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- Tasks: Build meaningful relationships with prospective residents and guide them through their journey.
- Company: Reputable retirement living organisation opening a new community in Shropshire.
- Benefits: Supportive work environment, opportunity to make a difference, and personal growth.
- Other info: Join a team that values integrity and ethical practice in a rewarding role.
- Why this job: Make a real impact in the lives of older adults while developing your sales skills.
- Qualifications: Natural warmth, strong communication skills, and a genuine enjoyment of working with older adults.
The predicted salary is between 30000 - 40000 £ per year.
Compass Associates are currently working in partnership with a highly reputable retirement living organisation, who are opening a new development in Shropshire later in 2026. This will be another community to add to their already strong portfolio, where older adults are free to live on their own terms; supported by kindness, surrounded by opportunity and able to enjoy a richer, more connected later life.
We are seeking a Sales Counsellor to play a vital role by building long‑lasting meaningful relationships with individuals across the community while nurturing a strong pipeline of individuals for the soon‑to‑be opened retirement village. This role focuses on relationship building and a prospect‑centred selling approach rather than a traditional sales background.
Responsibilities- Build trusted relationships with prospective residents and their families
- Maintain, grow and nurture a high‑quality lead pipeline using our CRM
- Deliver empathetic, prospect‑centred selling that focuses on individual goals, fears and motivations
- Conduct home visits where appropriate to better understand needs and living situations
- Create advocates by delivering warm, meaningful experiences from first contact to move‑in
- Represent the business within the community with authenticity and confidence
- Develop relationships with local estate agents, financial advisers, social groups and influencers
- Support events, talks, open days and presentations
- Guide prospects through the journey from initial enquiry to reservation and move‑in
- Conduct tours of the retirement village, showing how our community may enhance quality of life
- Communicate clear, transparent information about rental and sale options
- Work to agreed targets while maintaining warmth, integrity and ethical practice at all times
- Natural warmth, emotional intelligence and the ability to build rapport quickly
- High integrity, strong ethical judgement and a calm, reassuring demeanour
- Genuine enjoyment of working with older adults and families
- Strong communication skills; written, verbal and interpersonal
- Resilience, curiosity and creativity in how you support people through change
- Comfortable working towards clear goals and targets
- Full UK driving licence
If you would like to be considered for this exciting opportunity, please contact Simon Codling directly on 0161 241 7686. Alternatively email an updated CV to .
Sales Counsellor | Retirement Living Village in England employer: Compass Associates
Contact Detail:
Compass Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Counsellor | Retirement Living Village in England
✨Tip Number 1
Get to know the community! Before your interview, spend some time researching the retirement living sector and the specific organisation. Understanding their values and how they support older adults will help you connect better during conversations.
✨Tip Number 2
Practice your relationship-building skills! Role-play with a friend or family member to simulate interactions with prospective residents and their families. Focus on empathy and understanding their needs, as this is key for the Sales Counsellor role.
✨Tip Number 3
Showcase your communication skills! During interviews, be ready to share examples of how you've effectively communicated with others in the past. Highlight your ability to listen and respond to concerns, which is crucial for building trust.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. This not only shows your enthusiasm but also reinforces the warm, genuine approach that’s essential for the role.
We think you need these skills to ace Sales Counsellor | Retirement Living Village in England
Some tips for your application 🫡
Show Your Warmth: In your application, let your natural warmth and emotional intelligence shine through. We want to see how you can build rapport quickly, so share examples of how you've connected with others, especially older adults and their families.
Be Authentic: Authenticity is key! When writing your application, be yourself and express your genuine enjoyment of working with older adults. We’re looking for someone who can represent our community with confidence and integrity.
Highlight Your Communication Skills: Strong communication skills are a must for this role. Make sure to showcase your written and verbal abilities in your application. Whether it’s through your CV or cover letter, clear and transparent information will impress us!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Compass Associates
✨Know Your Community
Before the interview, take some time to research the retirement living community and its values. Understand what makes it unique and how it supports older adults. This will help you demonstrate your genuine interest in the role and show that you’re aligned with their mission.
✨Showcase Your Empathy
As a Sales Counsellor, empathy is key. Prepare examples from your past experiences where you've successfully built relationships or supported individuals through change. Highlight your emotional intelligence and how it can help you connect with prospective residents and their families.
✨Practice Prospect-Centred Selling
Familiarise yourself with the concept of prospect-centred selling. Think about how you can tailor your approach to meet the individual goals and fears of potential residents. Be ready to discuss how you would create warm, meaningful experiences from the first contact to move-in.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the role and the community. Ask about their approach to building relationships or how they support their staff in achieving targets while maintaining integrity and warmth.