At a Glance
- Tasks: Lead our CRO and ASO strategy to boost app visibility and conversion rates.
- Company: Join Compare the Market, a tech-driven company making financial decisions easier.
- Benefits: Hybrid work, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a diverse team that values bold thinking and results.
- Why this job: Make a real impact in a fast-paced environment while driving innovation.
- Qualifications: Proven experience in CRO and ASO with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Curious about what’s next? So are we. Join Compare the Market and help to make financial decision making a breeze for millions.
At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.
We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.
What You’ll Be Doing
- Own and deliver our Conversion Rate Optimisation (CRO) and organic App Store Optimisation (ASO) strategy, identifying and prioritising high-impact opportunities to improve web-to-app conversion, app store visibility and install growth.
- Lead a data-driven experimentation programme, designing and delivering A/B tests, analysing performance and using insights to continuously improve the customer journey and conversion rates.
- Optimise app store listings through keyword research, creative testing and performance analysis, while monitoring competitor activity, rankings, ratings and reviews to maximise discoverability and installs.
- Partner closely with Product, UX, SEO, Content and App Marketing teams to align priorities, remove blockers and deliver acquisition initiatives that support our growth objectives.
- Use analytics, search demand and customer behaviour insights to develop actionable recommendations that drive measurable improvements in acquisition performance and user experience.
What We’re Looking For
- Proven expertise in Conversion Rate Optimisation (CRO) and App Store Optimisation (ASO), alongside experience delivering measurable improvements in web-to-app conversion or similar optimisation initiatives.
- Strong analytical skills, with experience using tools such as Google Analytics, AppTweak or similar platforms to identify trends and opportunities.
- A track record of improving app store performance through keyword optimisation, creative testing, ratings and reviews.
- Confidence working independently, setting priorities and influencing stakeholders across Product, UX, SEO, Content and Marketing.
- Excellent communication skills and a proactive, commercially minded approach.
Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress.
We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.
If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.
Manager - CRO & ASO employer: Compare the Market
Compare the Market is an exceptional employer that fosters a culture of innovation and performance, making it an ideal place for a Senior Product Analytics Lead to thrive. Located in the UK, the company values diversity and inclusion, offering employees ample opportunities for growth and development while working collaboratively in dynamic teams. With a focus on data-driven decision-making, you will be empowered to make a meaningful impact on product strategy and customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Manager - CRO & ASO
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Compare the Market and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Compare the Market are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Compare the Market on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Compare the Market. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager - CRO & ASO
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Compare the Market. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Compare the Market:Show us that you’ve done your homework! In your application, briefly mention what you admire about Compare the Market’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Compare the Market
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Compare the Market will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Compare the Market, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
