At a Glance
- Tasks: Lead marketing strategies for exciting events at iconic racecourses across London.
- Company: Join The Jockey Club Experiences, a leader in thrilling sporting occasions.
- Benefits: Enjoy healthcare perks, discounts, and competitive pay with career growth opportunities.
- Other info: Hybrid role with travel, offering a vibrant work culture and diverse team.
- Why this job: Be part of a dynamic team shaping unforgettable experiences and making an impact.
- Qualifications: Experience in marketing, creativity, and strong project management skills required.
The predicted salary is between 40000 - 50000 € per year.
Location: Jockey Club Racecourses London (Hybrid role across Sandown, Epsom and Kempton Park Racecourses, with some remote working and some nationwide travel required.)
About the Role:
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy for conference and event spaces across Jockey Club Racecourses, with a focus on our London Racecourses. This role focuses exclusively on non-race day revenue, promoting our venues for meetings, conferences, exhibitions, private events and occasional ticketed events.
You will be responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and bookings for our event spaces. This is a hands-on role requiring creativity, commercial acumen and strong project management skills. Given the multi-site nature of this role, it is essential that you hold a full driving licence and have access to a vehicle to carry out regular travel between venues and HQ.
Key Responsibilities:
- Marketing Strategy & Planning
- Develop and implement marketing plans to promote conference and event spaces across multiple racecourses.
- Identify target markets and create tailored campaigns to drive leads and conversions.
- Ensure all marketing activity is underpinned by clear objectives that support conference and event revenue.
- Budget Management
- Manage a budget to deliver targeted activity that demonstrates ROI.
- Invoice management.
- Campaign Management
- Deliver multi-channel campaigns (email, social media, paid advertising, owned advertising, exhibitions/events and content marketing).
- Manage campaign budgets and report on ROI and performance metrics.
- Own the marketing and communications calendar, ensuring all content, campaigns, events, seasonal opportunities and relevant national days can be seen at a glance and are planned and executed.
- Proactively identify key focus periods and implement campaigns that support commercial objectives.
- Digital Marketing & SEO
- Oversee C&E website content and work closely with our chosen digital agency to optimise online presence and lead generation in line with venues commercial objectives.
- Create and post relevant social media content for each venue growing followers, reach and engagement.
- Promote client events, demonstrating added value to their contract.
- Creative & Design
- Produce basic creative, e.g. social media assets, to brand guidelines using Canva or Adobe.
- Manage an external design agency to produce high-quality marketing collateral, including brochures, racecourse screen content etc.
- Work with the Sales team to create a compelling sales tool kit, that is regularly reviewed and updated with new content.
- Develop and commission compelling content to execute briefs that drive brand awareness and event enquiries.
- Act as a brand guardian for your venues and The Jockey Club Experiences.
- Stakeholder Collaboration
- Work closely with venue teams and sales teams to understand offerings and create compelling propositions.
- Maintain strong communication with venue GMs and operational teams to understand priorities and key stories.
- Liaise with internal teams, including The Jockey Club's Central Marketing department, to ensure brand consistency, compliance and alignment with overall business objectives.
- On a day-to-day basis work with other C&E Marketing Managers and Head of C&E Marketing to ensure alignment and support efficiencies.
- Email Marketing/ Data Enhancement
- Plan, build, and send targeted email campaigns that engage audiences, nurture leads, and drive bookings.
- Monitor engagement and optimise for performance.
- Ensure all data capture and storage complies with GDPR/ PECR and company data protection policies.
- Maintain accurate and secure customer data within CRM systems.
- Develop and execute plans to compliantly capture and target more C&E data.
- PR & Comms
- Work with our chosen PR agency to plan and create content that will be published in C&E trade press.
- Write, edit and proofread copy for multiple channels – audience focussed with attention to detail.
- Analytics & Reporting
- Track campaign performance, analyse data and provide detailed reports with actionable insights.
