Digital Marketing Manager – Primary Healthcare Services

Digital Marketing Manager – Primary Healthcare Services Salary: £45,000 – £55,000 per annum + Annual Discretionary Bonus Location: Office-Based, West Yorkshire Full-Time, Permanent Remit Compass Corporate Services are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Digital Marketing Manager to lead the organisation’s digital strategy and transformation agenda. This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brand’s digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development. The Role Reporting directly to the CEO and Board of Directors, the Digital Marketing Manager will lead the end-to-end delivery of the organisation’s digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers. The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms. Key responsibilities include: * End-to-end ownership of digital strategy and content performance. * Management of SEO, backlinking, and AI-led content (image, video, blog assets). * Weekly delivery of blog posts, content updates, and social engagement assets. * Paid media management across Google, Facebook, LinkedIn and TikTok. * Oversight of WordPress website, with technical optimisation and regular audits. * Development of monthly reporting packs and performance dashboards. * Campaign planning across email marketing, landing pages and outreach. * Collaboration with creative partners and internal teams including business development, finance, and recruitment. * Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production. * Execution of A/B testing, HTML5 asset delivery, and CRM campaign support. * Lead on brand refresh and marketing strategy for talent and client acquisition. Location This role is based full-time at the organisation’s West Yorkshire office, Monday–Friday. Essential Criteria * Proven track record in digital leadership or senior digital marketing roles. * Strong command of SEO, content strategy, and technical optimisation. * Demonstrable experience in the application of advanced AI tools (minimum five use cases). * Confident in reporting digital KPIs and driving cross-channel insights. * Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush. * Experience in managing paid media and social media engagement strategies. * Excellent stakeholder engagement and project management capabilities. * Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable). * Strong written and verbal communication skills with a collaborative mindset. * Able to manage multiple projects concurrently and meet tight deadlines. The Candidate This role would suit a digitally-savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach. You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements. Benefits * Salary £45,000–£55,000 (with flexibility for exceptional candidates). * Annual performance bonus (paid before Christmas). * 25 days annual leave + 8 bank holidays. * Company pension scheme. * All necessary equipment provided. * Full funding for professional development or training. * Company benefits scheme. * Travel and event expenses reimbursed. Interview Process This is a multi-stage process: Initial screening call with consultant Isobel Johnson. First Stage Interview: w/c 9th June (TBC). Second Stage Interview: TBC. Contact Details If you would like to be considered for this exciting opportunity, please contact Isobel Johnson directly. Recommendations Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a £200 John Lewis voucher for a successful recommendation following the completion of probation/rebate. Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments