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- Tasks: Build meaningful relationships with prospective residents and guide them through their journey.
- Company: Reputable retirement living organisation opening a new community in Shropshire.
- Benefits: Supportive work environment, opportunity to make a difference, and personal growth.
- Why this job: Make a real impact in people's lives while working in a warm, community-focused setting.
- Qualifications: Strong communication skills, emotional intelligence, and a genuine passion for helping older adults.
- Other info: Join a dynamic team dedicated to enhancing the quality of life for residents.
The predicted salary is between 36000 - 60000 £ per year.
Compass Associates are currently working in partnership with a highly reputable retirement living organisation, who are opening a new development in Shropshire later in 2026. This will be another community to add to their already strong portfolio, where older adults are free to live on their own terms; supported by kindness, surrounded by opportunity and able to enjoy a richer, more connected later life.
We are seeking a Sales Counsellor to play a vital role by building long‐lasting meaningful relationships with individuals across the community while nurturing a strong pipeline of individuals for the soon‐to‐be opened retirement village. This role focuses on relationship building and a prospect‐centred selling approach rather than a traditional sales background.
Responsibilities- Build trusted relationships with prospective residents and their families
- Maintain, grow and nurture a high‐quality lead pipeline using our CRM
- Deliver empathetic, prospect‐centred selling that focuses on individual goals, fears and motivations
- Conduct home visits where appropriate to better understand needs and living situations
- Create advocates by delivering warm, meaningful experiences from first contact to move‐in
- Represent the business within the community with authenticity and confidence
- Develop relationships with local estate agents, financial advisers, social groups and influencers
- Support events, talks, open days and presentations
- Guide prospects through the journey from initial enquiry to reservation and move‐in
- Conduct tours of the retirement village, showing how our community may enhance quality of life
- Communicate clear, transparent information about rental and sale options
- Work to agreed targets while maintaining warmth, integrity and ethical practice at all times
- Natural warmth, emotional intelligence and the ability to build rapport quickly
- High integrity, strong ethical judgement and a calm, reassuring demeanour
- Genuine enjoyment of working with older adults and families
- Strong communication skills; written, verbal and interpersonal
- Resilience, curiosity and creativity in how you support people through change
- Comfortable working towards clear goals and targets
- Full UK driving licence
If you would like to be considered for this exciting opportunity, please contact Simon Codling directly on 0161 241 7686. Alternatively email an updated CV to scodling@compassltd.co.uk.
Sales Counsellor | Retirement Living Village in London employer: Compass Associates
Contact Detail:
Compass Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Counsellor | Retirement Living Village in London
✨Tip Number 1
Get to know the community! Before your interview, spend some time researching the retirement village and its values. This will help you connect with the team and show that you're genuinely interested in making a difference in the lives of older adults.
✨Tip Number 2
Practice your relationship-building skills. Think of examples from your past experiences where you've built rapport with clients or customers. Be ready to share these stories during your interview to demonstrate your natural warmth and emotional intelligence.
✨Tip Number 3
Showcase your empathy! In your conversations, focus on understanding the needs and motivations of potential residents. This will highlight your prospect-centred approach and align perfectly with what the role requires.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. This not only shows your enthusiasm but also reinforces the warm, meaningful experience you aim to create for future residents.
We think you need these skills to ace Sales Counsellor | Retirement Living Village in London
Some tips for your application 🫡
Show Your Warmth: In your written application, let your natural warmth shine through. Use a friendly tone and share experiences that highlight your emotional intelligence and ability to build rapport with others, especially older adults.
Be Prospect-Centred: Remember, this role is all about relationship building. Tailor your application to reflect how you can nurture meaningful connections with prospective residents and their families. Highlight any relevant experience in empathetic communication.
Highlight Your Integrity: Integrity is key in this role. Make sure to mention instances where you've demonstrated strong ethical judgement and a calm demeanour, especially in challenging situations. This will show us you're the right fit for our community.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Compass Associates
✨Know Your Audience
Before the interview, take some time to understand the values and mission of the retirement living organisation. Familiarise yourself with their approach to community building and how they support older adults. This will help you tailor your responses to show that you align with their ethos.
✨Showcase Your Empathy
As a Sales Counsellor, emotional intelligence is key. Prepare examples from your past experiences where you've successfully built relationships or supported individuals through change. Highlight your ability to listen and respond to the needs of older adults and their families.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and your approach to relationship building. Think about how you would handle various situations, such as a difficult conversation with a prospective resident or their family. Practising these scenarios can help you feel more confident during the interview.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask. Inquire about the community's plans for engagement with residents or how they measure success in building relationships. This shows your genuine interest in the role and helps you determine if it's the right fit for you.
