Senior Product Marketing Manager, App

At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day. It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves! We change lives by making it simple to switch and save money and that’s why good things happen when you meerkat. We’d love you to be part of our journey.

You will own the end-to-end app marketing strategy, coordinating internal marketing teams to deliver impactful growth in app downloads and usage. Your work will help transform the app into a key channel for customer engagement with CtM. You’ll drive the execution of marketing plans that deliver measurable results, working across a broad range of stakeholders - from Product, Engineering and Analytics to media agency partners and internal performance marketing leads - to ensure a joined-up, data-driven approach to growth. This is a high-impact and fast-evolving role, perfect for someone who can balance strategic thinking with deep execution, while taking full ownership of marketing performance and delivery.

Everyone is welcome. We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you. This means we’re excited to hear from people with a range of skills, experiences and ideas. Our people bring our purpose to life. We champion a culture of innovation and challenge.

Some of the fantastic things you will be involved in:

• Own the app marketing strategy end to end, from defining vision and goals to orchestrating campaign execution and continuous optimisation.
• Build the technical foundations for app marketing by establishing tagging, attribution and SDK integrations in partnership with Product, Engineering, and external partners.
• Collaborate closely with channel owners, Product Managers, Analysts, agencies and platform partners to align execution across paid, owned and earned channels.
• Translate strategic objectives into clearly defined initiatives that align the audience, channel and messaging approach.
• Drive the delivery of marketing plans, track performance, optimise tactics and adapt based on insights.
• Develop a compelling messaging matrix across audiences, with clear testing plans to improve effectiveness.
• Conduct customer and market research to identify needs and work with Product to shape a high-performing app experience.
• Represent app marketing in steering forums and trading meetings, ensuring visibility and alignment.
• Lead and inspire cross-functional teams around shared goals and outcomes.

You’ll ideally have:

• Proven experience in scaling app user growth through both traditional and innovative marketing techniques.
• Experience establishing app attribution, tagging, and measurement frameworks.
• A strong sense of ownership, with a track record of leading cross-functional workstreams to successful outcomes.
• High commercial acumen and comfort using performance data to guide decisions.
• Confidence managing a broad and senior stakeholder set, including Executive-level input.
• A broad understanding of marketing disciplines, especially across paid, lifecycle, and product marketing.

We’re a place of opportunity. You’ll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people. And then there’s our benefits. For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing and CSR days, we’ve pretty much got you covered!

We are committed to offering equal chances to you throughout the application process, so if you require any adjustments to be made, please let us know.