Account Manager View Position

Are you a seasoned professional with a proven track record of nurturing client relationships and driving measurable growth through digital marketing? Do you thrive in an environment where you can blend strategic leadership with hands‑on account management, actively contributing to client retention and growth through strategic sales? If you have 5+ years of digital marketing strategy and account management experience, ideally gained within an agency environment working with small business clients, we invite you to join our team.

We are seeking a highly experienced and client‑centric Account Manager to join our account services team. This pivotal role is about fostering deep, rewarding relationships with our existing small business clients, ensuring their marketing success, and maximizing their return on investment with us. You’ll be instrumental in translating client goals into actionable digital marketing strategies—from SEO and paid advertising to social media and email campaigns—guiding them through the process, identifying opportunities for expanded digital services, and celebrating their achievements, all contributing to long‑term client loyalty and increased revenue.

If you’re a results‑driven professional passionate about empowering small businesses through digital marketing, building lasting client relationships, and actively contributing to revenue growth through retention and strategic sales, we encourage you to apply and become a vital part of our team!

The main responsibilities in this role are:

As our Account Manager, you’ll be the primary strategic partner for our small business clients’ digital marketing initiatives. Your responsibilities will span the entire client lifecycle, ensuring a seamless, rewarding, and results‑driven experience.

Client Relationship Management

Lead digital strategy & proactive sales: Proactively identify client goals and digital marketing opportunities, crafting initial strategic frameworks and long‑term digital marketing plans (annual and periodic). This includes proactively presenting new digital service offerings—such as SEO, PPC, social media management, email marketing, and content marketing—that align with client objectives and budget.

Nurture and maintain strong client relationships for retention: Act as the central point of contact for all marketing initiatives, ensuring proper client onboarding, regular communication, and a positive partnership. Focus on building trust and demonstrating consistent value through measurable digital results to secure long‑term client retention.

Strategic guidance and advocacy: Provide objective direction to internal digital marketing and creative teams, while acting as a dedicated client advocate within the agency and representing the agency’s value to the client.

Expectation management & scope control: Effectively manage client expectations around campaign timelines and deliverables, monitor scope creep, and secure necessary approvals for out‑of‑scope work, often presenting these as value‑add opportunities.

Selling & presenting digital recommendations: Articulate and “sell” marketing recommendations back to clients, clearly outlining the value, expected outcomes, and ROI for new or expanded services (e.g., adding paid social to an existing SEO program).

Proactive engagement for growth: Consistently check in with active clients to ensure ongoing value from campaigns, re‑engage dormant clients with new opportunities, and actively seek and convert opportunities to expand services and close new projects within the existing client base.

Digital Campaign & Performance Management

Campaign intake & oversight: Facilitate the intake process for new digital marketing campaigns and regularly review campaign statuses, budgets, and performance.

Collaboration & coordination: Work closely with other marketing specialists and project managers to ensure campaign milestones are met, priorities are clear, and initiatives stay on track.

Digital performance measurement & reporting: Oversee the measurement and reporting of digital campaign results across all channels (Google Analytics, social media analytics, ad platform reports, email metrics), providing insightful analysis and actionable recommendations to clients. Clearly articulate the digital marketing value delivered—including traffic growth, lead generation, conversion rates, and ROI—to support ongoing engagement.

Client satisfaction & feedback for retention: Actively monitor client satisfaction with digital marketing performance, solicit honest feedback throughout campaigns, and handle any questions or disputes. Address concerns about digital results promptly to mitigate churn risk.

Campaign optimization & sign‑off: Ensure continuous optimization of digital campaigns based on performance data and secure client sign‑off on completed initiatives.

Business Growth & Internal Operations

Revenue growth & client retention: Directly contribute to agency revenue goals through high client retention rates and by identifying opportunities for growing marketing revenue with existing clients, actively closing new projects, and expanding service agreements to include additional channels.

References & testimonials: Secure client references and solicit testimonials showcasing successful marketing partnerships and measurable results, which aids in both new client acquisition and bolstering existing client confidence.

Marketing intelligence: Stay informed of clients’ industry segments, relevant digital marketing trends, platform updates, algorithm changes, and emerging digital tactics, sharing valuable insights with clients.

Thought leadership: Contribute to the firm’s digital marketing thought leadership through blogging, social media, and representing the firm at industry functions, enhancing agency credibility.

Internal documentation: Build and maintain comprehensive internal agency orientation files and data systems for each client’s digital marketing programs.

Outcomes You’ll Deliver

For Clients: Enhanced clarity, confidence, and care throughout their digital marketing journey, a smooth process, and tangible business results/growth driven by effective digital strategies

For the Agency: Compelling digital marketing success stories, significantly increased client retention rates, higher return business in digital services, and increased referrals leading to sustainable growth.

What You Bring

5+ years of progressive work experience in digital marketing strategy, account management, and client growth/sales, with a significant focus on serving small business clients.

Strong preference for candidates with experience gained within a digital marketing agency environment.

A proven track record of developing and implementing successful digital marketing strategies across various channels (SEO, PPC, social media, email marketing, content marketing, display advertising).

Demonstrated ability to identify and convert opportunities for digital service growth and retention (upselling/cross‑selling digital channels).

Strong understanding of digital marketing metrics, KPIs, and analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).

Exceptional client relationship management skills, demonstrating empathy, active listening, and persuasive communication tailored to secure buy‑in for digital initiatives.

Strong strategic thinking and problem‑solving abilities, with a capacity to translate complex digital marketing concepts into clear action plans.

Excellent presentation skills, capable of articulating digital strategies and results effectively to diverse audiences and closing deals for digital services.

Proficiency in digital analytics and reporting, with an ability to derive actionable insights from performance metrics that clearly demonstrate digital marketing ROI to clients.

Highly organized, detail‑oriented, and capable of managing multiple digital campaigns and priorities simultaneously.

A proactive, self‑starter mindset with a commitment to continuous learning and staying ahead of digital marketing trends and platform updates.

Bachelor’s degree in Marketing, Business, Communications, or a related field is a plus.