Sales Director – B2C Private Healthcare in London

Location: London

Salary: 80,000 - 100,000 Per Annum

Hybrid working - 4 days in London

Are you a charismatic, commercially driven sales leader with proven experience selling high-value healthcare services directly to patients or consumers? Compass Associates is recruiting on behalf of an established and fast-growing private healthcare organisation to appoint a Sales Director. This is a high-impact leadership appointment, taking ownership of an established sales and contact centre function and playing a pivotal role in the organisation's continued growth.

The Opportunity

This is a hands-on, high-energy sales leadership role with a clear focus on improving conversion, maximising revenue and getting the very best performance from an established team. The successful candidate will take ownership of the full patient sales journey, from initial enquiry through to consultation and ultimately treatment. You will be expected to understand what drives conversion, identify where opportunities are being lost and put the right processes, KPIs and management in place to significantly improve performance.

This is a genuinely B2C consumer healthcare sales role. Experience selling directly to patients or consumers is essential. Candidates whose background is primarily B2B sales, corporate sales, healthcare partnerships or account management will not be considered.

The successful candidate will ideally have experience selling high-value private healthcare treatments, procedures or services directly to consumers, and will understand the pace, intensity and commercial focus required to convert inbound patient demand into revenue. This is a fast-paced and high-pressure environment, so we are looking for someone who naturally brings energy, urgency and charisma to a sales team. You will need to be highly visible, commercially hungry and comfortable setting the tempo for the wider function. This is not a role for a purely strategic or desk-based sales leader — you will be expected to lead from the front, challenge performance and create a high-performing sales culture.

You will also work closely with clinical and commercial stakeholders, building strong relationships while ensuring commercial performance and patient experience remain aligned. The role will suit an ambitious sales leader who enjoys being close to the operation, getting into the detail of sales performance, coaching their team and taking direct accountability for revenue and conversion. As the organisation continues to grow, there is significant scope for this role to develop into a broader and larger commercial leadership position.

Key Responsibilities

• Lead and develop an established sales and contact centre team.
• Set the energy, pace and performance culture across the sales function.
• Take ownership of sales performance, conversion and revenue.
• Improve conversion from initial enquiry through consultation to paid treatment.
• Analyse sales and pipeline data to identify opportunities and areas of underperformance.
• Establish clear KPIs, performance standards and accountability across the team.
• Coach, motivate and develop the team to improve individual and collective performance.
• Ensure patient enquiries are handled effectively and every appropriate sales opportunity is maximised.
• Build a high-performance culture based on pace, accountability and continuous improvement.
• Build strong relationships with clinical and operational stakeholders.
• Work closely with marketing and the wider leadership team to maximise commercial opportunities.
• Improve sales processes, systems and the overall patient journey.
• Provide clear reporting and commercial insight to senior leadership.
• Take a hands-on approach to identifying and resolving barriers to sales performance.
• Support the continued growth and evolution of the sales function as the organisation expands.

Essential Experience

• Proven senior sales leadership experience within a direct-to-consumer / B2C environment.
• Demonstrable experience selling high-value healthcare treatments, procedures or services directly to patients/consumers is essential.
• Candidates coming primarily from B2B sales, corporate sales, healthcare partnerships or account management backgrounds will not be considered.
• Experience within private healthcare, cosmetic surgery, medical, dental or another high-value consumer healthcare environment.
• Proven experience leading and developing sales teams against clear KPIs and revenue targets.
• A strong track record of improving sales conversion and commercial performance.
• Strong understanding of sales pipelines, conversion metrics and the customer/patient journey.
• Experience working with clinicians, consultants or other healthcare stakeholders.
• A genuinely hands-on leadership style, with the ability to get into the detail and lead from the front.
• Naturally charismatic, energetic and able to create momentum and enthusiasm within a sales team.
• Comfortable operating in a fast-paced, high-pressure and commercially demanding environment.
• Commercially driven, analytical and comfortable being accountable for revenue performance.
• Excellent communication, influencing and relationship-building skills.
• Ambitious and motivated by the opportunity to grow into a broader leadership position as the organisation expands.

Location: London (Hybrid) - easily accessible from all routes around London including surrounding areas.