Digital Marketing Executive (SEO & CRM)

Digital Marketing Manager – Primary Healthcare Services Salary: £45,000 – £55,000 per annum + Annual Discretionary Bonus Location: Office-Based, West Yorkshire Full-Time, Permanent Due to continued expansion, we are seeking a dynamic and future-facing Digital Marketing Manager to lead the organisation’s digital strategy and transformation agenda. This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development. Reporting directly to the CEO and Board of Directors, the Digital Marketing Manager will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers. The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms. End-to-end ownership of digital strategy and content performance. Management of SEO, backlinking, and AI-led content (image, video, blog assets). Weekly delivery of blog posts, content updates, and social engagement assets. Paid media management across Google, Facebook, LinkedIn and TikTok. Oversight of WordPress website, with technical optimisation and regular audits. Development of monthly reporting packs and performance dashboards. Campaign planning across email marketing, landing pages and outreach. Collaboration with creative partners and internal teams including business development, finance, and recruitment. Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production. Execution of A/B testing, HTML5 asset delivery, and CRM campaign support. Lead on brand refresh and marketing strategy for talent and client acquisition. This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday. Proven track record in digital leadership or senior digital marketing roles. Strong command of SEO, content strategy, and technical optimisation. Confident in reporting digital KPIs and driving cross-channel insights. Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush. Excellent stakeholder engagement and project management capabilities. Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable). Able to manage multiple projects concurrently and meet tight deadlines. This role would suit a digitally savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements. Annual performance bonus (paid before Christmas). ~25 days annual leave + 8 bank holidays. ~ Company pension scheme. ~ Full funding for professional development or training. ~ Travel and event expenses reimbursed. Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate. Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments.