At a Glance
- Tasks: Lead digital strategy and manage SEO, content, and paid media for a healthcare brand.
- Company: Join Compass Associates, a top UK recruitment consultancy in health and social care.
- Benefits: Enjoy a competitive salary, annual bonus, 25 days leave, and full training funding.
- Why this job: Shape impactful digital campaigns while collaborating with creative teams in a dynamic environment.
- Qualifications: Proven digital marketing experience, strong SEO skills, and proficiency in analytics tools required.
- Other info: Full-time role based in West Yorkshire, ideal for innovative and data-driven marketers.
The predicted salary is between 39000 - 46000 £ per year.
Due to continued expansion, we are seeking a dynamic and future-facing Digital Marketing Manager to lead the organisation’s digital strategy and transformation agenda.
This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.
Reporting directly to the CEO and Board of Directors, the Digital Marketing Manager will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.
The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.
- End-to-end ownership of digital strategy and content performance.
- Management of SEO, backlinking, and AI-led content (image, video, blog assets).
- Weekly delivery of blog posts, content updates, and social engagement assets.
- Paid media management across Google, Facebook, LinkedIn and TikTok.
- Oversight of WordPress website, with technical optimisation and regular audits.
- Development of monthly reporting packs and performance dashboards.
- Campaign planning across email marketing, landing pages and outreach.
- Collaboration with creative partners and internal teams including business development, finance, and recruitment.
- Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.
- Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.
- Lead on brand refresh and marketing strategy for talent and client acquisition.
This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday.
Proven track record in digital leadership or senior digital marketing roles.
- Strong command of SEO, content strategy, and technical optimisation.
- Confident in reporting digital KPIs and driving cross-channel insights.
- Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Excellent stakeholder engagement and project management capabilities.
- Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).
- Able to manage multiple projects concurrently and meet tight deadlines.
This role would suit a digitally savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.
A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.
Annual performance bonus (paid before Christmas).
~25 days annual leave + 8 bank holidays.
~ Company pension scheme.
~ Full funding for professional development or training.
~ Travel and event expenses reimbursed.
Digital Marketing Manager (SEO/CRM) employer: Compass Corporate Services
Contact Detail:
Compass Corporate Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (SEO/CRM)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and CRM. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the healthcare sector who are involved in digital marketing. Attend industry events or webinars to connect with potential colleagues and gain insights into the specific challenges and opportunities within this niche.
✨Tip Number 3
Showcase your experience with AI tools and data-driven strategies in your discussions. Highlighting your proficiency with platforms like Google Analytics and SEMrush can set you apart as a candidate who is ready to lead digital initiatives effectively.
✨Tip Number 4
Prepare to discuss your past successes in managing digital campaigns and driving measurable results. Be ready to share specific examples of how you've improved brand visibility and engagement through innovative strategies.
We think you need these skills to ace Digital Marketing Manager (SEO/CRM)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and CRM. Use specific examples of past campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how it aligns with the healthcare sector. Mention your understanding of the company's goals and how you can contribute to their digital strategy.
Showcase Your Technical Skills: Emphasise your proficiency in tools like Google Analytics, SEMrush, and WordPress. Provide examples of how you've used these tools to drive performance and optimise digital content.
Highlight Leadership Experience: Since this role involves leading digital initiatives, be sure to include any leadership roles you've held. Discuss your approach to managing teams and projects, and how you've successfully driven outcomes in previous positions.
How to prepare for a job interview at Compass Corporate Services
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing, especially in SEO and CRM. Be prepared to discuss specific campaigns you've led, the tools you used, and the measurable outcomes achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-led approach, come equipped with examples of how you've used analytics to inform your strategies. Discuss your familiarity with tools like Google Analytics and SEMrush, and how they have influenced your past decisions.
✨Prepare for Stakeholder Engagement Scenarios
Given the collaborative nature of the role, think of instances where you've successfully engaged with stakeholders. Be ready to explain how you managed expectations and communicated effectively across different teams.
✨Emphasise Your Creative and Analytical Balance
The ideal candidate should possess both creative and analytical skills. Prepare to discuss how you've combined these skills in previous roles, particularly in content creation and campaign execution, to drive brand visibility and engagement.