Marketing Director - Events (Remote)

We are seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy for conference and event spaces across Jockey Club Racecourses, with a focus on our London Racecourses. This role focuses exclusively on non-race day revenue, promoting our venues for meetings, conferences, exhibitions, private events and occasional ticketed events.

You will be responsible for developing and executing integrated marketing campaigns that drive awareness, engagement, and bookings for our event spaces. This is a hands-on role requiring creativity, commercial acumen and strong project management skills.

Given the multi-site nature of this role, it is essential that you hold a full driving licence and have access to a vehicle to carry out regular travel between venues and HQ.

• Develop and implement marketing plans to promote conference and event spaces across multiple racecourses.
• Ensure all marketing activity is underpinned by clear objectives that support conference and event revenue.
• Deliver multi-channel campaigns (email, social media, paid advertising, owned advertising, exhibitions/events and content marketing).
• Manage campaign budgets and report on ROI and performance metrics.
• Own the marketing and communications calendar, ensuring all content, campaigns, events, seasonal opportunities and relevant national days can be seen at a glance and are planned and executed.
• Proactively identify key focus periods and implement campaigns that support commercial objectives.

• Oversee C&E website content and work closely with our chosen digital agency to optimise online presence and lead generation in line with venues commercial objectives.
• Create and post relevant social media content for each venue growing followers, reach and engagement.
• Promote client events, demonstrating added value to their contract.

• Produce basic creative, e.g. social media assets, to brand guidelines using Canva or Adobe.
• Manage an external design agency to produce high-quality marketing collateral, including brochures, racecourse screen content etc.
• Work with the Sales team to create a compelling sales tool kit, that is regularly reviewed and updated with new content.
• Develop and commission compelling content to execute briefs that drive brand awareness and event enquiries.
• Act as a brand guardian for your venues and The Jockey Club Experiences.
• Liaise with internal teams, including The Jockey Club's Central Marketing department, to ensure brand consistency, compliance and alignment with overall business objectives.
• On a day-to-day basis work with other C&E Marketing Managers and Head of C&E Marketing to ensure alignment and support efficiencies.

• Monitor engagement and optimise for performance.
• Ensure all data capture and storage complies with GDPR/ PECR and company data protection policies.
• Maintain accurate and secure customer data within CRM systems.
• Develop and execute plans to compliantly capture and target more C&E data.
• Work with our chosen PR agency to plan and create content that will be published in C&E trade press.
• Track campaign performance, analyse data and provide detailed reports with actionable insights.
• Ensure all marketing activity is tracked rigorously and reported regularly to key stakeholders.

Proven experience in marketing, ideally within events or venues. Strong knowledge of digital marketing, including SEO, PPC, and social media. Hands-on marketing experience with pro-activity at the heart of everything you do. Excellent project management and stakeholder engagement skills. Ability to manage external agencies and deliver projects on time and within budget. Ability to manage multiple stakeholders – leading the marketing narrative. Creative thinker with strong copywriting and content creation skills. Analytical mindset with ability to interpret data and adapt strategy. Be curious about the latest marketing, technology and A.I. trends.

Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on race days and beyond. As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. At The Jockey Club people are at the heart of what we do and drive our success.