At a Glance
- Tasks: Lead ASO strategies to boost app visibility and drive growth.
- Company: Join Compare the Market, a tech-driven company making financial decisions easier.
- Benefits: Dynamic work culture, opportunities for growth, and a focus on innovation.
- Other info: Inclusive workplace that values diverse teams and encourages bold thinking.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: Expertise in ASO, strong analytical skills, and experience in digital conversion.
The predicted salary is between 55000 - 65000 € per year.
Curious about what’s next? So are we. Join Compare the Market and help to make financial decision making a breeze for millions. At Compare the Market, we’re a purpose-driven business powered by tech and AI. We’re building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.
We’ve carved a meerkat-shaped niche and we’re looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you’ll fit right in.
What you’ll be doing:
- Lead and deliver App Store Optimisation (ASO) strategies to improve app visibility, conversion, and install growth
- Optimise app store listings through keyword targeting, creative testing, and performance analysis
- Monitor rankings, competitor activity, ratings, and reviews to identify new growth opportunities
- Conduct keyword and search demand analysis to drive high-intent traffic and valuable app users
- Own and prioritise a conversion optimisation roadmap across web and app user journeys
- Design and run A/B tests and experiments to improve conversion performance and customer experience
- Collaborate closely with SEO, Product, UX, and Content teams to align acquisition, conversion, and growth objectives
- Apply CRO best practices to optimise landing pages and key web-to-app journeys
What we’re looking for:
You’ll bring strong expertise in App Store Optimisation, including keyword optimisation, listing performance, and app conversion drivers such as creatives, ratings, and reviews. You’re highly analytical, comfortable working with tools such as GA4, AppTweak, or similar platforms to identify trends and opportunities that drive growth.
You’ll have experience improving conversion performance across digital journeys and understand how SEO, CRO, and app growth strategies work together to deliver measurable outcomes. You’re confident running experiments, interpreting performance data, and prioritising high-impact opportunities.
We’re looking for someone who is proactive, commercially minded, and able to work independently while collaborating effectively across cross-functional teams. Strong communication skills, organisation, and the ability to manage multiple priorities are essential for success in this role.
Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress.
We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.
If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.
Manager - ASO & Web Growth in London employer: Compare the Market
At Compare the Market, we pride ourselves on being a purpose-driven employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through our focus on innovation and collaboration, allowing you to make a tangible impact while developing your career in a fast-paced environment. Join us to be part of a team that values accountability, embraces challenges, and rewards progress, all while helping millions make informed financial decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager - ASO & Web Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Manager - ASO & Web Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Manager - ASO & Web Growth. Highlight your experience with App Store Optimisation and any relevant tools you've used, like GA4 or AppTweak. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for ASO and web growth, and explain why you’re excited about joining Compare the Market. Let us know how you can contribute to our purpose-driven business.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to drive growth in previous roles. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Compare the Market
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, like keyword targeting and creative testing. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4 or AppTweak to identify trends and opportunities. Bring examples of how your analytical insights led to measurable outcomes in previous roles. This will demonstrate your ability to drive growth through data.
✨Collaboration is Key
Since this role involves working closely with SEO, Product, UX, and Content teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed multiple priorities while keeping everyone aligned.
✨Be Ready for Problem-Solving
Expect questions that assess your problem-solving abilities, especially around conversion optimisation. Prepare to discuss A/B tests you've run and the results. This will show that you're proactive and can think critically under pressure.
