At a Glance
- Tasks: Lead and innovate marketing strategies for a national elderly care home group.
- Company: Privately owned elderly care home group focused on premium service delivery.
- Benefits: Competitive salary, bonus structure, and comprehensive benefits package.
- Other info: Join a growing organisation with significant career advancement opportunities.
- Why this job: Make a real impact on customer experience and drive growth in a meaningful sector.
- Qualifications: Proven marketing leadership experience with a hands-on approach.
The predicted salary is between 80000 - 90000 £ per year.
UK Wide (Office Based with Travel)
Salary: £80,000 – £90,000 Base + Bonus + Benefits
Are you an experienced marketing leader ready to take ownership of a national, multi-site care home group’s entire commercial marketing strategy? Do you enjoy building structure, improving performance, and driving occupancy growth across multiple locations while remaining hands-on and operational? Are you looking to join a growing, privately owned care organisation where you can directly influence revenue, customer experience, and long-term expansion? Then this could be the opportunity for you.
We are working in partnership with a highly regarded elderly care home group to appoint a Group Marketing Director in a newly created senior leadership role. This position has been created to professionalise and centralise all marketing activity across the organisation, supporting growth ambitions while maintaining exceptional service standards.
This is a pivotal, group-wide leadership role with significant visibility and influence across the business. The Group Marketing Director will take ownership of all marketing strategy, execution, and standards across a multi-site elderly care home portfolio throughout the UK, ensuring a consistent, high-quality approach to enquiry generation, conversion, and occupancy performance. This role will report directly into senior ownership and work closely with home managers across the group to improve commercial performance through stronger marketing, better enquiry handling, and enhanced customer experience.
This is not a purely strategic role. The organisation is seeking someone who can balance leadership and oversight with practical, hands-on delivery, someone comfortable improving both digital marketing performance and frontline enquiry conversion standards. Key focus areas include increasing enquiries, improving occupancy rates, strengthening average weekly fee performance, and creating a more centralised, measurable marketing function across the group.
About the Provider: This is a privately owned group of elderly care homes operating across the UK. The group operates with a decentralised structure, where each home functions as an individual business led by its own Home Manager and supported by local administration teams. There is a strong focus on premium service delivery and maintaining high-quality resident experiences. The organisation is now entering a significant growth phase and is seeking a Group Marketing Director who can help drive occupancy, strengthen fee positioning, and improve overall commercial performance across the group.
Key Responsibilities:
- Develop and lead a centralised marketing function across all homes
- Take ownership of all group-wide marketing activity, standards, and execution
- Align marketing strategy directly to occupancy growth and revenue performance
Group Marketing Director | Elderly Care Home Group employer: Compass Associates
Compass Associates is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Wokingham. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while being part of a mission-driven team dedicated to transforming healthcare operations. Join us to make a meaningful impact in a supportive environment that values your contributions and encourages you to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Director | Elderly Care Home Group
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend marketing events, and join relevant online groups. The more people you know, the better your chances of landing that Group Marketing Director role.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past successes in marketing, especially in the elderly care sector. Use real data to demonstrate how you've driven occupancy growth and improved customer experiences.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their current marketing strategies and think about how you can enhance them. Bring fresh ideas to the table that align with their growth ambitions.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and helping you find the right fit. Plus, it shows you’re serious about joining our team and contributing to our mission in elderly care.
We think you need these skills to ace Group Marketing Director | Elderly Care Home Group
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Group Marketing Director. Highlight your experience in leading marketing strategies, especially in multi-site environments, and don’t forget to showcase any hands-on achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven occupancy growth and improved customer experiences in previous roles, and make it personal to our elderly care home group.
Showcase Your Leadership Skills:We want to see your leadership style! In your application, mention how you've successfully led teams and influenced marketing performance. Highlight any experience you have in balancing strategic oversight with practical delivery, as this is key for us.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Compass Associates
✨Know Your Audience
Before the interview, research the elderly care home group thoroughly. Understand their values, mission, and recent developments. This will help you tailor your responses to show how your marketing strategies can align with their goals.
✨Showcase Your Hands-On Experience
Since this role requires a balance of strategic oversight and practical delivery, be ready to share specific examples from your past where you've successfully implemented marketing strategies that improved occupancy rates or enhanced customer experiences.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in the elderly care sector. Think about scenarios related to increasing enquiries or improving conversion rates, and prepare structured responses that highlight your problem-solving skills.
✨Demonstrate Leadership and Collaboration
This position involves working closely with home managers and other stakeholders. Be prepared to discuss your leadership style and how you foster collaboration across teams to achieve common marketing objectives.
