ASO Growth Manager: Data-Driven Acquisition Lead in Peterborough

ASO Growth Manager: Data-Driven Acquisition Lead in Peterborough

Peterborough Full-Time 49500 - 60500 £ / year (est.) Home office (partial)
C

At a Glance

  • Tasks: Own the ASO strategy to boost app installs and visibility through experimentation.
  • Company: Join Compare the Market, a leader in app marketing with a collaborative culture.
  • Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
  • Other info: Work alongside Product, UX, SEO, and Content teams for holistic growth.
  • Why this job: Make a real impact on app acquisition and user experience in a dynamic environment.
  • Qualifications: Proven ASO success, strong analytics skills, and stakeholder influence.

The predicted salary is between 49500 - 60500 £ per year.

Compare the Market is hiring a Manager – ASO to own the ASO strategy across our app ecosystem, boosting install growth and visibility.

The role sits in Marketing, with hybrid London/Peterborough work arrangements.

You will lead experimentation, optimize app store listings, and partner with Product, UX, SEO, Content and App Marketing to drive acquisition and enhance user journeys.

The ideal candidate has proven ASO success, strong analytics, and the ability to influence stakeholders in a

#J-18808-Ljbffr

ASO Growth Manager: Data-Driven Acquisition Lead in Peterborough employer: Compare the Market

Compare the Market is an exceptional employer that fosters a collaborative and innovative work culture, where your expertise in security engineering will be valued and impactful. Located in a dynamic environment, we offer competitive benefits, continuous professional development opportunities, and a commitment to employee well-being, ensuring you thrive both personally and professionally while shaping the future of secure cloud-native solutions.

C

Contact Details:

Compare the Market Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land ASO Growth Manager: Data-Driven Acquisition Lead in Peterborough

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Compare the Market and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Compare the Market are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Compare the Market on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Compare the Market. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace ASO Growth Manager: Data-Driven Acquisition Lead in Peterborough

ASO Strategy
App Store Optimisation
Data Analysis
Experimentation
Stakeholder Influence
Collaboration with Product Teams
UX Optimisation

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Compare the Market. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Compare the Market:Show us that you’ve done your homework! In your application, briefly mention what you admire about Compare the Market’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Compare the Market

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Compare the Market will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Compare the Market, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.