At a Glance
- Tasks: Lead Peppermint's sales team and drive new business growth in exciting events.
- Company: Join a multi-award-winning events business with a passion for innovation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with potential to influence Peppermint's commercial direction.
- Why this job: Shape the future of events and make impactful connections in the industry.
- Qualifications: 3+ years in sales management with strong relationship-building skills.
The predicted salary is between 75000 - 75000 £ per year.
Reports To: Commercial Sales Director
Team: Commercial Team
Location: Kennington, London Head Office
Working Pattern: Hybrid, minimum of 3 days a week in the office
Salary: Up to £75,000
Company Overview: Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall, passionate in providing first-class bars and drinks-led solutions to the UK's greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, Brand Events and Live Nation. Events include BST Hyde Park, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more. Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint's success has been driven by its relentless passion for its people, innovation and sustainable practices.
Role Overview: The Head of Sales is responsible for leading Peppermint's sales function and driving new business growth across key sectors, with a primary focus on Greenfield events. Working closely with the founder (Alex Brookes) and Commercial Sales Director, you will lead the development of new opportunities, manage the sales pipeline and ensure Peppermint maintains strong visibility across the market. You will be the person leading conversations with partners, identifying opportunities, building relationships and progressing discussions through to commercial agreement. You will lead the sales team, managing the Sales Manager and ensuring a proactive, structured approach to business development.
Core Accountabilities:
- Team Management: Lead the Proactive and Growth Sales function for Greenfield. Manage and develop the Sales Manager, ensuring strong accountability for proactive business development and opportunity progression. Ensure the sales team has the tools, templates and processes required to operate efficiently and deliver high-quality sales submissions. Foster a proactive sales culture, ensuring consistent market engagement and active generation of new opportunities.
- Pipeline Management & Sales Process: Proactively generate new business opportunities through industry engagement, networking and relationship development. Develop and own Peppermint's Greenfield pipeline, ensuring strong forward visibility of opportunities across events and venues. Lead major pitches and strategic opportunities, overseeing smaller opportunities delivered by the Sales Manager. Work collaboratively with the Levy bid team. Lead and proactively own the end-to-end sales process from initial opportunity through to contract signature. Develop commercial proposals, budgets and deal structures in collaboration with the Commercial Finance Analysis. Lead negotiations with prospective clients to secure commercially strong agreements.
- Account Management: Ensure a clear and efficient handover of successfully won business to the client account management team following contract agreement. Maintain strong client relationships throughout the sales process to support a smooth transition into delivery.
Performance Indicators: Success in this role will be measured through:
- Winning new clients and securing new business with a focus on Greenfield events.
- Building and maintaining a strong, realistic and regularly updated pipeline.
- Converting opportunities from first conversation through to signed contracts.
- Securing profitable events aligned with Peppermint's growth strategy.
- Proactive generation of opportunities through networking and being active in the market.
- Delivering bids that reflect Peppermint's personality, clearly communicate our message and avoid unnecessary complexity.
- Strong collaboration across teams to support successful delivery of opportunities.
Contacts / Key Relationships:
- Internal: Sales and Commercial Director, Founder (Alex Brookes), Sales Manager, Commercial Finance Analysis, Operations / Project Director, Finance Director, Founder (Adam Hempenstall), Levy Growth Team, Strategic Bid Director (Levy) & Bid Writing Team.
- External: Event, festival, venue and commercial rights holders, Music promoters, Commercial partners and stakeholders across the events sectors.
Knowledge/Experience/Skills:
- Essential: Experience managing a pro-active sales team, 3 years + experience, Proactive sales and pipeline development, Excellent relationship building, Influential presentation and communication skills, Expert negotiating skills.
Head of Sales | Peppermint employer: Compass Group UK & Ireland
Peppermint is an exceptional employer, offering a dynamic work environment in the heart of Kennington, London, where creativity and innovation thrive. With a strong focus on employee growth, team collaboration, and a commitment to sustainability, Peppermint provides its staff with the tools and support needed to excel in their roles. The hybrid working pattern allows for flexibility while being part of a passionate team that services some of the UK's most prestigious events, making it a truly rewarding place to build a career.
Contact Details:
Compass Group UK & Ireland Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales | Peppermint
✨Tip Number 1
Get networking! Attend industry events, trade shows, and local meetups to connect with potential employers and other professionals. The more people you know, the better your chances of landing that Head of Sales role at Peppermint.
✨Tip Number 2
Show off your expertise! Create a personal brand on LinkedIn by sharing insights about sales strategies and trends in the events industry. This will help you stand out and attract attention from recruiters looking for someone like you.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies like Peppermint and express your interest in their sales team. A well-timed email can make all the difference!
✨Tip Number 4
Prepare for interviews by researching Peppermint’s recent projects and partnerships. Being knowledgeable about their work will show your genuine interest and help you articulate how you can contribute to their growth.
We think you need these skills to ace Head of Sales | Peppermint
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales role at Peppermint. Highlight your experience in managing sales teams and developing pipelines, as well as any relevant achievements in the events sector. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your proactive approach aligns with Peppermint's values. Don't forget to mention specific experiences that demonstrate your ability to drive new business growth.
Showcase Your Relationship-Building Skills:In your application, make sure to highlight your relationship-building skills. We’re looking for someone who can engage with partners and clients effectively, so share examples of how you've successfully built and maintained relationships in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates. Plus, it shows you're keen on joining the Peppermint family!
How to prepare for a job interview at Compass Group UK & Ireland
✨Know Your Stuff
Before the interview, dive deep into Peppermint's history, values, and recent projects. Familiarise yourself with their partnerships and events they've worked on. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Sales Savvy
Prepare specific examples of how you've successfully led sales teams or developed new business opportunities in the past. Be ready to discuss your approach to managing a sales pipeline and how you’ve driven growth in previous roles. This is your chance to shine!
✨Build Rapport
During the interview, focus on building a connection with the interviewers. Ask insightful questions about their current challenges and future plans. This demonstrates your proactive nature and shows that you're already thinking about how you can contribute to their success.
✨Be Ready to Negotiate
Since this role involves leading negotiations, be prepared to discuss your negotiation style and share examples of successful deals you've closed. Highlight your ability to create win-win situations, as this will resonate well with Peppermint's collaborative culture.
