR strategy.
- Participate in regular strategy meetings with the Account Director – to review site performance and marketing effectiveness.
Performance Analysis & Continuous Improvement
- Monitor and report on key marketing metrics, including student engagement rates, sales performance, ATV, footfall trends, and digital analytics.
- Use data insights to adjust marketing strategies and ensure maximum impact.
- Conduct regular site audits to assess marketing effectiveness and identify areas for improvement.
Support for Openings & Refurbishments
- Support the launch of new concepts, refurbishments, and operational changes through targeted marketing campaigns.
- Ensure smooth roll-out of new signage, branding, and customer engagement materials.
- Assist with the introduction and promotion of digital tools, including app updates and new engagement features.
Skills & Experience Required
- Proven experience in a marketing role, preferably within the education, hospitality, and / or retail sectors.
- Strong understanding of branding, digital marketing, and social media management.
- Excellent communication and relationship-building skills.
- Proficiency in analysing marketing data and applying insights to strategy.
- Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Experience in working with design tools and digital content platforms is an advantage.
Desirable Qualifications
- Degree in Marketing, Business, Communications, or a related field.
- CIM (Chartered Institute of Marketing) qualification or equivalent experience is desirable.
Key Attributes
- Proactive, creative, and highly organised.
- Strong problem-solving and decision-making abilities.
- Passionate about student engagement and brand experience.
- Able to thrive in a fast-paced environment with multiple priorities.
This role offers an exciting opportunity to play a key role in student engagement and brand development while directly contributing to the success of the university site\’s marketing strategy.
What\’s in it for you?
Working with Gather & Gather has its perks! People are at the heart of everything we do, so we\’ve developed a range of benefits and development opportunities to keep you content.
- Personal Development and Training opportunities
- Life assurance scheme
- Pension scheme
- Holiday allowance
- Private medical eligibility
- Eye care
- A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
- Family friendly support
- Regular social events and communication with our leaders
- A holiday purchase scheme
- Volunteering days
- Professional subscriptions
- Recognition schemes and people awards
- Long service awards
- Access to some great high street discount vouchers
About Us
As part of Compass you\’ll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK\’s biggest businesses.
Job Reference: com/2305/48608001/52740719/SU #Gather and Gather
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive – because diversity is our strength!
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Senior Marketing Manager - UCL employer: Compass Group
Contact Detail:
Compass Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - UCL
✨Tip Number 1
Familiarise yourself with UCL's culture and values. Understanding the university's mission and how Gather & Gather aligns with it will help you tailor your approach during interviews and discussions with stakeholders.
✨Tip Number 2
Network with current or former employees of Gather & Gather, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and student engagement strategies. Being able to discuss recent developments or successful campaigns in your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of specific examples where you've used data to drive marketing decisions. This will be crucial, as the role involves monitoring and reporting on key marketing metrics.
We think you need these skills to ace Senior Marketing Manager - UCL
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the education, hospitality, or retail sectors. Use keywords from the job description to demonstrate that you meet the specific requirements of the Senior Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for student engagement and brand development. Mention specific examples of past marketing campaigns you've managed and how they align with the responsibilities outlined in the job description.
Highlight Analytical Skills: Emphasise your ability to analyse marketing data and apply insights to improve strategies. Provide examples of how you've used data to drive marketing performance in previous roles, as this is a key aspect of the position.
Showcase Communication Skills: Since the role involves collaboration with various stakeholders, highlight your communication and relationship-building skills. Include examples of successful partnerships or projects where you effectively engaged with clients or team members.
How to prepare for a job interview at Compass Group
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics such as student engagement rates, sales performance, and footfall trends. Be prepared to discuss how you would analyse these metrics to inform your marketing strategies.
✨Showcase Your Creativity
As a Senior Marketing Manager, creativity is crucial. Bring examples of past campaigns you've executed, especially those that involved student engagement or branding. Highlight your innovative ideas for Freshers' Week or other student events.
✨Understand the Brand
Research Gather & Gather and their brand identity. Understand their values and how they align with the university's culture. Be ready to discuss how you can enhance their brand presence on campus.
✨Prepare for Collaboration
This role involves working closely with various stakeholders. Think of examples where you've successfully collaborated with teams or clients in the past. Emphasise your communication skills and ability to build strong relationships.
