At a Glance
- Tasks: Lead ASO strategies to boost app visibility and drive growth.
- Company: Join Compare the Market, a tech-driven company making financial decisions easier.
- Benefits: Dynamic work culture, opportunities for growth, and a focus on innovation.
- Other info: Inclusive workplace that values diverse teams and encourages bold thinking.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Expertise in ASO, strong analytical skills, and experience in digital conversion.
The predicted salary is between 55000 - 65000 € per year.
Function: Marketing
Location: London
Curious about what’s next? So are we. Join Compare the Market and help to make financial decision making a breeze for millions. At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers. We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.
What you’ll be doing:
- Lead and deliver App Store Optimisation (ASO) strategies to improve app visibility, conversion, and install growth
- Optimise app store listings through keyword targeting, creative testing, and performance analysis
- Monitor rankings, competitor activity, ratings, and reviews to identify new growth opportunities
- Conduct keyword and search demand analysis to drive high-intent traffic and valuable app users
- Own and prioritise a conversion optimisation roadmap across web and app user journeys
- Design and run A/B tests and experiments to improve conversion performance and customer experience
- Collaborate closely with SEO, Product, UX, and Content teams to align acquisition, conversion, and growth objectives
- Apply CRO best practices to optimise landing pages and key web-to-app journeys
What we’re looking for:
You’ll bring strong expertise in App Store Optimisation, including keyword optimisation, listing performance, and app conversion drivers such as creatives, ratings, and reviews. You’re highly analytical, comfortable working with tools such as GA4, AppTweak, or similar platforms to identify trends and opportunities that drive growth. You’ll have experience improving conversion performance across digital journeys and understand how SEO, CRO, and app growth strategies work together to deliver measurable outcomes. You’re confident running experiments, interpreting performance data, and prioritising high-impact opportunities. We’re looking for someone who is proactive, commercially minded, and able to work independently while collaborating effectively across cross-functional teams. Strong communication skills, organisation, and the ability to manage multiple priorities are essential for success in this role.
Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress. We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive. If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.
Manager - ASO & Web Growth employer: Compare the Market
At Compare the Market, we pride ourselves on being a purpose-driven employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through our focus on innovation and collaboration, allowing you to make a tangible impact while developing your career in a fast-paced environment. Join us to be part of a team that values accountability, embraces challenges, and rewards progress, all while helping millions make informed financial decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager - ASO & Web Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your impact. This is especially important for roles focused on growth and optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Compare the Market.
We think you need these skills to ace Manager - ASO & Web Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Manager - ASO & Web Growth role. Highlight your expertise in App Store Optimisation and any relevant tools you've used, like GA4 or AppTweak.
Craft a Compelling Cover Letter:Your cover letter is your chance to show us your personality! Share why you're excited about this role and how your background makes you a perfect fit for our team at Compare the Market.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, include examples of how you've used analytics to drive growth in previous positions. We want to see your thought process and results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Compare the Market
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, like keyword targeting and creative testing. Show them you understand how these elements drive app visibility and conversion.
✨Data is Your Best Friend
Familiarise yourself with tools like GA4 and AppTweak before the interview. Be prepared to share examples of how you've used data analysis to identify trends and growth opportunities. This will demonstrate your analytical skills and your ability to make data-driven decisions.
✨Collaboration is Key
Since this role involves working closely with SEO, Product, UX, and Content teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve aligned different teams towards common goals.
✨Show Your Proactive Side
Prepare to discuss times when you've taken initiative in your previous roles. Whether it’s running A/B tests or prioritising a conversion optimisation roadmap, showing that you can work independently while still being a team player will impress them.