- Ensure all marketing activity is tracked rigorously and reported regularly to key stakeholders.
Skills & Experience:
- Proven experience in marketing, ideally within events or venues.
- Comfortable using basic design platforms e.g. Canva or Adobe applications.
- Strong knowledge of digital marketing, including SEO, PPC, and social media.
- Hands-on marketing experience with pro-activity at the heart of everything you do.
- Excellent project management and stakeholder engagement skills.
- Ability to manage external agencies and deliver projects on time and within budget.
- Ability to manage multiple stakeholders – leading the marketing narrative.
- Creative thinker with strong copywriting and content creation skills.
- Analytical mindset with ability to interpret data and adapt strategy.
- Comfortable working across multiple sites, as a team and independently.
- Be curious about the latest marketing, technology and A.I. trends.
About The Jockey Club Experiences
The Jockey Club Experiences stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on race days and beyond.
As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport.
Our people are what makes this possible
At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
Whats in it for you:
- Medicash - Healthcare benefits, including dental, optical and therapy treatments (includes up to 4 dependent children)
- Aviva Digicare - Free annual healthcare check
- Exclusive Benefits & Wellbeing site (Perks at Work)
- Entertainment discounts - up to 55% off cinema tickets
- Health & Wellbeing discounts - Discounts for Nuffield Health (20%) and Pure Gym (10%)
- Travel discounts - Discounts with holiday companies such as TUI and Expedia
- Shopping discounts - Save up to 15% at high street and online stores by purchasing Shopping Cards
- Meals on duty
- Vodafone discounts
- Pension scheme and Life Assurance
- Employee Assistance Programme
- 23 days + BH's and additional day off for your birthday
- 2 days additional leave, following return from Maternity leave during first year back
- Competitive and supportive family benefits
- Day off for baby's first birthday
- Holiday purchase scheme
- On-going training & development and career pathways
- Professional subscriptions paid
- Financial wellbeing programme and preferred rates on salary finance products
As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.
C&E Marketing Manager- Levy UK in Morden employer: Compass Group
At The Jockey Club Experiences, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values diversity and collaboration. Our employees benefit from comprehensive healthcare packages, generous leave policies, and ongoing professional development opportunities, all while working in the dynamic environment of London's iconic racecourses. Join us to be part of a team that not only drives success in the events industry but also prioritises your well-being and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land C&E Marketing Manager- Levy UK in Morden
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events and marketing industry. Attend conferences, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or strategies tailored to the Jockey Club Experiences. This will not only demonstrate your passion but also your understanding of their brand and objectives.
✨Tip Number 3
Be proactive! Follow up after interviews with a thank-you email that reiterates your enthusiasm for the role. Share any additional thoughts or ideas you might have had since the interview. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We want to see your application directly, so make sure to submit it through StudySmarter. This way, we can keep track of your progress and ensure you’re considered for the role you’re excited about!
We think you need these skills to ace C&E Marketing Manager- Levy UK in Morden
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and events shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our team.
Tailor Your CV:Make sure to customise your CV to highlight relevant experience in marketing, especially in events or venues. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be creative, share your ideas, and don’t forget to mention any specific campaigns you’ve worked on that relate to our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Compass Group
✨Know Your Venues
Before the interview, make sure you research the specific racecourses you'll be working with. Understand their unique offerings and recent events. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Showcase Your Campaign Experience
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your creativity, project management skills, and how you measured success. Use metrics to back up your achievements, as this will demonstrate your commercial acumen.
✨Prepare for Stakeholder Questions
Since this role involves collaboration with various teams, think about how you've successfully engaged stakeholders in previous roles. Prepare examples of how you’ve navigated differing priorities and maintained strong communication.
✨Stay Current with Marketing Trends
The job description mentions a curiosity about marketing trends and technology. Be prepared to discuss recent developments in digital marketing, SEO, and social media. Showing that you're up-to-date will reflect your proactive approach and passion for the industry.