Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive event sales and create unforgettable experiences at the iconic National Theatre.
- Company: Join a dynamic partnership focused on world-class hospitality and sustainability.
- Benefits: Enjoy generous holiday, discounts, healthcare, and complimentary theatre tickets.
- Why this job: Be part of a creative team making a real impact in the events industry.
- Qualifications: Proven event sales experience and excellent communication skills required.
- Other info: Inclusive workplace with ongoing training and growth opportunities.
The predicted salary is between 43000 - 60000 £ per year.
Events Sales Manager - National Theatre - £43k
World Class Hospitality
NT Food & Drink is a unique and dynamic partnership driven by Levy and KERB, embedded within the National Theatre on the South Bank. Our ambition to create a world-class hospitality destination at the heart of the world's most iconic theatre is powered by our progressive people-first approach, centred on environmental and social sustainability. We celebrate inclusivity with purpose, putting the development and progression of our future leaders centre stage. Our shared goal is to ensure all food and drink spaces support the NT's overall values, vision, and culture.
Purpose
Reporting to the Head of Events, you will drive event sales across the National Theatre's commercial spaces, maximising revenue across all business streams including corporate, private and wedding events. You will be responsible for managing reactive and proactive sales activity, building strong client relationships, and ensuring seamless handover to planning and operations. This role requires exceptional communication skills, strategic thinking, a passion for hospitality, and the ability to deliver commercial growth while upholding the NT's values of accessibility, inclusivity and sustainability.
Core Function & Responsibilities
- Convert incoming enquiries into profitable event bookings, meeting agreed response times and revenue targets
- Create tailored proposals, manage follow-ups, and drive conversion through to contract and invoicing
- Lead site visits and negotiations, ensuring a smooth handover to event planning and delivery teams
- Proactively generate new business through targeted sales plans, networking, and market engagement
- Maximise revenue by cross-selling across the NT estate and maintaining competitive pricing and packages
- Build and nurture strong client relationships, delivering excellent service and securing repeat business
- Maintain accurate CRM records (Delphi preferred), monitor conversion trends, and support sales reporting
- Collaborate with internal teams and external partners to champion sustainability and deliver standout event experiences
Personality & Competencies
- Sales Leadership: Proven experience in event sales, preferably in hospitality or food & beverage, with a track record of hitting targets and driving revenue growth
- Relationship Builder: Excellent communication and interpersonal skills, able to foster long-lasting client and stakeholder relationships
- Organised & Detail-Focused: Strong multitasking abilities with exceptional attention to detail, ensuring accuracy across proposals, contracts and CRM systems
- Commercial Acumen: Confident working with budgets, contract negotiation, financial tracking and invoicing
- Tech-Savvy: Familiarity with CRM systems (Delphi preferred)
- Collaborative: Works effectively with cross-functional teams, partners and suppliers
- Flexible: Adapts working patterns when necessary to meet business needs
- Industry-Aware: Strong knowledge of the events and hospitality landscape and current trends
- Professional & Engaging: Represents the organisation with confidence and professionalism
- Creative Thinker: Able to think outside the box to create engaging proposals and fresh commercial opportunities
Benefits
- Access to ongoing training and development opportunities through GROW program
- Perks at Work - savings and discounts for everyday shopping and experiences
- Generous holiday allowance with the option of to purchase additional leave
- Private Pension scheme with a company match up to 6%
- 24/7 Employee Assistance Programme
- Medicash Healthcare and Life Assurance
- Long Service Rewards and recognition
- 15% off all outlets with the National Theatre, with a 25% discount in the Bookshop.
- Kerb Card - 50% discount on drinks and 20% discount on food at Seven Dials Market.
- Complimentary tickets to shows at the National Theatre (subject to availability)
- O2 - last minute ticket offers for O2s show in our VIP box (subject to availability.)
- Onsite parking - parking is available at a discounted rate of £4 per day
We strive to be a company that is inclusive in terms of age, gender, identity, race, sexual orientation and ethnicity. We aim to create a working environment where everyone can be happy at work.
Event Sales Manager - National Theatre in London employer: Compass Group UK & Ireland
Contact Detail:
Compass Group UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Sales Manager - National Theatre in London
✨Tip Number 1
Get networking! Attend industry events and connect with people in the hospitality and events sector. Building relationships can lead to opportunities that aren’t advertised.
✨Tip Number 2
Show your passion for hospitality during interviews. Share your ideas on how to enhance client experiences and drive sales. We want to see your creativity and enthusiasm shine through!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in potential roles. You never know what might come up!
✨Tip Number 4
Keep your CRM skills sharp! Familiarise yourself with systems like Delphi, as they’re crucial for managing client relationships and tracking sales. This will give you an edge in the competitive job market.
We think you need these skills to ace Event Sales Manager - National Theatre in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Event Sales Manager role. Highlight your experience in event sales and how it aligns with our values of inclusivity and sustainability.
Show Off Your Communication Skills: Since this role requires exceptional communication, don’t hold back! Use clear and engaging language in your application to demonstrate your ability to build strong client relationships.
Be Detail-Oriented: Pay attention to the details in your application. Ensure there are no typos or errors, as this reflects your organisational skills and attention to detail, which are crucial for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at the National Theatre.
How to prepare for a job interview at Compass Group UK & Ireland
✨Know Your Venue
Before the interview, take some time to research the National Theatre and its event spaces. Familiarise yourself with their unique offerings and how they align with your vision for world-class hospitality. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully driven event sales in the past. Highlight your ability to convert enquiries into bookings and discuss any innovative strategies you've used to build client relationships. This will demonstrate your commercial acumen and sales leadership.
✨Emphasise Sustainability
Given the emphasis on environmental and social sustainability in the job description, be ready to discuss how you can champion these values in your role. Share any relevant experiences or ideas you have for promoting sustainability within event planning and execution.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the organisation's goals. Inquire about their current challenges in event sales or how they measure success in client relationships. This shows your strategic thinking and genuine interest in contributing to their mission.
